Merchant

01 · Featured

Merchant's most awarded commercial

© Coors© Coors© Coors© Coors© Coors© Coors

Coors “Anything for Cold” 2026

This ad showcases the extreme lengths people go to for a perfectly cold Coors Light, highlighting the universal desire for a refreshing, icy beer.

Directed by Saman Aminzadeh · Rethink · Merchant

Every shot in the library

02 · Directors

Notable directors at Merchant

Who made the work, and how much of it won awards. From the credits on every spot.

• © BMOBenji Weinstein21 spots · BMO “Grow The Game - CopyCat”
• © Play AlbertaThe Perlorian Brothers6 spots · Play Alberta “Just Another Day - Go All In On Excitement”
• © RogersTim Godsall4 spots · Rogers “Xfinity - Ham It Up Edited by Matt Kett”
• © Ontario Council of Agencies Serving ImmigrantsSara Alfaro2 spots · Ontario Council of Agencies Serving Immigrants “OCASI - Backyard Blast”
• © IKEAPatrick Daughters2 spots · IKEA “Make Yourself At Home”
• © NasdaqAlex Hulsey2 spots · Nasdaq “Question Today - Rewrite Tomorrow”
• © BMOBenjamin Weinstein2 spots · BMO “Buttons”
• © BC Cancer FoundationKevan Funk2 spots · BC Cancer Foundation “The Point of Impact”
• © RogersChandler Levack2 spots · Rogers “x Toronto International Film Festival - Everyone’s A Critic (The Sequel) - Nudists”
• © Real Canadian SuperstoreJason Jeffrey2 spots · Real Canadian Superstore “Legendary Savings”
• © CoorsSaman Aminzadeh1 spots · Coors “Anything for Cold”
• © Sephora CanadaFiona Jane Burgess1 spots · Sephora Canada “Pretty Badass”

03 · Clients

Merchant's clients

Every brand in the library, by award-winning work.

• BMO2023–2026

  13 commercials

• Rogers2025–2026

  3 commercials

• Play Alberta2023

  3 commercials

• OLG2024

  3 commercials

• Public Mobile2023–2025

  2 commercials

• Ontario Council of Agencies Serving Immigrants2023

  2 commercials

• A&W Restaurants2026

  2 commercials

• Firehouse Subs2025

  1 commercials

• Coors2026

  1 commercials

• Parkinson Canada2024

  1 commercials

• Kicking Horse Coffee2024

  1 commercials

• IKEA2022

  1 commercials

Also: Sephora Canada, FreshBooks, Nasdaq, KAYAK, J.P. Wiser’s, HomeEquity Bank, Nestle, Men’s Wearhouse, Phoenix Digital Health, M&M Food Market, Petro-Canada CareMakers, Walmart

04 · Works with

Who Merchant works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Merchant

Our visual library has 53 Merchant commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© CoorsCoors “Anything for Cold” 2026

© Sephora CanadaSephora Canada “Pretty Badass” 2026

© BMOBMO “Grow The Game - CopyCat” 2026

© BMOBMO “Grow The Game - VAR” 2026

© BMOBMO “Grow The Game - Diving” 2026

Most awarded

• © CoorsCoors “Anything for Cold” 2026Dir. Saman Aminzadeh · Rethink
• © Sephora CanadaSephora Canada “Pretty Badass” 2026Dir. Fiona Jane Burgess · Courage
• © BMOBMO “Grow The Game - CopyCat” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - VAR” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - Diving” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - Header” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - Header 2” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - Trading Places” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - Position Player” 2026Dir. Benji Weinstein · TBWA\Canada
• © BMOBMO “Grow The Game - Desk Slide” 2026Dir. Benji Weinstein · TBWA\Canada
• © A&W RestaurantsA&W Restaurants “A&W - Smash Burger Napkin” 2026Dir. Benji Weinstein · Rethink
• © A&W RestaurantsA&W Restaurants “A&W” 2026Dir. Benji Weinstein · Rethink
• © HomeEquity BankHomeEquity Bank “CHIP) - If These Walls Could Talk” 2026Dir. Alex Hulsey · Lifelong Crush
• © Men’s WearhouseMen’s Wearhouse “Built Different” 2026Dir. Petermartin · Party Land
• © M&M Food MarketM&M Food Market “Homemade-ish” 2026Dir. Yael Staav · Lifelong Crush
• © BMOBMO “Buttons” 2026Dir. Benjamin Weinstein · TBWA\Canada
• © BC Cancer FoundationBC Cancer Foundation “The Point of Impact” 2026Dir. Kevan Funk · Zulu Alpha Kilo
• © RogersRogers “x Toronto International Film Festival - Everyone’s A Critic (The Sequel) - Nudists” 2026Dir. Chandler Levack · Publicis Canada
• © RogersRogers “x Toronto International Film Festival - Everyone’s A Critic (The Sequel) - Schneider” 2026Dir. Chandler Levack · Publicis Canada
• © InteracInterac “Motion Sensor” 2026Dir. Benjamin Weinstein · Lazer
• © RogersRogers “Xfinity - Ham It Up Edited by Matt Kett” 2025Dir. Tim Godsall · Publicis Canada
• © Firehouse SubsFirehouse Subs “FIREHOUSE SUBS - Derek” 2025Dir. Tim Godsall · Orchard NY
• © KAYAKKAYAK “Scam 40” 2025Dir. The Perlorian Brothers
• © Phoenix Digital HealthPhoenix Digital Health “It's Time” 2025Dir. Benji Weinstein · Arrivals + Departures

06 · For producers

What producers use Merchant's page for

1. 01Who directs for Merchant

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Merchant's 53 commercials, with the agencies and awards.

   © Coors© Sephora Canada© BMO© BMO

   Benji Weinstein · The Perlorian Brothers · Tim GodsallOpen Merchant in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Merchant's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Nextel© Vanish© Old Spice

   Similar: Biscuit Filmworks, Hungry Man, SmugglerCompare in the library →

07 · Questions

About Merchant