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13eme Rue “Biathlon” 2006

13eme Rue “Biathlon” (2006) is a 13eme Rue commercial directed by Trevor Cornish, produced by Hamster, Spy Films. It won 2 awards, including Epica 2006 Silver Media and Eurobest 2006 Silver TV/Cinema Publications & Media.

This ad for a suspense and action channel reimagines biathlon as an explosive, high-stakes sport with dramatic commentary.

Video: Trevor Cornish on Vimeo

Shot by shot

  1. A biathlete in a blue and yellow suit skis across a snowy landscape with trees in the background, as on-screen graphics display race information.© 13eme Rue0:00
  2. A male biathlete in a blue and yellow suit skis towards the shooting range, preparing to aim his rifle at targets in a snowy, outdoor setting.© 13eme Rue0:04
  3. A male biathlete in a blue and yellow suit and yellow helmet aims his rifle at targets on a snowy outdoor range during a competition.© 13eme Rue0:10
  4. A male biathlete in a red and black suit skis down a snowy slope with trees in the background, as a scoreboard overlay shows "LEADERS".© 13eme Rue0:14
  5. A male biathlete in a blue and yellow suit with number 05 on his back aims a rifle at a target in a snowy, wooded area.© 13eme Rue0:16
  6. A biathlete in blue and white skis and shoots a rifle at targets on a snowy field, while another biathlete in red falls in the background.© 13eme Rue0:18
  7. A biathlete in a yellow hat and blue and yellow suit shoots a rifle while another biathlete in black and red falls in the snow at a snowy outdoor biathlon course.© 13eme Rue0:20
  8. A male biathlete in a blue and yellow suit with number 05 on his back aims a rifle at a target in a snowy outdoor setting during a competition.© 13eme Rue0:23
  9. A male biathlete in a white, red, and black suit skis through a snowy forest, kicking up snow as he moves.© 13eme Rue0:24
  10. A male biathlete in a blue and yellow suit stands on skis, aiming a rifle at a target in a snowy outdoor setting during a competition.© 13eme Rue0:26
  11. A male biathlete in a blue and yellow suit shoots a rifle at a target in a snowy, wooded area during a competition.© 13eme Rue0:28
  12. A male biathlete in a white, yellow, and black uniform kneels in the snow, aiming and firing a rifle in a snowy forest.© 13eme Rue0:32

Stills © 13eme Rue. Made by Hamster, Spy Films and Trevor Cornish.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerated biathlon action to promote a suspense and action channel.

Tagline: “THE SUSPENSE AND ACTION CHANNEL”

sports commentaryslow motion actionexplosionsdramatic tensionunexpected twist

The cut

Length
46 s
Shots
17
Average shot
2.7 s

What creatives use 13eme Rue “Biathlon” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of 13eme Rue “Biathlon”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A biathlete in a blue and yellow suit skis across a snowy landscape with trees in the background, as on-screen graphics display race information.© 13eme RueA male biathlete in a blue and yellow suit skis towards the shooting range, preparing to aim his rifle at targets in a snowy, outdoor setting.© 13eme RueA male biathlete in a blue and yellow suit and yellow helmet aims his rifle at targets on a snowy outdoor range during a competition.© 13eme RueA male biathlete in a red and black suit skis down a snowy slope with trees in the background, as a scoreboard overlay shows "LEADERS".© 13eme Rue
    Frames from 13eme Rue “Biathlon”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of 13eme Rue “Biathlon” in order, with its length, framing and what happens in it.

    A biathlete in a blue and yellow suit skis across a snowy landscape with trees in the background, as on-screen graphics display race information.© 13eme RueA male biathlete in a blue and yellow suit skis towards the shooting range, preparing to aim his rifle at targets in a snowy, outdoor setting.© 13eme RueA male biathlete in a blue and yellow suit and yellow helmet aims his rifle at targets on a snowy outdoor range during a competition.© 13eme RueA male biathlete in a red and black suit skis down a snowy slope with trees in the background, as a scoreboard overlay shows "LEADERS".© 13eme RueA male biathlete in a blue and yellow suit with number 05 on his back aims a rifle at a target in a snowy, wooded area.© 13eme RueA biathlete in blue and white skis and shoots a rifle at targets on a snowy field, while another biathlete in red falls in the background.© 13eme Rue
    Length: 46 s · Shots: 17 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a sports commentary

    Before you present an idea, you need to know who has done it, and how.

    13eme Rue “Biathlon” is built on a sports commentary. Search the library by idea to see every spot that uses it.

    Frito Lay “Taste of Soccer”© Frito LayBT Sport “Take Them All On”© BT SportJuegos Olímpicos “Preguntas”© Juegos OlímpicosSchneider “Pasado perfecto”© Schneider
    Frito Lay · BT Sport · Juegos Olímpicos · Schneider

More commercials by Trevor Cornish

Award-winning media & entertainment commercials

Questions

Who directed the 13eme Rue “Biathlon” commercial?

Trevor Cornish directed it, produced by Hamster, Spy Films.

What awards did 13eme Rue “Biathlon” win?

2 awards, including Epica 2006 Silver Media and Eurobest 2006 Silver TV/Cinema Publications & Media.

What is the tagline of 13eme Rue “Biathlon”?

“THE SUSPENSE AND ACTION CHANNEL”

Sources for the credits and awards

web.archive.orgweb.archive.org