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Weetabix “Wolf” 2023

Weetabix “Wolf” (2023) is a Weetabix commercial directed by Golden Wolf for BBH, produced by Stink. It won 2 awards, including Creative Circle 2023 Gold ANIMATION - Best Digital 2D Animation (single) and shots Awards EMEA 2022 Gold — Animation (2D).

The Big Bad Wolf tries to huff and puff and blow down the three little pigs' houses, but he's no match for their Weetabix-fueled strength.

Video: WeetabixFoodCo on YouTube

Shot by shot

  1. A cartoon wolf in a yellow striped shirt and red pants walks past the camera, looking at three cartoon pigs in their houses on rolling hills.© Weetabix0:00
  2. Three cartoon pigs, each in a different house, are seen through their open doors, looking out with worried expressions as the doors close.© Weetabix0:04
  3. A cartoon wolf, wearing a striped shirt and carrying a blue bag, walks along a path in a green, hilly landscape under a blue sky.© Weetabix0:07
  4. A cartoon pig in a blue shirt and black pants opens the door of a thatched cottage, then the house collapses on her.© Weetabix0:08
  5. A cartoon pig character, dressed in a white shirt and black pants, runs away with a small pink pig in a stylized animated outdoor setting.© Weetabix0:10
  6. Two cartoon pigs, one in a suit and one in a shirt and skirt, are startled by a wolf in a cabin.© Weetabix0:11
  7. Two animated pigs, one in a black suit and hat, the other in a white shirt, run away from a crumbling fence towards a house on a hill.© Weetabix0:13
  8. Three animated pig characters, two males and one female, are gathered in the entryway of a house, looking surprised and angry.© Weetabix0:14
  9. Three cartoon pigs look out a window at a cartoon wolf walking by a house in a field.© Weetabix0:16
  10. A cartoon wolf with brown fur and a yellow and white striped shirt looks surprised, then a blue overall strap covers his face.© Weetabix0:18
  11. A cartoon wolf's foot is shown next to a box of Weetabix cereal on a grassy hill under a blue sky.© Weetabix0:19
  12. The three little pigs look out a window in fear as the Big Bad Wolf, wearing a bib, relaxes on a hill, eating a bowl of cereal.© Weetabix0:21

Stills © Weetabix. Made by BBH, Stink and Golden Wolf.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Classic fairy tale characters, modern twist, product as strength source.

Tagline: “Have you had your Weetabix?”

fairy tale retellingunderdog triumphsvillain's comeuppanceproduct as superpowercartoon violencemeta-narrative

The cut

Length
30 s
Shots
13
Average shot
2.3 s
Format
animation 2d

What creatives use Weetabix “Wolf” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Weetabix “Wolf”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A cartoon wolf in a yellow striped shirt and red pants walks past the camera, looking at three cartoon pigs in their houses on rolling hills.© WeetabixThree cartoon pigs, each in a different house, are seen through their open doors, looking out with worried expressions as the doors close.© WeetabixA cartoon wolf, wearing a striped shirt and carrying a blue bag, walks along a path in a green, hilly landscape under a blue sky.© WeetabixA cartoon pig in a blue shirt and black pants opens the door of a thatched cottage, then the house collapses on her.© Weetabix
    Frames from Weetabix “Wolf”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Weetabix “Wolf” in order, with its length, framing and what happens in it.

    A cartoon wolf in a yellow striped shirt and red pants walks past the camera, looking at three cartoon pigs in their houses on rolling hills.© WeetabixThree cartoon pigs, each in a different house, are seen through their open doors, looking out with worried expressions as the doors close.© WeetabixA cartoon wolf, wearing a striped shirt and carrying a blue bag, walks along a path in a green, hilly landscape under a blue sky.© WeetabixA cartoon pig in a blue shirt and black pants opens the door of a thatched cottage, then the house collapses on her.© WeetabixA cartoon pig character, dressed in a white shirt and black pants, runs away with a small pink pig in a stylized animated outdoor setting.© WeetabixTwo cartoon pigs, one in a suit and one in a shirt and skirt, are startled by a wolf in a cabin.© Weetabix
    Length: 30 s · Shots: 13 · Average shot: 2.3 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a fairy tale retelling

    Before you present an idea, you need to know who has done it, and how.

    Weetabix “Wolf” is built on a fairy tale retelling. Search the library by idea to see every spot that uses it.

    Velocity “Vauxhall - Jack & the Beanstalk”© VelocityVauxhall “Jack & the Beanstalk”© VauxhallJ.M. Smucker “Dunkin”© J.M. SmuckerBayer “Princesses on Periods - Sleeping Beauty”© Bayer
    Velocity · Vauxhall · J.M. Smucker · Bayer

More commercials by Golden Wolf

More from BBH

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Weetabix “Wolf” commercial?

Golden Wolf directed it, produced by Stink, for the agency BBH.

Which agency made Weetabix “Wolf”?

BBH created it for Weetabix (2023).

What awards did Weetabix “Wolf” win?

2 awards, including Creative Circle 2023 Gold ANIMATION - Best Digital 2D Animation (single) and shots Awards EMEA 2022 Gold — Animation (2D).

What is the tagline of Weetabix “Wolf”?

“Have you had your Weetabix?”

Sources for the credits and awards

web.archive.orgshots