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Lucozade “Three Lionesses” 2020

Lucozade “Three Lionesses” (2020) is a Lucozade commercial directed by Jack Driscoll for Grey, produced by Academy. It won 3 awards, including British Arrows 2020 Craft Gold — Re-Record, Creative Circle 2020 Gold FILM CRAFT - Best use of Music (single) and Kinsale Sharks 2019 Silver Music & Sound Craft (International) - Best Re-Record of Licensed Music.

A powerful tribute to the England women's football team, celebrating their journey and resilience against skepticism, culminating in a triumphant call for recognition and support.

Video: Grey London on YouTube

Shot by shot

  1. A young female soccer player walks across a wide-open green field with trees in the background under a bright sky.© Lucozade0:00
  2. Three young women in athletic wear are getting out of a dark sedan in a school parking lot at dusk, with a building in the background.© Lucozade0:07
  3. A wide shot of a soccer game on a TV screen, with players in red and white jerseys on a green field, and spectators in the background.© Lucozade0:17
  4. A female soccer player in a blue jersey is tackled by an opponent in a red and black jersey on a grassy field during a game.© Lucozade0:20
  5. A young female soccer player with curly hair shouts in a locker room, surrounded by teammates, in a medium closeup shot.© Lucozade0:25
  6. A woman and a young child look out a window, with the child's hand pressed against the glass, framed by sheer curtains.© Lucozade0:31
  7. A female athlete with blonde hair in a ponytail lies on her back on a blue mat, smiling as someone stretches her leg in a dimly lit gym.© Lucozade0:34
  8. A young woman in a blue jacket and white t-shirt stands in the middle of a residential street, looking around with a concerned expression.© Lucozade0:37
  9. Three female soccer players in white and blue jerseys are on a green grass field, one falling, one running, and one tackling the ball.© Lucozade0:44
  10. A female soccer player in a white jersey with number 7 runs across a green field, celebrating a goal during a night game.© Lucozade0:46
  11. A female soccer player in a white jersey with her hair in a bun screams in excitement on a floodlit soccer field at night.© Lucozade0:50
  12. A young woman in a blue jacket and white t-shirt stands in the middle of a residential street, looking directly at the camera with a slight smile.© Lucozade0:52

Stills © Lucozade. Made by Grey, Academy and Jack Driscoll.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Reclaiming the "Three Lions" anthem for the Lionesses, celebrating their strength and spirit.

Tagline: “WE ARE ALL MADE TO MOVE”

underdog storymontage of struggle and triumphreclaiming a symbolgenerational supportovercoming skepticism

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Lucozade “Three Lionesses” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lucozade “Three Lionesses”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young female soccer player walks across a wide-open green field with trees in the background under a bright sky.© LucozadeThree young women in athletic wear are getting out of a dark sedan in a school parking lot at dusk, with a building in the background.© LucozadeA wide shot of a soccer game on a TV screen, with players in red and white jerseys on a green field, and spectators in the background.© LucozadeA female soccer player in a blue jersey is tackled by an opponent in a red and black jersey on a grassy field during a game.© Lucozade
    Frames from Lucozade “Three Lionesses”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lucozade “Three Lionesses” in order, with its length, framing and what happens in it.

    A young female soccer player walks across a wide-open green field with trees in the background under a bright sky.© LucozadeThree young women in athletic wear are getting out of a dark sedan in a school parking lot at dusk, with a building in the background.© LucozadeA wide shot of a soccer game on a TV screen, with players in red and white jerseys on a green field, and spectators in the background.© LucozadeA female soccer player in a blue jersey is tackled by an opponent in a red and black jersey on a grassy field during a game.© LucozadeA young female soccer player with curly hair shouts in a locker room, surrounded by teammates, in a medium closeup shot.© LucozadeA woman and a young child look out a window, with the child's hand pressed against the glass, framed by sheer curtains.© Lucozade
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Lucozade “Three Lionesses” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Jack Driscoll

  • Bet365 "We Know" (2026) commercial still© Bet365Bet365 “We Know” 2026Dir. Jack Driscoll · Drummond Central
  • Doordash "What's For Hockey" (2026) commercial still© DoordashDoordash “What's For Hockey” 2026Dir. Jack Driscoll · Broken Heart Love Affair
  • Department of Transport "THINK! Drugs" (2025) commercial still© Department of TransportDepartment of Transport “THINK! Drugs” 2025Dir. Jack Driscoll · FCB
  • BET "365 - BREAKING NEWS" (2024) commercial still© BETBET “365 - BREAKING NEWS” 2024Dir. Jack Driscoll · Drummond Central
  • Gatorade "Basketball - Trick of the Mind" (2023) commercial still© GatoradeGatorade “Basketball - Trick of the Mind” 2023Dir. Jack Driscoll · 180
  • Lay's "Lays UCL 2020 - Distracted Stadium" (2023) commercial still© Lay'sLay's “Lays UCL 2020 - Distracted Stadium” 2023Dir. Jack Driscoll · 180 Kingsday

More from Grey

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Lucozade “Three Lionesses” commercial?

Jack Driscoll directed it, produced by Academy, for the agency Grey.

Which agency made Lucozade “Three Lionesses”?

Grey created it for Lucozade (2020).

What awards did Lucozade “Three Lionesses” win?

3 awards, including British Arrows 2020 Craft Gold — Re-Record, Creative Circle 2020 Gold FILM CRAFT - Best use of Music (single) and Kinsale Sharks 2019 Silver Music & Sound Craft (International) - Best Re-Record of Licensed Music.

What is the tagline of Lucozade “Three Lionesses”?

“WE ARE ALL MADE TO MOVE”

Sources for the credits and awards

britisharrows.comweb.archive.orgweb.archive.orgweb.archive.org