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Pringles “Multigran” 2023

Pringles “Multigran” (2023) is a Pringles commercial directed by Jeff Low for Grey, produced by Biscuit Filmworks. It won 2 awards, including Creative Circle 2023 Gold FILM CRAFT - Best use of existing stock footage (single) and Ciclope 2023 Silver Special Section Low Budget.

This Pringles ad humorously distinguishes between "Multigrain" Pringles and "Multigrans" (a multitude of grandmothers) by showcasing various grandmothers.

Video: Rebecca Quinn on Vimeo

Shot by shot

  1. An elderly woman in glasses and an apron smiles while holding a large roasted turkey on a platter in a vintage-style kitchen.© Pringles0:00
  2. A smiling older woman in glasses and a white apron holds a large roasted turkey on a platter in a home kitchen.© Pringles0:00
  3. A senior woman with glasses and short grey hair sits on a floral couch, speaking with a slight smile in a medium closeup shot.© Pringles0:02
  4. A woman in her 60s, wearing glasses and a dark blue dress, sits on a patterned couch, talking on a phone and stroking a hairless cat.© Pringles0:07
  5. An elderly woman with glasses and a grey top peeks out from behind a lace curtain in a window, looking curious.© Pringles0:12
  6. A woman in a gold jacket and blue scarf stands next to a heron on a cobblestone street in a European village.© Pringles0:22
  7. An older woman with curly hair and glasses sits in an armchair, reading a magazine in a cozy living room.© Pringles0:28
  8. A smiling older woman in a black vest and patterned pants holds a chainsaw in a garden next to a house.© Pringles0:31
  9. A smiling older woman with short blonde hair and a green parrot on her shoulder stands against a green background, looking at the camera.© Pringles0:36
  10. A woman in a grey sweatshirt and black pants jumps rope in a paved backyard with white walls, smiling and wearing sunglasses.© Pringles0:38
  11. A single Pringles multigrain chip floats in front of a pink floral wallpaper background, with text appearing and disappearing at the bottom of the screen.© Pringles0:43
  12. Three Pringles Multigrain cans stand on a wooden piano, surrounded by framed photos of diverse people, in a brightly lit room.© Pringles0:51

Stills © Pringles. Made by Grey, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Playful wordplay: Multigrain vs. Multigran, featuring diverse grandmothers.

Tagline: “NEW MULTIGRAIN NOT MULTIGRAN (IT'S AN EASY MISTAKE TO MAKE)”

wordplayvisual gaglist of examplesmisdirectionhumorous narrationslice of life

The cut

Length
60 s
Shots
22
Average shot
2.7 s

What creatives use Pringles “Multigran” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pringles “Multigran”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly woman in glasses and an apron smiles while holding a large roasted turkey on a platter in a vintage-style kitchen.© PringlesA smiling older woman in glasses and a white apron holds a large roasted turkey on a platter in a home kitchen.© PringlesA senior woman with glasses and short grey hair sits on a floral couch, speaking with a slight smile in a medium closeup shot.© PringlesA woman in her 60s, wearing glasses and a dark blue dress, sits on a patterned couch, talking on a phone and stroking a hairless cat.© Pringles
    Frames from Pringles “Multigran”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pringles “Multigran” in order, with its length, framing and what happens in it.

    An elderly woman in glasses and an apron smiles while holding a large roasted turkey on a platter in a vintage-style kitchen.© PringlesA smiling older woman in glasses and a white apron holds a large roasted turkey on a platter in a home kitchen.© PringlesA senior woman with glasses and short grey hair sits on a floral couch, speaking with a slight smile in a medium closeup shot.© PringlesA woman in her 60s, wearing glasses and a dark blue dress, sits on a patterned couch, talking on a phone and stroking a hairless cat.© PringlesAn elderly woman with glasses and a grey top peeks out from behind a lace curtain in a window, looking curious.© PringlesA woman in a gold jacket and blue scarf stands next to a heron on a cobblestone street in a European village.© Pringles
    Length: 60 s · Shots: 22 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a wordplay

    Before you present an idea, you need to know who has done it, and how.

    Pringles “Multigran” is built on a wordplay. Search the library by idea to see every spot that uses it.

    Pot Noodle “Lost the Pot”© Pot NoodleGandhi “Liberías Gandhi”© Gandhidu “Too Complicated”© duNike UK Limited “Kick It”© Nike UK Limited
    Pot Noodle · Gandhi · du · Nike UK Limited

More commercials by Jeff Low

More from Grey

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Pringles “Multigran” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency Grey.

Which agency made Pringles “Multigran”?

Grey created it for Pringles (2023).

What awards did Pringles “Multigran” win?

2 awards, including Creative Circle 2023 Gold FILM CRAFT - Best use of existing stock footage (single) and Ciclope 2023 Silver Special Section Low Budget.

What is the tagline of Pringles “Multigran”?

“NEW MULTIGRAIN NOT MULTIGRAN (IT'S AN EASY MISTAKE TO MAKE)”

Sources for the credits and awards

web.archive.orgawards.ciclopefestival.com