Uber Eats “Pirate's Booty” 2026
Uber Eats “Pirate's Booty” (2026) is an Uber Eats commercial directed by Nick Ball for Special, produced by MJZ. It won one award: shots Awards The Americas 2026 Gold — Concept (Up to and including two minutes).
A pirate wreaks havoc in a modern office, searching for his "booty," only to find it's a bag of Pirate's Booty snacks delivered by Uber Eats.
Shot by shot
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Stills © Uber Eats. Made by Special, MJZ and Nick Ball.
The idea
Pirate misinterprets "Pirate's Booty" as treasure, not snacks.
Tagline: “Get almost anything.”
fish out of watermisunderstandingslapstick comedycorporate setting chaosproduct reveal
The cut
- Length
- 60 s
- Shots
- 30
- Average shot
- 2.0 s
What creatives use Uber Eats “Pirate's Booty” for
01Reference frames for your treatment
Pitching something with the feel of Uber Eats “Pirate's Booty”? A screenshot from a video player won't hold up in a deck.
Download any frame of this spot at full quality, with its credits, or search every spot for the same look.
© Uber Eats
© Uber Eats
© Uber Eats
© Uber EatsFrames from Uber Eats “Pirate's Booty”02Shot list example: how it was cut
You need the structure of a great spot, shot by shot, for your storyboard.
Every shot of Uber Eats “Pirate's Booty” in order, with its length, framing and what happens in it.
© Uber Eats
© Uber Eats
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© Uber Eats
© Uber EatsLength: 60 s · Shots: 30 · Average shot: 2.0 s03Ad ideas: every spot built on a fish out of water
Before you present an idea, you need to know who has done it, and how.
Uber Eats “Pirate's Booty” is built on a fish out of water. Search the library by idea to see every spot that uses it.
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© Uber EatsUber Eats “Mild Salsa” 2026Dir. Nick Ball · Specialshots Awards Gold 2026
© ScotiabankScotiabank “What Do You Make” 2026Dir. Nick Ball · Rethink Communicationsshots Awards Gold 2026
© MorrisonsMorrisons “Fish” 2026Dir. Nick Ball · Leoshots Awards Gold 2025
© DoordashDoordash “Your Door To More” 2026Dir. Nick Ball · Hard Work Clubshots Awards Gold 2026
© TabTab “Australia's National Sport Is” 2024Dir. Nick Ball · The Monkeys, part of Accenture SongCiclope Gold 2023
© IKEAIKEA “The Troll” 2024Dir. Nick Ball · Rethink Communicationsshots Awards Gold 2024
More from Special
© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
© Tommy'sTommy's “Projecting Life” 2025Dir. Jackie Bao · SpecialCreative Circle Gold 2025
© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
© eBayeBay “Everyone Has A Thing” 2023Dir. King She · SpecialCiclope Gold 2023
© KathmanduKathmandu “Kathmandu - 'Summer Never Sleeps” 2023Dir. Daniel Warwick · SpecialD&AD Yellow Pencil 2023
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© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
© Monde Nissin / VoizMonde Nissin / Voiz “Contact Lens” 2023Dir. Wuthisak AnarnkapornLondon International Awards Grand Prix 2022
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Questions
Who directed the Uber Eats “Pirate's Booty” commercial?
Nick Ball directed it, produced by MJZ, for the agency Special.
Which agency made Uber Eats “Pirate's Booty”?
Special created it for Uber Eats (2026).
What awards did Uber Eats “Pirate's Booty” win?
1 awards, including shots Awards The Americas 2026 Gold — Concept (Up to and including two minutes).
What is the tagline of Uber Eats “Pirate's Booty”?
“Get almost anything.”
Sources for the credits and awards
vimeo.comshots