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Capital One UK “No Nasty Surprises” 2025

Capital One UK “No Nasty Surprises” (2025) is a Capital One UK commercial directed by Ninian Doff for Fold7, produced by Creators Inc x Reset. It won one award: British Arrows 2025 Bronze — Financial & Corporate Services.

A man's life takes an unexpected turn when he adopts what he thinks is a puppy, only to discover it's a mischievous badger, highlighting the importance of checking before committing.

Video: Fold7 - Creative Advertising Agency London on YouTube

Shot by shot

  1. A close-up shot of a bulletin board with various flyers, including one advertising puppies for sale, seen through a window.© Capital One UK0:00
  2. A disheveled older man with a white beard and wild hair stands outside a house, holding a blanket and winking, as seen through a window.© Capital One UK0:03
  3. A man holds a small, dark-furred animal wrapped in a pink towel, gently stroking its head outdoors in daylight.© Capital One UK0:06
  4. A badger digs a hole in a grassy backyard, surrounded by overturned dirt and a tennis ball bounces in the background.© Capital One UK0:12
  5. Three framed photos on a wooden table, with a lamp on the right, show a man with a badger, a couple, and another couple, as the man in the middle photo changes clothes.© Capital One UK0:16
  6. A badger stands on its hind legs, splashing water and making a mess in a bathroom sink, with toilet paper strewn around.© Capital One UK0:21
  7. A man sits on a sofa next to a badger eating crisps from a bowl, making a mess in a messy living room.© Capital One UK0:26
  8. A young woman with curly hair in a light green top looks at her phone and smiles, in a kitchen with wooden shelves.© Capital One UK0:30
  9. A CGI badger with dark and white stripes on its face looks directly at the camera in a dimly lit, warm-toned interior setting.© Capital One UK0:41
  10. A man with a beard looks down at a yellow paper, his face showing a mix of sadness and concern in a dimly lit interior.© Capital One UK0:46
  11. A person's hands hold a pink envelope, revealing a Capital One credit card and a card with "IT'S HERE!" written on it, next to a window.© Capital One UK0:49
  12. A man in a white shirt and dark trousers is surprised by a badger jumping out of a black car in a suburban street.© Capital One UK0:51

Stills © Capital One UK. Made by Fold7, Creators Inc x Reset and Ninian Doff.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's life is comically disrupted by a badger he thought was a puppy.

Tagline: “That's one good thing. Capital One.”

mistaken identityanimal mischiefslice of life comedyunexpected petnarrative voice-overvisual gag

The cut

Length
60 s
Shots
41
Average shot
1.5 s

What creatives use Capital One UK “No Nasty Surprises” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Capital One UK “No Nasty Surprises”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a bulletin board with various flyers, including one advertising puppies for sale, seen through a window.© Capital One UKA disheveled older man with a white beard and wild hair stands outside a house, holding a blanket and winking, as seen through a window.© Capital One UKA man holds a small, dark-furred animal wrapped in a pink towel, gently stroking its head outdoors in daylight.© Capital One UKA badger digs a hole in a grassy backyard, surrounded by overturned dirt and a tennis ball bounces in the background.© Capital One UK
    Frames from Capital One UK “No Nasty Surprises”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Capital One UK “No Nasty Surprises” in order, with its length, framing and what happens in it.

    A close-up shot of a bulletin board with various flyers, including one advertising puppies for sale, seen through a window.© Capital One UKA disheveled older man with a white beard and wild hair stands outside a house, holding a blanket and winking, as seen through a window.© Capital One UKA man holds a small, dark-furred animal wrapped in a pink towel, gently stroking its head outdoors in daylight.© Capital One UKA badger digs a hole in a grassy backyard, surrounded by overturned dirt and a tennis ball bounces in the background.© Capital One UKThree framed photos on a wooden table, with a lamp on the right, show a man with a badger, a couple, and another couple, as the man in the middle photo changes clothes.© Capital One UKA badger stands on its hind legs, splashing water and making a mess in a bathroom sink, with toilet paper strewn around.© Capital One UK
    Length: 60 s · Shots: 41 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a mistaken identity

    Before you present an idea, you need to know who has done it, and how.

    Capital One UK “No Nasty Surprises” is built on a mistaken identity. Search the library by idea to see every spot that uses it.

    State Farm “Batman vs. Bateman”© State FarmTinder “Brand”© TinderMars “Fantasy Night”© MarsSpecsavers “Should've gone to Specsavers”© Specsavers
    State Farm · Tinder · Mars · Specsavers

More commercials by Ninian Doff

More from Fold7

  • Carlsberg "Carlsberg Curiosity" (2025) commercial still© CarlsbergCarlsberg “Carlsberg Curiosity” 2025Dir. Sam Pilling · Fold7Creative Circle Gold 2025
  • Audible "Soaking Detective" (2025) commercial still© AudibleAudible “Soaking Detective” 2025Dir. Antoine Bardou-Jacquet · Fold7shots Awards Gold 2024
  • National "Literacy Trust - Go All In" (2026) commercial still© NationalNational “Literacy Trust - Go All In” 2026Dir. Ewan Jones Morris · Fold7
  • Kronenbourg 1664 "1664 - Unquestionably Good Taste" (2026) commercial still© Kronenbourg 1664Kronenbourg 1664 “1664 - Unquestionably Good Taste” 2026Dir. Brady Corbet · Fold7
  • Carlsberg Britvic "1664 Bière - The Masterpiece" (2025) commercial still© Carlsberg BritvicCarlsberg Britvic “1664 Bière - The Masterpiece” 2025Dir. C Prinz · Fold7
  • PZ Cussons "Original Source - Nature Hits Different" (2025) commercial still© PZ CussonsPZ Cussons “Original Source - Nature Hits Different” 2025Dir. Chris Boyle · Fold7

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Capital One UK “No Nasty Surprises” commercial?

Ninian Doff directed it, produced by Creators Inc x Reset, for the agency Fold7.

Which agency made Capital One UK “No Nasty Surprises”?

Fold7 created it for Capital One UK (2025).

What awards did Capital One UK “No Nasty Surprises” win?

1 awards, including British Arrows 2025 Bronze — Financial & Corporate Services.

What is the tagline of Capital One UK “No Nasty Surprises”?

“That's one good thing. Capital One.”

Sources for the credits and awards

britisharrows.com