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Audible “Laugh Through It” 2024

Audible “Laugh Through It” (2024) is an Audible commercial directed by Thomas Ormonde for Fold7, produced by Mindseye. It won 5 awards, including British Arrows 2024 Best up to 30 Second Commercial Gold and Epica 2023 Silver Humour.

A woman experiences a series of unfortunate events with her broken-down car, but finds humor and resilience through comedy on Audible.

Video: Fold7 - Creative Advertising Agency London on YouTube

Shot by shot

  1. A woman in a yellow jacket stands next to her broken-down car on the side of a winding road, as smoke rises from the engine.© Audible0:00
  2. A woman in a yellow shirt and jeans stands next to her broken-down car on the side of a road, looking frustrated as smoke rises from the engine.© Audible0:02
  3. A woman stands next to her broken-down car on a rural road, looking frustrated as she tries to clean her hands with a small cloth.© Audible0:05
  4. A small, dark puddle of muddy water with some trash and green grass around it, as a small object splashes into it.© Audible0:06
  5. A woman in a yellow shirt and blue jeans is on her hands and knees, looking distressed, next to a broken-down car on a dirt road.© Audible0:08
  6. A woman with dark hair and a light green shirt looks at her arm, which is covered in black mud and debris, in a grassy outdoor area.© Audible0:10
  7. A woman stands next to her broken-down car with smoke coming from the engine, looking frustrated on a rural road.© Audible0:13
  8. A tow truck driver and a woman stand next to a broken-down car being loaded onto a tow truck on a rural road.© Audible0:15
  9. A male tow truck driver in an orange jacket holds a device, looking at a woman whose back is to the camera, next to a broken-down car on a dirt road.© Audible0:18
  10. A woman with dark hair and a dirty hand smiles and puts an earbud in her ear while standing in a grassy field.© Audible0:19
  11. A tow truck driver and a woman stand next to a broken-down car on a tow truck, on a rural road as lightning strikes.© Audible0:24
  12. A tow truck driver and a woman watch as a car on a tow truck bursts into flames on a rural road at dusk.© Audible0:25

Stills © Audible. Made by Fold7, Mindseye and Thomas Ormonde.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Life's mishaps are funnier with Audible comedy.

Tagline: “Whatever life throws at you, laugh through it with comedy on Audible.”

bad day gets worsefinding humor in adversityproduct as a coping mechanismescalating misfortunesunexpected twist

The cut

Length
30 s
Shots
18
Average shot
1.7 s

What creatives use Audible “Laugh Through It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audible “Laugh Through It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a yellow jacket stands next to her broken-down car on the side of a winding road, as smoke rises from the engine.© AudibleA woman in a yellow shirt and jeans stands next to her broken-down car on the side of a road, looking frustrated as smoke rises from the engine.© AudibleA woman stands next to her broken-down car on a rural road, looking frustrated as she tries to clean her hands with a small cloth.© AudibleA small, dark puddle of muddy water with some trash and green grass around it, as a small object splashes into it.© Audible
    Frames from Audible “Laugh Through It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audible “Laugh Through It” in order, with its length, framing and what happens in it.

    A woman in a yellow jacket stands next to her broken-down car on the side of a winding road, as smoke rises from the engine.© AudibleA woman in a yellow shirt and jeans stands next to her broken-down car on the side of a road, looking frustrated as smoke rises from the engine.© AudibleA woman stands next to her broken-down car on a rural road, looking frustrated as she tries to clean her hands with a small cloth.© AudibleA small, dark puddle of muddy water with some trash and green grass around it, as a small object splashes into it.© AudibleA woman in a yellow shirt and blue jeans is on her hands and knees, looking distressed, next to a broken-down car on a dirt road.© AudibleA woman with dark hair and a light green shirt looks at her arm, which is covered in black mud and debris, in a grassy outdoor area.© Audible
    Length: 30 s · Shots: 18 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Audible “Laugh Through It” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by Thomas Ormonde

  • Ribena "Moment of Reflection" (2023) commercial still© RibenaRibena “Moment of Reflection” 2023Dir. Thomas Ormonde · BBHBritish Arrows Gold 2023
  • Nike "Reputational Damage Specialists" (2026) commercial still© NikeNike “Reputational Damage Specialists” 2026Dir. Thomas Ormonde · Wieden+KennedyBritish Arrows Bronze 2026
  • Pringles "Pringlelina" (2026) commercial still© PringlesPringles “Pringlelina” 2026Dir. Thomas Ormonde
  • BetMGM "Mullet" (2026) commercial still© BetMGMBetMGM “Mullet” 2026Dir. Thomas Ormonde · cape_agency
  • Domino’s "CHICK 'N' DIP Katsu Curry and Buffalo Dip" (2026) commercial still© Domino’sDomino’s “CHICK 'N' DIP Katsu Curry and Buffalo Dip” 2026Dir. Thomas Ormonde · VCCP
  • FCA "Seal The Deal" (2026) commercial still© FCAFCA “Seal The Deal” 2026Dir. Thomas Ormonde · M&C Saatchi

More from Fold7

Award-winning media & entertainment commercials

Questions

Who directed the Audible “Laugh Through It” commercial?

Thomas Ormonde directed it, produced by Mindseye, for the agency Fold7.

Which agency made Audible “Laugh Through It”?

Fold7 created it for Audible (2024).

What awards did Audible “Laugh Through It” win?

5 awards, including British Arrows 2024 Best up to 30 Second Commercial Gold, British Arrows 2024 Gold — Best Up To 30 Second Commercial, Epica 2023 Silver Humour and British Arrows 2024 Silver — Entertainment & Sport Promotions.

What is the tagline of Audible “Laugh Through It”?

“Whatever life throws at you, laugh through it with comedy on Audible.”

Sources for the credits and awards

britisharrows.comwinners.epica-awards.comwinners.epica-awards.com