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Tesco “That's What Makes It Christmas” 2026

Tesco “That's What Makes It Christmas” (2026) is a Tesco commercial directed by Jeff Low for BBH, produced by Biscuit Filmworks. It won 7 awards, including Creative Circle 2026 Gold Film - TV 30secs or under (campaign), British Arrows 2026 Silver — Uk Campaign - The John Webster Award and Ciclope 2026 Silver Craft Production – Campaign.

This Christmas ad celebrates the imperfect, yet heartwarming, moments of the festive season, highlighting family traditions, playful arguments, and the joy of togetherness.

Video: Tesco on YouTube

Shot by shot

  1. A young man walks down a snowy street at night, carrying a Tesco bag and a duffel bag, with Christmas lights decorating the houses.© Tesco0:00
  2. A woman in a black apron places a roasted turkey on a festive Christmas dinner table, surrounded by family members.© Tesco0:05
  3. A young white woman and a young Black man sit on a couch in a festive living room, looking off-camera and smiling.© Tesco0:16
  4. A young couple, a man and a woman, sit on a sofa in a decorated living room, looking towards an unseen person.© Tesco0:20
  5. Two small dogs wearing festive outfits run down a carpeted staircase in a decorated home during Christmas.© Tesco0:23
  6. An older woman with glasses and a festive sweater sits on a couch, talking and smiling in a decorated living room.© Tesco0:25
  7. A man sits at a table writing Christmas cards while a woman stands next to him, reading a card, in a festive home.© Tesco0:27
  8. A family of four, a mother, father, and two children, sit on a couch in their living room, posing for a photo in front of a Christmas tree.© Tesco0:35
  9. A family gathers around a dining table in a living room, with two men standing and talking near a Christmas tree.© Tesco0:39
  10. Two men in a living room discuss a drawing on a flip chart, with Christmas decorations visible in the background.© Tesco0:40
  11. A man in his 30s, wearing a dark blue cardigan over a striped shirt, looks up and to the right, talking to someone off-screen in an interior setting.© Tesco0:46
  12. A man and a woman stand close, looking at each other through a snowy window, as snow falls outside a house.© Tesco0:50

Stills © Tesco. Made by BBH, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace the beautiful imperfections of Christmas with Tesco.

Tagline: “That's what makes it Christmas.”

family gatheringholiday traditionsplayful banterslice of lifenarrative voice-overfestive decorations

The cut

Length
60 s
Shots
24
Average shot
2.5 s

What creatives use Tesco “That's What Makes It Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tesco “That's What Makes It Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man walks down a snowy street at night, carrying a Tesco bag and a duffel bag, with Christmas lights decorating the houses.© TescoA woman in a black apron places a roasted turkey on a festive Christmas dinner table, surrounded by family members.© TescoA young white woman and a young Black man sit on a couch in a festive living room, looking off-camera and smiling.© TescoA young couple, a man and a woman, sit on a sofa in a decorated living room, looking towards an unseen person.© Tesco
    Frames from Tesco “That's What Makes It Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tesco “That's What Makes It Christmas” in order, with its length, framing and what happens in it.

    A young man walks down a snowy street at night, carrying a Tesco bag and a duffel bag, with Christmas lights decorating the houses.© TescoA woman in a black apron places a roasted turkey on a festive Christmas dinner table, surrounded by family members.© TescoA young white woman and a young Black man sit on a couch in a festive living room, looking off-camera and smiling.© TescoA young couple, a man and a woman, sit on a sofa in a decorated living room, looking towards an unseen person.© TescoTwo small dogs wearing festive outfits run down a carpeted staircase in a decorated home during Christmas.© TescoAn older woman with glasses and a festive sweater sits on a couch, talking and smiling in a decorated living room.© Tesco
    Length: 60 s · Shots: 24 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a family gathering

    Before you present an idea, you need to know who has done it, and how.

    Tesco “That's What Makes It Christmas” is built on a family gathering. Search the library by idea to see every spot that uses it.

    Heaps Normal “Stay Normal”© Heaps NormalLipton “Ditch the Glitch”© LiptonCif “Sobremesa”© CifHallmark “Vegan Christmas”© Hallmark
    Heaps Normal · Lipton · Cif · Hallmark

More commercials by Jeff Low

More from BBH

Award-winning retail commercials

Questions

Who directed the Tesco “That's What Makes It Christmas” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency BBH.

Which agency made Tesco “That's What Makes It Christmas”?

BBH created it for Tesco (2026).

What awards did Tesco “That's What Makes It Christmas” win?

7 awards, including Creative Circle 2026 Gold Film - TV 30secs or under (campaign), Creative Circle 2026 Gold Film Craft - Casting (campaign), Creative Circle 2026 Gold Writing - Film (campaign) and Creative Circle 2026 Gold Writing of Dialogue for Film (campaign).

What is the tagline of Tesco “That's What Makes It Christmas”?

“That's what makes it Christmas.”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukawards.ciclopefestival.comclios.com