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Tangerine “Jumping Through Hoops” 2024

Tangerine “Jumping Through Hoops” (2024) is a Tangerine commercial directed by Nick Ball for Rethink, produced by MJZ. It won 3 awards, including ADC 2024 Silver Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound, Clio 2024 Bronze — Film Craft / Music - Original and AICP Show 2024 Honoree Production Design.

A man navigates a surreal, bureaucratic world filled with literal hoops and endless paperwork, only to find freedom and simplicity with Tangerine Bank.

Video: OPC on Vimeo

Shot by shot

  1. A man wakes up in bed with a large, heavy ring hovering over his head in a dimly lit bedroom.© Tangerine0:00
  2. A diverse group of people in business attire walk through a large, dark, industrial-looking building, with one man pushing a large metal ring.© Tangerine0:16
  3. A diverse group of people in business attire struggle to pass through turnstiles with large hoops, looking frustrated in a sterile, concrete hallway.© Tangerine0:27
  4. A diverse group of office workers in business attire navigate a chaotic office, jumping through concrete hoops and carrying stacks of paper.© Tangerine0:36
  5. An office worker sits at a desk, looking at a computer screen, while a large pile of papers with a hoop on top dominates the center of a busy office.© Tangerine0:46
  6. A man in a suit runs away from the camera down a long, brightly lit, futuristic tunnel with horizontal stripes on the walls.© Tangerine0:54
  7. A group of people are seen in a dimly lit, cluttered office space, surrounded by stacks of paper, as they navigate a staircase.© Tangerine1:03
  8. A young man in a white shirt and tie sits at a desk, holding a phone to his ear, looking confused in a dimly lit room.© Tangerine1:12
  9. A man in a suit walks past a building, then looks up at a metal structure, appearing confused or surprised.© Tangerine1:22
  10. A man in a suit struggles to pull himself up a metal ladder, with a building in the background.© Tangerine1:28
  11. A man in a suit and tie, with his hair and tie blowing in the wind, looks around with a surprised expression against a cloudy sky.© Tangerine1:34
  12. A young man in a suit sits on a large metal ring above the clouds, pulling out his phone and looking at it.© Tangerine1:41

Stills © Tangerine. Made by Rethink, MJZ and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Banking doesn't have to be a struggle; Tangerine offers an easy, uncomplicate solution.

Tagline: “Uncomplicate your banking with Tangerine.”

surreal bureaucracyliteral metaphorescape fantasymundane turned absurdjourney to freedom

The cut

Length
118 s
Shots
46
Average shot
2.6 s

What creatives use Tangerine “Jumping Through Hoops” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tangerine “Jumping Through Hoops”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man wakes up in bed with a large, heavy ring hovering over his head in a dimly lit bedroom.© TangerineA diverse group of people in business attire walk through a large, dark, industrial-looking building, with one man pushing a large metal ring.© TangerineA diverse group of people in business attire struggle to pass through turnstiles with large hoops, looking frustrated in a sterile, concrete hallway.© TangerineA diverse group of office workers in business attire navigate a chaotic office, jumping through concrete hoops and carrying stacks of paper.© Tangerine
    Frames from Tangerine “Jumping Through Hoops”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tangerine “Jumping Through Hoops” in order, with its length, framing and what happens in it.

    A man wakes up in bed with a large, heavy ring hovering over his head in a dimly lit bedroom.© TangerineA diverse group of people in business attire walk through a large, dark, industrial-looking building, with one man pushing a large metal ring.© TangerineA diverse group of people in business attire struggle to pass through turnstiles with large hoops, looking frustrated in a sterile, concrete hallway.© TangerineA diverse group of office workers in business attire navigate a chaotic office, jumping through concrete hoops and carrying stacks of paper.© TangerineAn office worker sits at a desk, looking at a computer screen, while a large pile of papers with a hoop on top dominates the center of a busy office.© TangerineA man in a suit runs away from the camera down a long, brightly lit, futuristic tunnel with horizontal stripes on the walls.© Tangerine
    Length: 118 s · Shots: 46 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a escape fantasy

    Before you present an idea, you need to know who has done it, and how.

    Tangerine “Jumping Through Hoops” is built on a escape fantasy. Search the library by idea to see every spot that uses it.

    Isuzu “Toy Store”© IsuzuCine “Cinepolis. Jefe villano”© CineCenter Parcs “Neighbour”© Center ParcsLinkedIn “The Network That Works For You - Cat”© LinkedIn
    Isuzu · Cine · Center Parcs · LinkedIn

More commercials by Nick Ball

More from Rethink

  • BC Lions "Vending Machine" (2005) commercial still© BC LionsBC Lions “Vending Machine” 2005Dir. Trevor Cornish · RethinkThe One Show Gold 2005
  • No Ford Nation "The Toronto Mayor Show - Crack" (2015) commercial still© No Ford NationNo Ford Nation “The Toronto Mayor Show - Crack” 2015RethinkThe One Show Bronze 2015
  • Coors "Anything for Cold" (2026) commercial still© CoorsCoors “Anything for Cold” 2026Dir. Saman Aminzadeh · Rethink
  • A&W "Stands for What’s Good" (2026) commercial still© A&WA&W “Stands for What’s Good” 2026Dir. Martin Werner · Rethink
  • IKEA "Dos" (2026) commercial still© IKEAIKEA “Dos” 2026Dir. François Lallier · Rethink
  • Destination Vancouver "Hammock Goals" (2026) commercial still© Destination VancouverDestination Vancouver “Hammock Goals” 2026Dir. Dominique Van Olm · Rethink

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Tangerine “Jumping Through Hoops” commercial?

Nick Ball directed it, produced by MJZ, for the agency Rethink.

Which agency made Tangerine “Jumping Through Hoops”?

Rethink created it for Tangerine (2024).

What awards did Tangerine “Jumping Through Hoops” win?

3 awards, including ADC 2024 Silver Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound, Clio 2024 Bronze — Film Craft / Music - Original and AICP Show 2024 Honoree Production Design.

What is the tagline of Tangerine “Jumping Through Hoops”?

“Uncomplicate your banking with Tangerine.”

Sources for the credits and awards

aicpawards.comoneclub.orgclios.comclios.com