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Sapporo “So, Pour A Sapporo” 2025

Sapporo “So, Pour A Sapporo” (2025) is a Sapporo commercial directed by Dylan Duclos for Sunday Gravy, produced by Collider. It won one award: shots Awards Asia Pacific 2025 Gold — Editing (Up to and including 60-seconds).

Experience the vibrant energy of Tokyo, from its bustling streets to its serene moments, culminating in a shared Sapporo beer.

Video: Sunday Gravy on Vimeo

Shot by shot

  1. An extreme wide shot of a city skyline with tall buildings under a blue-grey sky, with Japanese and English text appearing on screen.© Sapporo0:03
  2. A blurred crowd of people, many wearing face masks, moves through a busy public space in an extreme wide shot.© Sapporo0:12
  3. A man with dark hair and a black jacket looks out a window at a city skyline during the day.© Sapporo0:16
  4. A young man with dark hair in a black shirt stands on a subway platform, looking forward as a train speeds past him.© Sapporo0:20
  5. A traffic controller in a light blue uniform, white hat, and a neon yellow vest directs pedestrians in a busy city street during the day.© Sapporo0:24
  6. A crowd of diverse people walk on a city street, some looking at phones, with a blurred foreground element.© Sapporo0:28
  7. A crowd of people, mostly young adults, walk across a busy street in a city during the day.© Sapporo0:31
  8. Four older men play a game of Go around a wooden table in a brightly lit room, with Sapporo cans visible.© Sapporo0:32
  9. An overhead shot shows a crowd of people crossing a busy street at a crosswalk, their movements blurred by motion.© Sapporo0:34
  10. A person with long dark hair walks away from the camera down a brightly lit tunnel with orange and white striped walls.© Sapporo0:38
  11. A blurry shot of a subway train with passengers inside, speeding past a platform at night in a city.© Sapporo0:43
  12. An abstract shot of blurred red and white light trails against a dark blue background, resembling car lights at night.© Sapporo0:46

Stills © Sapporo. Made by Sunday Gravy, Collider and Dylan Duclos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Tokyo's dynamic rhythm leads to a moment of connection over Sapporo.

Tagline: “So, pour a SAPPORO”

urban explorationfast-paced city lifemoments of calmcultural immersionjourney to reward

The cut

Length
60 s
Shots
45
Average shot
1.3 s

What creatives use Sapporo “So, Pour A Sapporo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sapporo “So, Pour A Sapporo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An extreme wide shot of a city skyline with tall buildings under a blue-grey sky, with Japanese and English text appearing on screen.© SapporoA blurred crowd of people, many wearing face masks, moves through a busy public space in an extreme wide shot.© SapporoA man with dark hair and a black jacket looks out a window at a city skyline during the day.© SapporoA young man with dark hair in a black shirt stands on a subway platform, looking forward as a train speeds past him.© Sapporo
    Frames from Sapporo “So, Pour A Sapporo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sapporo “So, Pour A Sapporo” in order, with its length, framing and what happens in it.

    An extreme wide shot of a city skyline with tall buildings under a blue-grey sky, with Japanese and English text appearing on screen.© SapporoA blurred crowd of people, many wearing face masks, moves through a busy public space in an extreme wide shot.© SapporoA man with dark hair and a black jacket looks out a window at a city skyline during the day.© SapporoA young man with dark hair in a black shirt stands on a subway platform, looking forward as a train speeds past him.© SapporoA traffic controller in a light blue uniform, white hat, and a neon yellow vest directs pedestrians in a busy city street during the day.© SapporoA crowd of diverse people walk on a city street, some looking at phones, with a blurred foreground element.© Sapporo
    Length: 60 s · Shots: 45 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a urban exploration

    Before you present an idea, you need to know who has done it, and how.

    Sapporo “So, Pour A Sapporo” is built on a urban exploration. Search the library by idea to see every spot that uses it.

    EA Skate “Drop In”© EA SkateCHANEL “Métiers d’art 2026 collection Matthieu Blazy”© CHANELBugaboo “Designed For The Future”© BugabooG-Star Raw “Hardcore Denim”© G-Star Raw
    EA Skate · CHANEL · Bugaboo · G-Star Raw

More commercials by Dylan Duclos

  • COMMSEC "Seagulls" (2026) commercial still© COMMSECCOMMSEC “Seagulls” 2026Dir. Dylan Duclos · M&C Saatchi
  • Nine "The Australian Financial Review - It's Not For Everyone" (2026) commercial still© NineNine “The Australian Financial Review - It's Not For Everyone” 2026Dir. Dylan Duclos · HOWATSON+COMPANY
  • IG Australia "IG Markets - This is New Money" (2026) commercial still© IG AustraliaIG Australia “IG Markets - This is New Money” 2026Dir. Dylan Duclos · Princess
  • Chery Motors Australia "You Can’t Undrive It - Massage Seats" (2026) commercial still© Chery Motors AustraliaChery Motors Australia “You Can’t Undrive It - Massage Seats” 2026Dir. Dylan Duclos · Dentsu Creative AUNZ
  • Coopers Brewery - Sapporo "Prepare For Fugu" (2026) commercial still© Coopers Brewery - SapporoCoopers Brewery - Sapporo “Prepare For Fugu” 2026Dir. Dylan Duclos
  • So Pour A Sapporo "Sunday Gravy - So Pour A Sapporo" (2025) commercial still© So Pour A SapporoSo Pour A Sapporo “Sunday Gravy - So Pour A Sapporo” 2025Dir. Dylan Duclos · Sunday Gravy

More from Sunday Gravy

  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Square "Remember To Smile" (2026) commercial still© SquareSquare “Remember To Smile” 2026Dir. Novemba · Sunday Gravy
  • National Tiles "Retirement 30" (2026) commercial still© National TilesNational Tiles “Retirement 30” 2026Dir. Tony Rogers · Sunday Gravy
  • Taubmans "Enduring 'Boogers" (2026) commercial still© TaubmansTaubmans “Enduring 'Boogers” 2026Dir. Novemba · Sunday Gravy
  • KFC Australia "Zinger stunts" (2026) commercial still© KFC AustraliaKFC Australia “Zinger stunts” 2026Dir. Luke Nuto · Sunday Gravy
  • Coopers "Brewery - Coober Pedy Classic 30" (2026) commercial still© CoopersCoopers “Brewery - Coober Pedy Classic 30” 2026Dir. Hayden Somerville · Sunday Gravy

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Sapporo “So, Pour A Sapporo” commercial?

Dylan Duclos directed it, produced by Collider, for the agency Sunday Gravy.

Which agency made Sapporo “So, Pour A Sapporo”?

Sunday Gravy created it for Sapporo (2025).

What awards did Sapporo “So, Pour A Sapporo” win?

1 awards, including shots Awards Asia Pacific 2025 Gold — Editing (Up to and including 60-seconds).

What is the tagline of Sapporo “So, Pour A Sapporo”?

“So, pour a SAPPORO”

Sources for the credits and awards

shots