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Tropicana “Just Another Day” 2022

Tropicana “Just Another Day” (2022) is a Tropicana commercial directed by Nick Ball for Cramer-Krasselt, produced by MJZ. It won 2 awards, including AICP 2022 Honoree Best of Midwest and AICP Post 2022 Winner Best of Region.

A series of seemingly ordinary mornings are interrupted by increasingly absurd and chaotic events, yet people continue to enjoy their Tropicana orange juice.

Video: Nick Ball on Vimeo

Shot by shot

  1. A family of three, a man, woman, and child, are having breakfast in their kitchen, pouring and drinking orange juice.© Tropicana0:00
  2. A man in his 30s, wearing a plaid robe, stands in a kitchen and drinks orange juice from a glass.© Tropicana0:07
  3. Two men are sitting at a small table in a mint green apartment, one drinking from a glass, the other looking at him.© Tropicana0:15
  4. A man in a bathrobe and glasses stands on a suburban street, holding orange juice, surrounded by crows and a fallen bicycle.© Tropicana0:24
  5. A father and his young daughter, holding a teddy bear, stand in a doorway looking into a child's bedroom, with a large green tentacle visible in the foreground.© Tropicana0:35
  6. A young girl in a red cape stands in a confetti-filled backyard, surrounded by other children in costumes at a lively party.© Tropicana0:44
  7. A closeup shot of two vintage dolls, one with dark hair and a suit, the other with red hair and a blue dress, lying among other dolls.© Tropicana0:54
  8. Two men with long, curly hair, covered in sand, look up at a small plane flying across a bright, overcast sky on a beach.© Tropicana1:00
  9. Three people in casual clothes run uphill on a rocky slope as a large boulder rolls down towards them under a cloudy sky.© Tropicana1:12
  10. A young boy in winter clothes throws a snowball at a snowman in a snowy suburban yard.© Tropicana1:21
  11. A father and his young daughter stand in a doorway, looking surprised; the father drinks from a Tropicana bottle while the daughter holds a stuffed animal.© Tropicana1:30
  12. A man in his 30s, wearing a plaid robe, looks surprised in a brightly lit kitchen during the day.© Tropicana1:46

Stills © Tropicana. Made by Cramer-Krasselt, MJZ and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Every day is a good day for Tropicana, no matter what happens.

Tagline: “Whatever the day brings, we'll bring the sunshine. Sip Your Sunshine.”

absurdist humordeadpan deliveryslice of life chaosunexpected eventscalm amidst stormmusical narration

The cut

Length
118 s
Shots
49
Average shot
2.4 s

What creatives use Tropicana “Just Another Day” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tropicana “Just Another Day”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A family of three, a man, woman, and child, are having breakfast in their kitchen, pouring and drinking orange juice.© TropicanaA man in his 30s, wearing a plaid robe, stands in a kitchen and drinks orange juice from a glass.© TropicanaTwo men are sitting at a small table in a mint green apartment, one drinking from a glass, the other looking at him.© TropicanaA man in a bathrobe and glasses stands on a suburban street, holding orange juice, surrounded by crows and a fallen bicycle.© Tropicana
    Frames from Tropicana “Just Another Day”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tropicana “Just Another Day” in order, with its length, framing and what happens in it.

    A family of three, a man, woman, and child, are having breakfast in their kitchen, pouring and drinking orange juice.© TropicanaA man in his 30s, wearing a plaid robe, stands in a kitchen and drinks orange juice from a glass.© TropicanaTwo men are sitting at a small table in a mint green apartment, one drinking from a glass, the other looking at him.© TropicanaA man in a bathrobe and glasses stands on a suburban street, holding orange juice, surrounded by crows and a fallen bicycle.© TropicanaA father and his young daughter, holding a teddy bear, stand in a doorway looking into a child's bedroom, with a large green tentacle visible in the foreground.© TropicanaA young girl in a red cape stands in a confetti-filled backyard, surrounded by other children in costumes at a lively party.© Tropicana
    Length: 118 s · Shots: 49 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a absurdist humor

    Before you present an idea, you need to know who has done it, and how.

    Tropicana “Just Another Day” is built on a absurdist humor. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicCeraVe “Michael CeraVe”© CeraVe-196 “Ridiculous! How -196 defied the hottest trends”© -196Monde Nissin / Voiz “Contact Lens”© Monde Nissin / Voiz
    Anthropic · CeraVe · -196 · Monde Nissin / Voiz

More commercials by Nick Ball

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  • Porsche "Porsche - Dream" (2022) commercial still© PorschePorsche “Porsche - Dream” 2022Dir. Michal Misinski · Cramer-Krasselt
  • ECHO USA "Power On // Echo" (2022) commercial still© ECHO USAECHO USA “Power On // Echo” 2022Dir. Jake Zalutsky · Cramer-Krasselt
  • Cedar "Cedar Fair - HangTime" (2018) commercial still© CedarCedar “Cedar Fair - HangTime” 2018Dir. Tim Little · Cramer-Krasselt

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Tropicana “Just Another Day” commercial?

Nick Ball directed it, produced by MJZ, for the agency Cramer-Krasselt.

Which agency made Tropicana “Just Another Day”?

Cramer-Krasselt created it for Tropicana (2022).

What awards did Tropicana “Just Another Day” win?

2 awards, including AICP 2022 Honoree Best of Midwest and AICP Post 2022 Winner Best of Region.

What is the tagline of Tropicana “Just Another Day”?

“Whatever the day brings, we'll bring the sunshine. Sip Your Sunshine.”

Sources for the credits and awards

aicpawards.com