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Tesco “Style It Out” 2026

Tesco “Style It Out” (2026) is a Tesco commercial directed by Alex Prager for BBH, produced by Arts & Sciences. It won 2 awards, including Creative Circle 2026 Gold Film - Fashion Commercial Film (campaign).

A woman navigates a mysterious, smoky city night, transforming her style from practical to glamorous, embodying confidence and resilience with Tesco's F&F fashion.

Video: Tesco on YouTube

Shot by shot

  1. A woman in a brown jacket slowly lifts her head and looks up with a serious expression in a dark, smoky interior.© Tesco0:09
  2. A woman with short dark hair and red lipstick, wearing a white fur coat, looks up and smiles in a blurry, dark urban setting at night.© Tesco0:13
  3. A woman in a white fur coat and black skirt walks confidently down a dark, misty city street at night, passing a tarot shop.© Tesco0:14
  4. A woman in a white fur coat walks down a foggy street at night, with other people in the background.© Tesco0:15
  5. A close-up shot shows a hand petting a dog's fur, revealing a muddy paw print on its light-colored coat.© Tesco0:16
  6. A woman with short dark hair and red lipstick, wearing a fur coat, looks up with a neutral expression at night.© Tesco0:17
  7. A woman with short hair and red lipstick, wearing a black leather jacket, looks directly at the camera on a smoky street at night.© Tesco0:22

Stills © Tesco. Made by BBH, Arts & Sciences and Alex Prager.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fashion as a tool for confidence and transformation in a mysterious urban setting.

Tagline: “Whatever You're Dealt, Style It Out”

urban mysteryfashion transformationnighttime adventureempowered womanstylized reality

The cut

Length
30 s
Shots
27
Average shot
1.1 s

What creatives use Tesco “Style It Out” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tesco “Style It Out”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a brown jacket slowly lifts her head and looks up with a serious expression in a dark, smoky interior.© TescoA woman with short dark hair and red lipstick, wearing a white fur coat, looks up and smiles in a blurry, dark urban setting at night.© TescoA woman in a white fur coat and black skirt walks confidently down a dark, misty city street at night, passing a tarot shop.© TescoA woman in a white fur coat walks down a foggy street at night, with other people in the background.© Tesco
    Frames from Tesco “Style It Out”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tesco “Style It Out” in order, with its length, framing and what happens in it.

    A woman in a brown jacket slowly lifts her head and looks up with a serious expression in a dark, smoky interior.© TescoA woman with short dark hair and red lipstick, wearing a white fur coat, looks up and smiles in a blurry, dark urban setting at night.© TescoA woman in a white fur coat and black skirt walks confidently down a dark, misty city street at night, passing a tarot shop.© TescoA woman in a white fur coat walks down a foggy street at night, with other people in the background.© TescoA close-up shot shows a hand petting a dog's fur, revealing a muddy paw print on its light-colored coat.© TescoA woman with short dark hair and red lipstick, wearing a fur coat, looks up with a neutral expression at night.© Tesco
    Length: 30 s · Shots: 27 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a fashion transformation

    Before you present an idea, you need to know who has done it, and how.

    Tesco “Style It Out” is built on a fashion transformation. Search the library by idea to see every spot that uses it.

    Oxfam “75 Years of Fashion”© OxfamReserved/LPP “#CiaoKendall”© Reserved/LPPF&F “Whatever You’re Dealt”© F&FBonprix “Celebrating 40 in Style”© Bonprix
    Oxfam · Reserved/LPP · F&F · Bonprix

More commercials by Alex Prager

  • Wealthfront "Money Works Better Here" (2025) commercial still© WealthfrontWealthfront “Money Works Better Here” 2025Dir. Alex Prager · Arts & Letters Creative Co.
  • F&F "Style It Out - Locked Out" (2025) commercial still© F&FF&F “Style It Out - Locked Out” 2025Dir. Alex Prager · BBH
  • Casamigos "Anything Goes with my Casamigos" (2025) commercial still© CasamigosCasamigos “Anything Goes with my Casamigos” 2025Dir. Alex Prager · Accomplice
  • Booking.com "Somewhere, Anywhere" (2023) commercial still© Booking.comBooking.com “Somewhere, Anywhere” 2023Dir. Alex Prager · Zulu Alpha Kilo
  • TurboTax "Matchmaker" (2022) commercial still© TurboTaxTurboTax “Matchmaker” 2022Dir. Alex Prager · Wieden+Kennedy
  • Vimeo "Revolving Door" (2019) commercial still© VimeoVimeo “Revolving Door” 2019Dir. Alex Prager · FIG

More from BBH

Award-winning retail commercials

Questions

Who directed the Tesco “Style It Out” commercial?

Alex Prager directed it, produced by Arts & Sciences, for the agency BBH.

Which agency made Tesco “Style It Out”?

BBH created it for Tesco (2026).

What awards did Tesco “Style It Out” win?

2 awards, including Creative Circle 2026 Gold Film - Fashion Commercial Film (campaign) and Creative Circle 2026 Gold Film - TV 30secs or under (campaign).

What is the tagline of Tesco “Style It Out”?

“Whatever You're Dealt, Style It Out”

Sources for the credits and awards

creativecircle.co.ukcreativecircle.co.uk