framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Tab “Australia's National Sport Is” 2024

Tab “Australia's National Sport Is” (2024) is a Tab commercial directed by Nick Ball for The Monkeys, part of Accenture Song, produced by Finch. It won 2 awards, including Ciclope 2023 Gold Production Direction (Over 120 Seconds) and Spikes Asia 2024 Bronze Film Craft A01: Direction.

A news anchor's declaration of Australia's national sport sparks a nationwide debate, escalating into chaos as people passionately argue for their chosen sport.

Video: Nick Ball on Vimeo

Shot by shot

  1. A diverse group of people are seen inside a fish and chips shop, with a man on the left looking at his phone and a woman on the right looking into a display case.© Tab0:00
  2. A female and male news anchor sit side-by-side at a desk in front of a blue screen with a globe graphic, looking at the camera.© Tab0:10
  3. Four people, two men and two women, are talking in a fish and chips shop, with a TV playing in the background.© Tab0:27
  4. Underwater shot of a swimmer's arms and torso as they swim through a swimming pool, with lane ropes visible above.© Tab0:51
  5. A female speed skater in a black suit and helmet falls on the ice rink during practice, captured in a medium shot.© Tab1:01
  6. Four men play basketball on a wooden court, seen from an overhead perspective as one man dribbles the ball.© Tab1:11
  7. A female tennis player in a light green dress serves a tennis ball in a hazy, orange-lit, empty space, then transforms into a male cricket player.© Tab1:21
  8. A female athlete in a red and blue uniform swings a cricket bat at a white ball on a dusty, barren field under an orange sky.© Tab1:27
  9. A woman in a black tank top and red beaded necklace argues with a man, while another man watches in the background at a fast food restaurant.© Tab1:41
  10. A man in a lab coat and glasses looks down and then up, with blurred orange lights in the background.© Tab1:54
  11. A group of scientists in a lab coats and glasses are in a heated discussion, passing papers around a table in a dimly lit room.© Tab2:06
  12. A man in a suit with crossed arms and a woman with red hair sit side-by-side, looking off-screen in a news studio.© Tab2:27

Stills © Tab. Made by The Monkeys, part of Accenture Song, Finch and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A national debate over Australia's national sport, leading to chaos and humor.

Tagline: “Tab, we're on.”

national debateescalating chaossports rivalrymisinformationhumorous conflictunexpected resolution

The cut

Length
180 s
Shots
105
Average shot
1.7 s

What creatives use Tab “Australia's National Sport Is” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tab “Australia's National Sport Is”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people are seen inside a fish and chips shop, with a man on the left looking at his phone and a woman on the right looking into a display case.© TabA female and male news anchor sit side-by-side at a desk in front of a blue screen with a globe graphic, looking at the camera.© TabFour people, two men and two women, are talking in a fish and chips shop, with a TV playing in the background.© TabUnderwater shot of a swimmer's arms and torso as they swim through a swimming pool, with lane ropes visible above.© Tab
    Frames from Tab “Australia's National Sport Is”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tab “Australia's National Sport Is” in order, with its length, framing and what happens in it.

    A diverse group of people are seen inside a fish and chips shop, with a man on the left looking at his phone and a woman on the right looking into a display case.© TabA female and male news anchor sit side-by-side at a desk in front of a blue screen with a globe graphic, looking at the camera.© TabFour people, two men and two women, are talking in a fish and chips shop, with a TV playing in the background.© TabUnderwater shot of a swimmer's arms and torso as they swim through a swimming pool, with lane ropes visible above.© TabA female speed skater in a black suit and helmet falls on the ice rink during practice, captured in a medium shot.© TabFour men play basketball on a wooden court, seen from an overhead perspective as one man dribbles the ball.© Tab
    Length: 180 s · Shots: 105 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a escalating chaos

    Before you present an idea, you need to know who has done it, and how.

    Tab “Australia's National Sport Is” is built on a escalating chaos. Search the library by idea to see every spot that uses it.

    Squarespace “Unavailable”© SquarespaceSteadfast Stationery “Steadfast - Dirty Money”© Steadfast StationeryMake My Money Matter “Beep”© Make My Money MatterPanda “Office”© Panda
    Squarespace · Steadfast Stationery · Make My Money Matter · Panda

More commercials by Nick Ball

More from The Monkeys, part of Accenture Song

  • Macpac "A Bit Precarious" (2024) commercial still© MacpacMacpac “A Bit Precarious” 2024Dir. Damien Shatford · The Monkeys, part of Accenture SongSpikes Asia Bronze 2024
  • Telstra "Home Interruptions" (2024) commercial still© TelstraTelstra “Home Interruptions” 2024Dir. Ben Saunders · The Monkeys, part of Accenture Song
  • Carlton & United Breweries "Pure Blonde - A Place Purer Than Yours" (2024) commercial still© Carlton & United BreweriesCarlton & United Breweries “Pure Blonde - A Place Purer Than Yours” 2024Dir. Freddy Mandy · The Monkeys, part of Accenture Song

Award-winning other commercials

Questions

Who directed the Tab “Australia's National Sport Is” commercial?

Nick Ball directed it, produced by Finch, for the agency The Monkeys, part of Accenture Song.

Which agency made Tab “Australia's National Sport Is”?

The Monkeys, part of Accenture Song created it for Tab (2024).

What awards did Tab “Australia's National Sport Is” win?

2 awards, including Ciclope 2023 Gold Production Direction (Over 120 Seconds) and Spikes Asia 2024 Bronze Film Craft A01: Direction.

What is the tagline of Tab “Australia's National Sport Is”?

“Tab, we're on.”

Sources for the credits and awards

The Workawards.ciclopefestival.com