framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Ribena “Moment of Reflection” 2023

Ribena “Moment of Reflection” (2023) is a Ribena commercial directed by Thomas Ormonde for BBH. It won one award: British Arrows 2023 Gold — Food & Non-Alcoholic Drinks.

A young woman experiences a series of frustrating mishaps throughout her day, finding solace and a change of perspective after drinking Ribena.

Video: Thomas Ormonde on Vimeo

Shot by shot

  1. A young woman in a green jacket and jeans walks through a parking lot towards a red car, with a brick building in the background.© Ribena0:00
  2. A young woman with long blonde hair looks up with a surprised expression, scratching her head, against a blurred background of green trees and blue sky.© Ribena0:01
  3. A young boy with dark skin and a plaid shirt looks out of a car window, his reflection visible in the glass, as a woman with long blonde hair stands outside the car.© Ribena0:03
  4. A young woman with long blonde hair and a backpack gets out of a red car in a parking lot in front of a brick building.© Ribena0:07
  5. A young woman with long blonde hair and a pink tote bag uses an ATM on a city street during the day.© Ribena0:08
  6. A young woman with long blonde hair, wearing a green jacket, looks confused while holding a small blue object on a street with shops in the background.© Ribena0:13
  7. A young woman with long blonde hair, wearing a green jacket and jeans, sits down on a park bench, looking tired.© Ribena0:14
  8. A young woman with long red hair, wearing a green jacket and orange top, sits outdoors and touches her hair, with green leaves in the background.© Ribena0:16
  9. A young woman with long red hair, wearing a green jacket and orange top, looks down with a concerned expression in an outdoor setting with green trees in the background.© Ribena0:19
  10. A person in a green jacket and blue jeans reaches into a pink suede bag to pull out a Ribena bottle, outdoors.© Ribena0:20
  11. A young woman with long red hair, wearing a green jacket and orange top, holds up a bottle of Ribena and smiles at the camera, outdoors under green trees.© Ribena0:23
  12. A man's face is reflected in a puddle on the ground, smiling, as a woman's blurry shoulder is in the foreground.© Ribena0:24

Stills © Ribena. Made by BBH and Thomas Ormonde.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Reflections of past selves offer encouragement to overcome present-day frustrations.

Tagline: “Chin up”

bad day montagereflection as a portalinner monologue externalizedproduct as a mood enhancerunexpected encouragement

The cut

Length
30 s
Shots
17
Average shot
1.8 s

What creatives use Ribena “Moment of Reflection” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ribena “Moment of Reflection”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a green jacket and jeans walks through a parking lot towards a red car, with a brick building in the background.© RibenaA young woman with long blonde hair looks up with a surprised expression, scratching her head, against a blurred background of green trees and blue sky.© RibenaA young boy with dark skin and a plaid shirt looks out of a car window, his reflection visible in the glass, as a woman with long blonde hair stands outside the car.© RibenaA young woman with long blonde hair and a backpack gets out of a red car in a parking lot in front of a brick building.© Ribena
    Frames from Ribena “Moment of Reflection”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ribena “Moment of Reflection” in order, with its length, framing and what happens in it.

    A young woman in a green jacket and jeans walks through a parking lot towards a red car, with a brick building in the background.© RibenaA young woman with long blonde hair looks up with a surprised expression, scratching her head, against a blurred background of green trees and blue sky.© RibenaA young boy with dark skin and a plaid shirt looks out of a car window, his reflection visible in the glass, as a woman with long blonde hair stands outside the car.© RibenaA young woman with long blonde hair and a backpack gets out of a red car in a parking lot in front of a brick building.© RibenaA young woman with long blonde hair and a pink tote bag uses an ATM on a city street during the day.© RibenaA young woman with long blonde hair, wearing a green jacket, looks confused while holding a small blue object on a street with shops in the background.© Ribena
    Length: 30 s · Shots: 17 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a inner monologue externalized

    Before you present an idea, you need to know who has done it, and how.

    Ribena “Moment of Reflection” is built on a inner monologue externalized. Search the library by idea to see every spot that uses it.

    Think! “Moment of Doubt”© Think!Rakhi & Peppe “Clip 1”© Rakhi & PeppeReese’s “Puffs - Prom Dress”© Reese’sLingo “Launch”© Lingo
    Think! · Rakhi & Peppe · Reese’s · Lingo

More commercials by Thomas Ormonde

  • Audible "Laugh Through It" (2024) commercial still© AudibleAudible “Laugh Through It” 2024Dir. Thomas Ormonde · Fold7British Arrows Gold 2024
  • Nike "Reputational Damage Specialists" (2026) commercial still© NikeNike “Reputational Damage Specialists” 2026Dir. Thomas Ormonde · Wieden+KennedyBritish Arrows Bronze 2026
  • Pringles "Pringlelina" (2026) commercial still© PringlesPringles “Pringlelina” 2026Dir. Thomas Ormonde
  • BetMGM "Mullet" (2026) commercial still© BetMGMBetMGM “Mullet” 2026Dir. Thomas Ormonde · cape_agency
  • Domino’s "CHICK 'N' DIP Katsu Curry and Buffalo Dip" (2026) commercial still© Domino’sDomino’s “CHICK 'N' DIP Katsu Curry and Buffalo Dip” 2026Dir. Thomas Ormonde · VCCP
  • FCA "Seal The Deal" (2026) commercial still© FCAFCA “Seal The Deal” 2026Dir. Thomas Ormonde · M&C Saatchi

More from BBH

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Ribena “Moment of Reflection” commercial?

Thomas Ormonde directed it, for the agency BBH.

Which agency made Ribena “Moment of Reflection”?

BBH created it for Ribena (2023).

What awards did Ribena “Moment of Reflection” win?

1 awards, including British Arrows 2023 Gold — Food & Non-Alcoholic Drinks.

What is the tagline of Ribena “Moment of Reflection”?

“Chin up”

Sources for the credits and awards

britisharrows.com