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BC Lions “Vending Machine” 2005

BC Lions “Vending Machine” (2005) is a BC Lions commercial directed by Trevor Cornish for Rethink, produced by Spy Films. It won 2 awards, including One Show 2005 Gold Pencil — Consumer Television and The One Show 2005 Consumer Television / Consumer Television :30/:25 Single Gold Pencil.

A woman struggles to retrieve a snack from a stubborn vending machine, but with the enthusiastic encouragement of her coworkers, she finally succeeds, highlighting the power of cheering.

Video: Trevor Cornish on Vimeo

Shot by shot

  1. A woman tries to get a snack from a vending machine, but it gets stuck, and a man encourages her to hit it harder in an office breakroom.© BC Lions0:00
  2. A man in a blue shirt and tie points at a vending machine while a woman in a black blazer and patterned skirt kicks it, as another woman watches in an office.© BC Lions0:18
  3. A man in a blue shirt and tie yells at a woman in a black top and patterned skirt who is kicking a vending machine, while another woman watches in an office.© BC Lions0:19
  4. A man in a blue shirt and tie yells at a woman in a black blazer and patterned skirt who kicks a vending machine, while another woman watches in an office.© BC Lions0:20
  5. A man and two women in an office are shaking a vending machine to get a snack, with one woman hitting the machine and the others cheering her on.© BC Lions0:21
  6. Three office workers, two women and one man, are in an office breakroom, with one woman shaking a vending machine while the other two cheer her on.© BC Lions0:21
  7. Three office workers, two men and one woman, are trying to get a snack from a vending machine in an office breakroom.© BC Lions0:22
  8. A man in a blue shirt and tie, holding a red mug, and a woman in a pink shirt and dark pants, both dancing, while another woman in a black top and patterned skirt retrieves a snack from a vending machine in an office.© BC Lions0:23
  9. Football players in black and white uniforms tackle each other on a green field during a game.© BC Lions0:27

Stills © BC Lions. Made by Rethink, Spy Films and Trevor Cornish.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cheering helps you get what you want.

Tagline: “CHEERING WORKS”

underdog triumphteamwork makes the dream workescalating absurdityunexpected successoffice antics

The cut

Length
31 s
Shots
11
Average shot
2.8 s

What creatives use BC Lions “Vending Machine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BC Lions “Vending Machine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman tries to get a snack from a vending machine, but it gets stuck, and a man encourages her to hit it harder in an office breakroom.© BC LionsA man in a blue shirt and tie points at a vending machine while a woman in a black blazer and patterned skirt kicks it, as another woman watches in an office.© BC LionsA man in a blue shirt and tie yells at a woman in a black top and patterned skirt who is kicking a vending machine, while another woman watches in an office.© BC LionsA man in a blue shirt and tie yells at a woman in a black blazer and patterned skirt who kicks a vending machine, while another woman watches in an office.© BC Lions
    Frames from BC Lions “Vending Machine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BC Lions “Vending Machine” in order, with its length, framing and what happens in it.

    A woman tries to get a snack from a vending machine, but it gets stuck, and a man encourages her to hit it harder in an office breakroom.© BC LionsA man in a blue shirt and tie points at a vending machine while a woman in a black blazer and patterned skirt kicks it, as another woman watches in an office.© BC LionsA man in a blue shirt and tie yells at a woman in a black top and patterned skirt who is kicking a vending machine, while another woman watches in an office.© BC LionsA man in a blue shirt and tie yells at a woman in a black blazer and patterned skirt who kicks a vending machine, while another woman watches in an office.© BC LionsA man and two women in an office are shaking a vending machine to get a snack, with one woman hitting the machine and the others cheering her on.© BC LionsThree office workers, two women and one man, are in an office breakroom, with one woman shaking a vending machine while the other two cheer her on.© BC Lions
    Length: 31 s · Shots: 11 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a underdog triumph

    Before you present an idea, you need to know who has done it, and how.

    BC Lions “Vending Machine” is built on a underdog triumph. Search the library by idea to see every spot that uses it.

    adam&eve\TBWA/John Lewis & Parters, Waitrose & Partners “Bohemian Rhapsody”© adam&eve\TBWA/John Lewis & Parters, Waitrose & PartnersJohn Lewis & Partnership “Bohemian Rhapsody”© John Lewis & PartnershipMontefiore Einsteins Cancer Centre “Spot It Early”© Montefiore Einsteins Cancer CentreLotto New Zealand “Dylan”© Lotto New Zealand
    adam&eve\TBWA/John Lewis & Parters, Waitrose & Partners · John Lewis & Partnership · Montefiore Einsteins Cancer Centre · Lotto New Zealand

More commercials by Trevor Cornish

More from Rethink

  • Tangerine "Jumping Through Hoops" (2024) commercial still© TangerineTangerine “Jumping Through Hoops” 2024Dir. Nick Ball · RethinkADC Awards Silver 2024
  • No Ford Nation "The Toronto Mayor Show - Crack" (2015) commercial still© No Ford NationNo Ford Nation “The Toronto Mayor Show - Crack” 2015RethinkThe One Show Bronze 2015
  • Coors "Anything for Cold" (2026) commercial still© CoorsCoors “Anything for Cold” 2026Dir. Saman Aminzadeh · Rethink
  • A&W "Stands for What’s Good" (2026) commercial still© A&WA&W “Stands for What’s Good” 2026Dir. Martin Werner · Rethink
  • IKEA "Dos" (2026) commercial still© IKEAIKEA “Dos” 2026Dir. François Lallier · Rethink
  • Destination Vancouver "Hammock Goals" (2026) commercial still© Destination VancouverDestination Vancouver “Hammock Goals” 2026Dir. Dominique Van Olm · Rethink

Award-winning sport commercials

Questions

Who directed the BC Lions “Vending Machine” commercial?

Trevor Cornish directed it, produced by Spy Films, for the agency Rethink.

Which agency made BC Lions “Vending Machine”?

Rethink created it for BC Lions (2005).

What awards did BC Lions “Vending Machine” win?

2 awards, including One Show 2005 Gold Pencil — Consumer Television and The One Show 2005 Consumer Television / Consumer Television :30/:25 Single Gold Pencil.

What is the tagline of BC Lions “Vending Machine”?

“CHEERING WORKS”

Sources for the credits and awards

oneclub.orgoneclub.org