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DiDi “Yes, I DiDi” 2026

DiDi “Yes, I DiDi” (2026) is a DiDi commercial directed by Jim Hosking for Sunday Gravy, produced by Hooves. It won 2 awards, including shots Awards Asia Pacific 2026 Gold — Editing (Above three minutes) and Creative Circle 2026 Bronze Film Craft - Direction (single).

Three friends embark on a wild, surreal night out, encountering bizarre characters and situations, all made possible by their DiDi ride.

Video: DiDi Australia & New Zealand on YouTube

Shot by shot

  1. Three friends, a woman, a man, and another man, walk down a city street at night, talking and gesturing.© DiDi0:00
  2. A person with long blonde hair and an orange vest plays a golden flute in a smoky, dimly lit environment.© DiDi0:37
  3. Four diverse friends, two men and two women, sing karaoke with passion and enthusiasm in a dimly lit, neon-blue karaoke bar.© DiDi0:46
  4. Two identical women in retro uniforms prepare hot dogs in a busy, brightly lit kitchen, one adding cheese and the other holding a wrapped hot dog.© DiDi1:13
  5. Two women in matching retro outfits and flame-patterned helmets walk away from the camera, then turn and wave in an industrial area at night.© DiDi1:23
  6. A small person with a blonde wig and orange outfit dances on a bar counter, while a bartender shakes a drink in a lively bar.© DiDi1:41
  7. A man with a pompadour and gold teeth, wearing a suit, sits on a stool holding a briefcase and smiling, in a tiled room.© DiDi1:58
  8. A diverse group of people, some in costume, look down at the camera with varied expressions in a dimly lit interior.© DiDi2:12
  9. A young woman with red hair and a red jacket looks around nervously in a convenience store.© DiDi2:22
  10. A man with a small head and long blonde hair, wearing a studded vest, holds a bag of potato chips with his face on it, in a grocery store aisle.© DiDi2:30
  11. A man with long dark hair and a pink robe holds a pizza box with a steaming pizza and a fried egg on top, in a dimly lit room.© DiDi2:44
  12. A person in camouflage pants and a blue jacket closes the door of a red car with a DiDi logo on the side at night.© DiDi2:58

Stills © DiDi. Made by Sunday Gravy, Hooves and Jim Hosking.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A surreal, dreamlike journey through a night out, enabled by DiDi.

Tagline: “Yes, I DiDi”

surrealismmagical realismnight out adventureunexpected encounterstransformationmusical interlude

The cut

Length
203 s
Shots
78
Average shot
2.6 s

What creatives use DiDi “Yes, I DiDi” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of DiDi “Yes, I DiDi”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three friends, a woman, a man, and another man, walk down a city street at night, talking and gesturing.© DiDiA person with long blonde hair and an orange vest plays a golden flute in a smoky, dimly lit environment.© DiDiFour diverse friends, two men and two women, sing karaoke with passion and enthusiasm in a dimly lit, neon-blue karaoke bar.© DiDiTwo identical women in retro uniforms prepare hot dogs in a busy, brightly lit kitchen, one adding cheese and the other holding a wrapped hot dog.© DiDi
    Frames from DiDi “Yes, I DiDi”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of DiDi “Yes, I DiDi” in order, with its length, framing and what happens in it.

    Three friends, a woman, a man, and another man, walk down a city street at night, talking and gesturing.© DiDiA person with long blonde hair and an orange vest plays a golden flute in a smoky, dimly lit environment.© DiDiFour diverse friends, two men and two women, sing karaoke with passion and enthusiasm in a dimly lit, neon-blue karaoke bar.© DiDiTwo identical women in retro uniforms prepare hot dogs in a busy, brightly lit kitchen, one adding cheese and the other holding a wrapped hot dog.© DiDiTwo women in matching retro outfits and flame-patterned helmets walk away from the camera, then turn and wave in an industrial area at night.© DiDiA small person with a blonde wig and orange outfit dances on a bar counter, while a bartender shakes a drink in a lively bar.© DiDi
    Length: 203 s · Shots: 78 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    DiDi “Yes, I DiDi” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiSquarespace “Squarespace Super Bowl LX”© SquarespaceMorrisons “Fish”© Morrisons
    Hornbach · Tubi · Squarespace · Morrisons

More commercials by Jim Hosking

  • Skittles "Deliver the Rainbow" (2026) commercial still© SkittlesSkittles “Deliver the Rainbow” 2026Dir. Jim Hosking · TBWA\Chicago
  • DiDi "I DiDi 15" (2025) commercial still© DiDiDiDi “I DiDi 15” 2025Dir. Jim Hosking · Sunday Gravy
  • Superloop "p@5$w0rD1" (2025) commercial still© SuperloopSuperloop “p@5$w0rD1” 2025Dir. Jim Hosking · Leo
  • Tic Tac "Hairdresser" (2016) commercial still© Tic TacTic Tac “Hairdresser” 2016Dir. Jim Hosking

More from Sunday Gravy

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026
  • Away "Travel Changed Me" (2026) commercial still© AwayAway “Travel Changed Me” 2026Dir. FKA Twigs · American HaikuBritish Arrows Gold 2026

Questions

Who directed the DiDi “Yes, I DiDi” commercial?

Jim Hosking directed it, produced by Hooves, for the agency Sunday Gravy.

Which agency made DiDi “Yes, I DiDi”?

Sunday Gravy created it for DiDi (2026).

What awards did DiDi “Yes, I DiDi” win?

2 awards, including shots Awards Asia Pacific 2026 Gold — Editing (Above three minutes) and Creative Circle 2026 Bronze Film Craft - Direction (single).

What is the tagline of DiDi “Yes, I DiDi”?

“Yes, I DiDi”

Sources for the credits and awards

creativecircle.co.ukshots