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IKEA “The Troll” 2024

IKEA “The Troll” (2024) is an IKEA commercial directed by Nick Ball for Rethink Communications, produced by OPC. It won one award: shots Awards The Americas 2024 Gold — Direction (From 61-seconds to three-minutes inc).

A young boy discovers a lonely troll living under a bridge and helps him furnish his cave with IKEA products, transforming it into a cozy home.

Video: Nick Ball on Vimeo

Shot by shot

  1. A group of children walk along a dirt path next to a field, as a bus drives past them on a cloudy day.© IKEA0:26
  2. A young boy in a yellow raincoat peeks over an ivy-covered stone wall, looking down with a curious expression in a natural, outdoor setting.© IKEA0:54
  3. A young boy, seen from behind, walks through tall grass in a forest, carrying a large blue bag with blue and yellow straps.© IKEA1:27
  4. A man in a beige shirt and dark pants struggles to pull a blue tarp up a steep, wooded hill, surrounded by trees.© IKEA1:31
  5. A young boy in a brown sweater and blue pants carefully steps across rocks in a shallow stream, carrying a large blue bag through a dense forest.© IKEA1:36
  6. A young man in a beige shirt and blue pants is seen from above, standing next to a blue bucket in a rocky stream bed surrounded by trees.© IKEA1:38
  7. A large, furry troll's hands gently place a decorative pillow with a butterfly design onto a small armchair in a cozy, dimly lit room.© IKEA2:26
  8. A wide shot of a lush green forest with a stone bridge over a stream, revealing a cozy, candlelit interior beneath the archway, with the IKEA logo and tagline appearing over the scene.© IKEA2:35

Stills © IKEA. Made by Rethink Communications, OPC and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A boy helps a lonely troll furnish his cave with IKEA products.

Tagline: “Bring Home to Life”

lonely monsterchild's compassionsecret friendshipmagical realismtransformation of spacehelping hand

The cut

Length
165 s
Shots
62
Average shot
2.7 s

What creatives use IKEA “The Troll” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of IKEA “The Troll”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of children walk along a dirt path next to a field, as a bus drives past them on a cloudy day.© IKEAA young boy in a yellow raincoat peeks over an ivy-covered stone wall, looking down with a curious expression in a natural, outdoor setting.© IKEAA young boy, seen from behind, walks through tall grass in a forest, carrying a large blue bag with blue and yellow straps.© IKEAA man in a beige shirt and dark pants struggles to pull a blue tarp up a steep, wooded hill, surrounded by trees.© IKEA
    Frames from IKEA “The Troll”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of IKEA “The Troll” in order, with its length, framing and what happens in it.

    A group of children walk along a dirt path next to a field, as a bus drives past them on a cloudy day.© IKEAA young boy in a yellow raincoat peeks over an ivy-covered stone wall, looking down with a curious expression in a natural, outdoor setting.© IKEAA young boy, seen from behind, walks through tall grass in a forest, carrying a large blue bag with blue and yellow straps.© IKEAA man in a beige shirt and dark pants struggles to pull a blue tarp up a steep, wooded hill, surrounded by trees.© IKEAA young boy in a brown sweater and blue pants carefully steps across rocks in a shallow stream, carrying a large blue bag through a dense forest.© IKEAA young man in a beige shirt and blue pants is seen from above, standing next to a blue bucket in a rocky stream bed surrounded by trees.© IKEA
    Length: 165 s · Shots: 62 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    IKEA “The Troll” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Nick Ball

More from Rethink Communications

  • Molson Coors "Sponsor the Parents Paris 2024" (2025) commercial still© Molson CoorsMolson Coors “Sponsor the Parents Paris 2024” 2025Rethink CommunicationsANDY Awards Gold 2025

Award-winning home commercials

Questions

Who directed the IKEA “The Troll” commercial?

Nick Ball directed it, produced by OPC, for the agency Rethink Communications.

Which agency made IKEA “The Troll”?

Rethink Communications created it for IKEA (2024).

What awards did IKEA “The Troll” win?

1 awards, including shots Awards The Americas 2024 Gold — Direction (From 61-seconds to three-minutes inc).

What is the tagline of IKEA “The Troll”?

“Bring Home to Life”

Sources for the credits and awards

shots