Rethink

01 · Featured

Rethink's most awarded commercial

The One Show Gold 2005

BC Lions “Vending Machine” 2005

A woman struggles to retrieve a snack from a stubborn vending machine, but with the enthusiastic encouragement of her coworkers, she finally succeeds, highlighting the power of cheering.

Directed by Trevor Cornish · Rethink · Spy Films

See the spot →Every shot in the library

02 · Directors

Notable directors at Rethink

Who made the work, and how much of it won awards. From the credits on every spot.

• © Tangerine1 award-winningNick Ball2 spots · Tangerine “Jumping Through Hoops”
• © BC Lions1 award-winningTrevor Cornish1 spots · BC Lions “Vending Machine”
• © IKEA CanadaMark Zibert7 spots · IKEA Canada “Actually - It's IKEA Simplicity”
• © IKEAFrançois Lallier6 spots · IKEA “Dos”
• © ScotiabankIan Schwartz5 spots · Scotiabank “You're Richer Than You Think”
• © Uber EatsJeff Lowe3 spots · Uber Eats “Halloween Dead”
• © A&WMartin Werner2 spots · A&W “Stands for What’s Good”
• © ScotiabankEmily Maye2 spots · Scotiabank “x PWHL - It’s Her Time Edited By Izzy Ehrlich”
• © RXBAR USJJ Augustavo2 spots · RXBAR US “RXBAR Core Gym”
• © IKEAScott Cudmore2 spots · IKEA “Swede Dreams”
• © HeinzLeigh Marling2 spots · Heinz “Snacking on a Cloud”
• © A&W RestaurantsBenji Weinstein2 spots · A&W Restaurants “A&W - Smash Burger Napkin”

03 · Clients

Rethink's clients

Every brand in the library, by award-winning work.

• No Ford Nation2015

  1 commercials · 1 award-winning

• BC Lions2005

  1 commercials · 1 award-winning

• Tangerine2024

  1 commercials · 1 award-winning

• Scotiabank2022–2025

  11 commercials

• IKEA2020–2026

  7 commercials

• IKEA Canada2023–2025

  5 commercials

• Coors Light2019–2026

  5 commercials

• WestJet2019–2025

  4 commercials

• A&W Canada2023–2025

  4 commercials

• Uber Eats2024

  3 commercials

• A&W2023–2026

  3 commercials

• Molson2019–2026

  3 commercials

Also: Heinz, Lay's, Destination Canada, Destination Vancouver, RXBAR US, A&W Restaurants, McCain, Kraft Heinz, TELUS, Scene, Purdys Chocolatier, Spud

04 · Works with

Who Rethink works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Rethink's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 2

  The One Show

  .

• 1

  ADC Awards

  .

06 · Work

Commercials by Rethink

Our visual library has 94 Rethink commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© CoorsCoors “Anything for Cold” 2026

© A&WA&W “Stands for What’s Good” 2026

© A&WA&W “What's Good” 2026

© IKEAIKEA “Dos” 2026

© IKEAIKEA “Voisin” 2026

Most awarded

• © BC LionsBC Lions “Vending Machine” 2005Dir. Trevor Cornish · RethinkThe One Show Gold 2005
• © TangerineTangerine “Jumping Through Hoops” 2024Dir. Nick Ball · RethinkADC Awards Silver 2024
• © No Ford NationNo Ford Nation “The Toronto Mayor Show - Crack” 2015RethinkThe One Show Bronze 2015
• © CoorsCoors “Anything for Cold” 2026Dir. Saman Aminzadeh · Rethink
• © A&WA&W “Stands for What’s Good” 2026Dir. Martin Werner · Rethink
• © A&WA&W “What's Good” 2026Dir. Martin Werner · Rethink
• © IKEAIKEA “Dos” 2026Dir. François Lallier · Rethink
• © IKEAIKEA “Voisin” 2026Dir. François Lallier · Rethink
• © IKEAIKEA “T-Shirt” 2026Dir. François Lallier · Rethink
• © IKEAIKEA “Amie” 2026Dir. François Lallier · Rethink
• © Destination VancouverDestination Vancouver “Hammock Goals” 2026Dir. Dominique Van Olm · Rethink
• © Coors LightCoors Light “Frette Chauffe” 2026Dir. François Lallier · Rethink
• © Coors LightCoors Light “Frette Zozotte” 2026Dir. François Lallier · Rethink
• © HeinzHeinz “Snacking on a Cloud” 2026Dir. Leigh Marling · Rethink
• © Coors LightCoors Light “x Toronto Tempo - Tall Girl” 2026Dir. Kat Webber · Rethink
• © A&W RestaurantsA&W Restaurants “A&W - Smash Burger Napkin” 2026Dir. Benji Weinstein · Rethink
• © A&W RestaurantsA&W Restaurants “A&W” 2026Dir. Benji Weinstein · Rethink
• © The Kraft Heinz CompanyThe Kraft Heinz Company “Together at Last” 2026Dir. Matt Baron · Rethink
• © Variety BCVariety BC “Unlimit Kids” 2026Dir. Dylan Maranda · Rethink
• © Destination VancouverDestination Vancouver “Recouver in Vancouver - City in Nature” 2026Dir. Aleysa Young · Rethink
• © Molson ExportMolson Export “Bonne nuit les vrai” 2026Dir. Didier Charette · Rethink
• © MolsonMolson “Performance Enhancing Canadians” 2026Dir. Chris Brown · Rethink
• © BelairdirectBelairdirect “It’s Easy to Understand with belairdirect” 2026Dir. François St-Amant · Rethink
• © Orchestre symphonique de MontréalOrchestre symphonique de Montréal “Métro Chime” 2026Dir. Jonathan Brisebois · Rethink

07 · For producers

What producers use Rethink's page for

1. 01Who Rethink hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Rethink's 94 commercials, spot by spot.

   © BC Lions© Tangerine© No Ford Nation© Coors

   Mark Zibert · François Lallier · Ian SchwartzOpen Rethink in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Rethink's work by year, brand and award in one place, and the companies with a similar body of work.

   © Aqualtis Washing Machine© Dove© Mondelez - Cadbury UK© Guinness

   Similar: Leo Burnett, Ogilvy, VCCPCompare in the library →

08 · Questions

About Rethink