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Confused.com “Just Used Confused” 2026

Confused.com “Just Used Confused” (2026) is a Confused.com commercial directed by Jeff Low for Leo, produced by Biscuit Filmworks. It won 8 awards, including British Arrows 2026 Best up to 30 Second Commercial Gold and Creative Circle 2026 Gold Film - TV 30secs or under (campaign).

A man feels like the cat that got the cream after using Confused.com for car insurance, leading to a literal cat in a supermarket aisle.

Video: Confused.com on YouTube

Shot by shot

  1. A young man with curly hair sits on a sofa, looking at his phone and holding a mug in a dimly lit living room.© Confused.com0:00
  2. A person's hand holds a smartphone displaying the Confused.com website for car insurance, with the text changing to "You've saved" on screen.© Confused.com0:01
  3. A young man with curly hair, wearing a red shirt, sits on a sofa in a dimly lit living room, looking at his phone.© Confused.com0:03
  4. A fluffy, orange, dog-like creature wearing glasses and a green sweater pushes a small shopping cart down a grocery store aisle, looking around with a confused expression.© Confused.com0:05
  5. A fluffy orange cat wearing glasses and a green hoodie pushes a shopping cart down a supermarket aisle, looking at a small bottle of milk.© Confused.com0:09

Stills © Confused.com. Made by Leo, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Literal interpretation of "cat that got the cream" for insurance savings.

Tagline: “Insurance feels better when you've just used Confused.com.”

anthropomorphic animalvisual metaphorplay on wordseveryday settingsurreal twist

The cut

Length
20 s
Shots
6
Average shot
3.3 s
Format
mixed

What creatives use Confused.com “Just Used Confused” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Confused.com “Just Used Confused”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with curly hair sits on a sofa, looking at his phone and holding a mug in a dimly lit living room.© Confused.comA person's hand holds a smartphone displaying the Confused.com website for car insurance, with the text changing to "You've saved" on screen.© Confused.comA young man with curly hair, wearing a red shirt, sits on a sofa in a dimly lit living room, looking at his phone.© Confused.comA fluffy, orange, dog-like creature wearing glasses and a green sweater pushes a small shopping cart down a grocery store aisle, looking around with a confused expression.© Confused.com
    Frames from Confused.com “Just Used Confused”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Confused.com “Just Used Confused” in order, with its length, framing and what happens in it.

    A young man with curly hair sits on a sofa, looking at his phone and holding a mug in a dimly lit living room.© Confused.comA person's hand holds a smartphone displaying the Confused.com website for car insurance, with the text changing to "You've saved" on screen.© Confused.comA young man with curly hair, wearing a red shirt, sits on a sofa in a dimly lit living room, looking at his phone.© Confused.comA fluffy, orange, dog-like creature wearing glasses and a green sweater pushes a small shopping cart down a grocery store aisle, looking around with a confused expression.© Confused.comA fluffy orange cat wearing glasses and a green hoodie pushes a shopping cart down a supermarket aisle, looking at a small bottle of milk.© Confused.com
    Length: 20 s · Shots: 6 · Average shot: 3.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a anthropomorphic animal

    Before you present an idea, you need to know who has done it, and how.

    Confused.com “Just Used Confused” is built on a anthropomorphic animal. Search the library by idea to see every spot that uses it.

    John Lewis “Monty the Penguin”© John LewisDairy Milk “Gorilla”© Dairy MilkTemptations “Teenage Cat”© TemptationsXyzal “Be Wise All, Take Xyzal at Night”© Xyzal
    John Lewis · Dairy Milk · Temptations · Xyzal

More commercials by Jeff Low

More from Leo

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Confused.com “Just Used Confused” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency Leo.

Which agency made Confused.com “Just Used Confused”?

Leo created it for Confused.com (2026).

What awards did Confused.com “Just Used Confused” win?

8 awards, including British Arrows 2026 Best up to 30 Second Commercial Gold, British Arrows 2026 Financial & Corporate Services Gold, British Arrows 2026 Gold — Best Up To 30 Second Commercial and British Arrows 2026 Gold — Financial & Corporate Services.

What is the tagline of Confused.com “Just Used Confused”?

“Insurance feels better when you've just used Confused.com.”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.uk