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Morrisons “Fish” 2026

Morrisons “Fish” (2026) is a Morrisons commercial directed by Nick Ball for Leo, produced by MJZ. It won 3 awards, including shots Awards EMEA 2025 Gold — Casting and British Arrows 2026 Silver — Best Up To 30 Second Commercial.

A woman on a stormy fishing boat tries to order fish from a bewildered fisherman, only to find herself in a supermarket aisle.

Video: Morrisons on YouTube

Shot by shot

  1. A fishing boat sails on a stormy sea with dark clouds and a rocky island in the foreground.© Morrisons0:00
  2. A male fisherman in a beanie and yellow jacket struggles with a rope on a boat in rough weather, with a cloudy sky in the background.© Morrisons0:01
  3. A fisherman in a yellow life vest and dark jacket stands on a boat, pulling in a red fishing net on a stormy, grey sea with many seagulls flying around.© Morrisons0:02
  4. A person in yellow waterproofs and blue gloves places freshly caught fish onto a bed of ice in a crate on a fishing boat.© Morrisons0:04
  5. A female fisher in a green jacket pushes a shopping cart on a fishing boat, with crates of fish in the foreground and a stormy sea in the background.© Morrisons0:05
  6. A fisherman in a hooded jacket and blue gloves is seen on a boat in heavy rain, looking distressed as he touches his head.© Morrisons0:12
  7. A woman in a green jacket and pink sweater, with wet hair and face, is on a boat in a stormy sea, making a peace sign and smiling.© Morrisons0:15
  8. A male fisherman in yellow waders and a black jacket stands on a boat deck, looking tired, with a pile of fish beside him as rain falls and the sea churns in the background.© Morrisons0:17
  9. A woman in a green jacket and white collar, with wet hair and face, looks distressed and speaks to the camera in a stormy, rainy outdoor setting.© Morrisons0:19
  10. A woman with wet, curly red hair and a green jacket looks shocked and confused, gesturing with her hands in a supermarket aisle.© Morrisons0:21
  11. A male fishmonger hands a packaged fish to a female customer with a shopping cart in a brightly lit supermarket fish counter.© Morrisons0:22

Stills © Morrisons. Made by Leo, MJZ and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal juxtaposition of a fishing boat and a supermarket to highlight freshness.

Tagline: “More reasons to shop at Morrisons”

surrealismfish out of waterunexpected settingdirect address to cameramagical realism

The cut

Length
30 s
Shots
12
Average shot
2.5 s

What creatives use Morrisons “Fish” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Morrisons “Fish”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A fishing boat sails on a stormy sea with dark clouds and a rocky island in the foreground.© MorrisonsA male fisherman in a beanie and yellow jacket struggles with a rope on a boat in rough weather, with a cloudy sky in the background.© MorrisonsA fisherman in a yellow life vest and dark jacket stands on a boat, pulling in a red fishing net on a stormy, grey sea with many seagulls flying around.© MorrisonsA person in yellow waterproofs and blue gloves places freshly caught fish onto a bed of ice in a crate on a fishing boat.© Morrisons
    Frames from Morrisons “Fish”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Morrisons “Fish” in order, with its length, framing and what happens in it.

    A fishing boat sails on a stormy sea with dark clouds and a rocky island in the foreground.© MorrisonsA male fisherman in a beanie and yellow jacket struggles with a rope on a boat in rough weather, with a cloudy sky in the background.© MorrisonsA fisherman in a yellow life vest and dark jacket stands on a boat, pulling in a red fishing net on a stormy, grey sea with many seagulls flying around.© MorrisonsA person in yellow waterproofs and blue gloves places freshly caught fish onto a bed of ice in a crate on a fishing boat.© MorrisonsA female fisher in a green jacket pushes a shopping cart on a fishing boat, with crates of fish in the foreground and a stormy sea in the background.© MorrisonsA fisherman in a hooded jacket and blue gloves is seen on a boat in heavy rain, looking distressed as he touches his head.© Morrisons
    Length: 30 s · Shots: 12 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Morrisons “Fish” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More commercials by Nick Ball

More from Leo

Award-winning retail commercials

Questions

Who directed the Morrisons “Fish” commercial?

Nick Ball directed it, produced by MJZ, for the agency Leo.

Which agency made Morrisons “Fish”?

Leo created it for Morrisons (2026).

What awards did Morrisons “Fish” win?

3 awards, including shots Awards EMEA 2025 Gold — Casting, British Arrows 2026 Silver — Best Up To 30 Second Commercial and British Arrows 2026 Craft Bronze — Casting.

What is the tagline of Morrisons “Fish”?

“More reasons to shop at Morrisons”

Sources for the credits and awards

britisharrows.comshots