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Scotiabank “What Do You Make” 2026

Scotiabank “What Do You Make” (2026) is a Scotiabank commercial directed by Nick Ball for Rethink Communications, produced by OPC. It won one award: shots Awards The Americas 2026 Gold — Copywriting.

A woman reflects on the various non-monetary achievements and experiences that enrich her life, highlighting that true wealth extends beyond financial gains.

Video: Nick Ball on Vimeo

Shot by shot

  1. A woman with red hair in a red sweater drinks from a mug and looks at her phone, then looks up thoughtfully at a window in a cozy room.© Scotiabank0:03
  2. Two young people with curly hair, a female and a male, kiss through a chain-link fence on a sunny day outdoors.© Scotiabank0:18
  3. A baby with light brown hair in a high chair attempts to eat a soft-boiled egg from an egg cup on a blue plate in a dimly lit room.© Scotiabank0:26
  4. A close-up shot reveals a steaming copper bowl filled with a rich, spicy curry, garnished with red and green chilies, on a table in an interior setting.© Scotiabank0:40
  5. A woman with curly blonde hair in a colorful blouse talks animatedly, gesturing with her hands, while another woman with brown hair listens in an office setting.© Scotiabank0:46
  6. A diverse group of adults, including men and women, are gathered around a dining table, laughing and enjoying a meal together in a well-lit dining room.© Scotiabank0:50
  7. A woman with curly red hair in a patterned blouse smiles and looks at someone off-screen during a meeting in an office.© Scotiabank0:54
  8. A woman with curly hair, wearing a denim jacket, holds two grocery bags and looks shocked while walking in a dark hallway.© Scotiabank1:02
  9. A woman with curly blonde hair in a bun works at a cubicle desk, looking at her computer screen in an office.© Scotiabank1:04
  10. A young woman with curly hair and a green beanie struggles to open a snow-covered wooden door on a cold winter day.© Scotiabank1:07
  11. A young child with curly hair excitedly shows a drawing to an adult, whose back is to the camera, in a dimly lit room.© Scotiabank1:10
  12. A diverse group of office workers, including a woman with curly blonde hair, laugh joyfully inside an elevator.© Scotiabank1:17

Stills © Scotiabank. Made by Rethink Communications, OPC and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Life's true richness isn't just money; it's friends, love, family, and everyday moments.

Tagline: “You're richer than you think.”

slice of life montagevoiceover narrationeveryday struggles and triumphsunexpected moments of joyreflection on life's meaninghumorous self-deprecation

The cut

Length
93 s
Shots
59
Average shot
1.6 s

What creatives use Scotiabank “What Do You Make” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Scotiabank “What Do You Make”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with red hair in a red sweater drinks from a mug and looks at her phone, then looks up thoughtfully at a window in a cozy room.© ScotiabankTwo young people with curly hair, a female and a male, kiss through a chain-link fence on a sunny day outdoors.© ScotiabankA baby with light brown hair in a high chair attempts to eat a soft-boiled egg from an egg cup on a blue plate in a dimly lit room.© ScotiabankA close-up shot reveals a steaming copper bowl filled with a rich, spicy curry, garnished with red and green chilies, on a table in an interior setting.© Scotiabank
    Frames from Scotiabank “What Do You Make”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Scotiabank “What Do You Make” in order, with its length, framing and what happens in it.

    A woman with red hair in a red sweater drinks from a mug and looks at her phone, then looks up thoughtfully at a window in a cozy room.© ScotiabankTwo young people with curly hair, a female and a male, kiss through a chain-link fence on a sunny day outdoors.© ScotiabankA baby with light brown hair in a high chair attempts to eat a soft-boiled egg from an egg cup on a blue plate in a dimly lit room.© ScotiabankA close-up shot reveals a steaming copper bowl filled with a rich, spicy curry, garnished with red and green chilies, on a table in an interior setting.© ScotiabankA woman with curly blonde hair in a colorful blouse talks animatedly, gesturing with her hands, while another woman with brown hair listens in an office setting.© ScotiabankA diverse group of adults, including men and women, are gathered around a dining table, laughing and enjoying a meal together in a well-lit dining room.© Scotiabank
    Length: 93 s · Shots: 59 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a slice of life montage

    Before you present an idea, you need to know who has done it, and how.

    Scotiabank “What Do You Make” is built on a slice of life montage. Search the library by idea to see every spot that uses it.

    Finish “Dishes”© FinishThe Guardian “Own The Weekend”© The GuardianRenault “R5: Roland Garros”© RenaultInstitut de France / Fondation Recherche Cardio-Vasculaire “Nathalie”© Institut de France / Fondation Recherche Cardio-Vasculaire
    Finish · The Guardian · Renault · Institut de France / Fondation Recherche Cardio-Vasculaire

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Questions

Who directed the Scotiabank “What Do You Make” commercial?

Nick Ball directed it, produced by OPC, for the agency Rethink Communications.

Which agency made Scotiabank “What Do You Make”?

Rethink Communications created it for Scotiabank (2026).

What awards did Scotiabank “What Do You Make” win?

1 awards, including shots Awards The Americas 2026 Gold — Copywriting.

What is the tagline of Scotiabank “What Do You Make”?

“You're richer than you think.”

Sources for the credits and awards

shots