framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Trainline “Better Days” 2023

Trainline “Better Days” (2023) is a Trainline commercial directed by Golden Wolf for Mother, produced by Stink. It won one award: Creative Circle 2023 Bronze FILM CRAFT - Best use of Original Music (single).

A man's journey by train transforms the world around him into a vibrant, fantastical landscape, highlighting the positive impact of sustainable travel.

Video: Mother on Vimeo

Shot by shot

  1. A light brown monkey sleeps on a tree branch, overlooking a lush green jungle with a winding river and a bright sunset in the background.© Trainline0:00
  2. A pink flower bud in a white pot blooms into a full flower in a dimly lit living room with sunlight streaming in.© Trainline0:15
  3. A man in a pink shirt walks towards a bright light, surrounded by silhouetted figures, then looks up at a large building with a clock.© Trainline0:23
  4. A man with a beard and a pink shirt looks out a window at a woman in a blue dress, as a small pink flower floats by.© Trainline0:34
  5. A man with a beard, wearing a pink jacket and grey pants, sits on a train seat, then stands up, in a bright, stylized animated scene.© Trainline0:52
  6. A butterfly wing transforms into a train on tracks, speeding away from a station into a vast, mountainous landscape under a stormy sky.© Trainline1:10
  7. A young man stands on a rocky outcrop, looking at a zebra, a horse, an elephant, and a giraffe walking past him in a stylized desert landscape at sunset.© Trainline1:34
  8. An animated man with a beard and pink jacket looks up as a glowing light ribbon swirls around him in a starry night sky.© Trainline2:04
  9. A stylized animated train travels along a track next to a body of water, with a town on a hillside and a cloud shaped like a woman's face in the sky.© Trainline2:31
  10. A man in a pink jacket and black pants sits on top of a white and orange train as it moves through a stylized city with tall buildings and blue skies.© Trainline2:45
  11. A line of animated ants carries green leaves across a branch, moving from left to right in a natural, outdoor setting.© Trainline3:04
  12. An animated man with a beard and a pink jacket looks up at the sky with a happy expression, against a purple and orange sunset.© Trainline3:23

Stills © Trainline. Made by Mother, Stink and Golden Wolf.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Train travel creates a better, more magical world for everyone.

Tagline: “Train journeys are 70% less polluting than travelling by car.”

magical realismjourney of discoveryenvironmental transformationanthropomorphic animalsdreamlike sequenceshero's journey

The cut

Length
223 s
Shots
105
Average shot
2.1 s
Format
animation 2d

What creatives use Trainline “Better Days” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Trainline “Better Days”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A light brown monkey sleeps on a tree branch, overlooking a lush green jungle with a winding river and a bright sunset in the background.© TrainlineA pink flower bud in a white pot blooms into a full flower in a dimly lit living room with sunlight streaming in.© TrainlineA man in a pink shirt walks towards a bright light, surrounded by silhouetted figures, then looks up at a large building with a clock.© TrainlineA man with a beard and a pink shirt looks out a window at a woman in a blue dress, as a small pink flower floats by.© Trainline
    Frames from Trainline “Better Days”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Trainline “Better Days” in order, with its length, framing and what happens in it.

    A light brown monkey sleeps on a tree branch, overlooking a lush green jungle with a winding river and a bright sunset in the background.© TrainlineA pink flower bud in a white pot blooms into a full flower in a dimly lit living room with sunlight streaming in.© TrainlineA man in a pink shirt walks towards a bright light, surrounded by silhouetted figures, then looks up at a large building with a clock.© TrainlineA man with a beard and a pink shirt looks out a window at a woman in a blue dress, as a small pink flower floats by.© TrainlineA man with a beard, wearing a pink jacket and grey pants, sits on a train seat, then stands up, in a bright, stylized animated scene.© TrainlineA butterfly wing transforms into a train on tracks, speeding away from a station into a vast, mountainous landscape under a stormy sky.© Trainline
    Length: 223 s · Shots: 105 · Average shot: 2.1 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Trainline “Better Days” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Golden Wolf

  • Weetabix "Wolf" (2023) commercial still© WeetabixWeetabix “Wolf” 2023Dir. Golden Wolf · BBHCreative Circle Gold 2023
  • Crown Royal Apple Whiskey "Crown Royal Apple" (2020) commercial still© Crown Royal Apple WhiskeyCrown Royal Apple Whiskey “Crown Royal Apple” 2020Dir. Golden Wolf · AnomalyAICP Awards Winner 2020
  • KFC "Good Luck" (2020) commercial still© KFCKFC “Good Luck” 2020Dir. Golden Wolf · MotherCreative Circle Silver 2020
  • Adidas "SolarBoost 3 - Change Gears" (2022) commercial still© AdidasAdidas “SolarBoost 3 - Change Gears” 2022Dir. Golden Wolf · Brand Articulations
  • Western Union "Vapour Trails" (2019) commercial still© Western UnionWestern Union “Vapour Trails” 2019Dir. Golden Wolf · BBH

More from Mother

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Trainline “Better Days” commercial?

Golden Wolf directed it, produced by Stink, for the agency Mother.

Which agency made Trainline “Better Days”?

Mother created it for Trainline (2023).

What awards did Trainline “Better Days” win?

1 awards, including Creative Circle 2023 Bronze FILM CRAFT - Best use of Original Music (single).

What is the tagline of Trainline “Better Days”?

“Train journeys are 70% less polluting than travelling by car.”

Sources for the credits and awards

web.archive.org