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advertising agency · New York City

Grey

Grey Group is a global advertising and marketing agency that provides strategic advertising and comprehensive communications, aiming to build "Famously Effective" ideas that deliver growth and make brands stand out in culture. Founded in 1917 by Lawrence Valenstein and Arthur C. Fatt in New York City, USA. It is part of WPP plc since 2004. FrameThrower's visual library has 174 Grey commercials (1995–2026), cut shot by shot, 56 of them award-winning, for clients including DirecTV, NFL, Volvo and Lucozade, directed by Tom Kuntz, Bryan Buckley and Christopher Hewitt among others.

Visit grey.com
174
Commercials in our library
56
Award-winning
1995–2026
Active
1917
Founded
New York City
Based in
6
Offices

01 · Featured

Grey's most awarded commercial

WildAid “Hankograph” (2020), still© WildAidWildAid “Hankograph” (2020), frame 2© WildAidWildAid “Hankograph” (2020), frame 3© WildAidWildAid “Hankograph” (2020), frame 4© WildAidWildAid “Hankograph” (2020), frame 5© WildAidWildAid “Hankograph” (2020), frame 6© WildAid

D&AD Yellow Pencil 2020

WildAid “Hankograph” 2020

A series of hanko stamps, traditionally used for signatures in Japan, are transformed into a powerful visual metaphor for the devastating impact of the illegal ivory trade on African elephants.

Directed by Koji Yamamura · Grey · TYO Diner

Also watch

Video: PETA UK on YouTube

PETA “The Octocurse” 2023 →British Arrows Gold 2023

02 · Directors

Notable directors at Grey

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Grey's clients

Every brand in the library, by award-winning work.

  • DirecTV2010–2014

    19 commercials · 17 award-winning

  • NFL2010–2024

    5 commercials · 4 award-winning

  • Volvo2016–2022

    5 commercials · 4 award-winning

  • Lucozade2012–2025

    7 commercials · 3 award-winning

  • E*Trade2008

    2 commercials · 2 award-winning

  • Transport Accident Commission2010–2011

    2 commercials · 2 award-winning

  • Pfizer2021–2022

    2 commercials · 2 award-winning

  • Pringles2000–2023

    10 commercials · 1 award-winning

  • Vodafone2014–2025

    8 commercials · 1 award-winning

  • Procter & Gamble2014–2024

    4 commercials · 1 award-winning

  • Gillette2016–2022

    3 commercials · 1 award-winning

  • British Heart Foundation2012–2024

    3 commercials · 1 award-winning

Also: Bose, PETA, Marks & Spencer, Pantene, HSBC, Allied Dunbar, Glaxo Smith-Kline, Schwartz, News UK, Lucozade Ribena Suntory, Tourism Ireland, Lucozade Sport

04 · Works with

Who Grey works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Grey's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 16

    Cannes Lions

    .

  • 8

    British Arrows

    .

  • 7

    Creative Circle

    .

  • 7

    London International Awards

    .

  • 5

    Effie Awards

    .

  • 3

    D&AD

    .

  • 1

    Ciclope

    .

  • 1

    Eurobest

    .

Top award-winning spots

  • D&AD Yellow Pencil 2020WildAid “Hankograph”
  • Cannes Lions Gold 2013DirecTV “Funeral”
  • Cannes Lions Gold 2013DirecTV “Pizzeria”
  • Cannes Lions Gold 2012DirecTV “House”
  • Cannes Lions Gold 2012DirecTV “Dog Collar”
  • Cannes Lions Gold 2012DirecTV “Wig Shop”
  • Cannes Lions Gold 2012DirecTV “Platoon”
  • Cannes Lions Gold 2012DirecTV “Roadside Ditch”

Company honours

  • Grand Prix (2024)grey.com
  • Top 10 Network by the Cannes Lions International Festival of Creativity (2024)grey.com
  • People's Choice Network of the Year at the Creativepool Annual (2025)grey.com
  • Honoree in Fast Company's "World Changing Ideas" Awards (2025)grey.com
  • America's Greatest Workplaces for Women and Professional Services by Newsweek (2025)grey.com

06 · Work

Commercials by Grey

Our visual library has 174 Grey commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

1995
2000
2010
2015
2020
2025

Latest

PETA UK “Happy Christmassacre” (2026)© PETA UKPETA UK “Happy Christmassacre” 2026British Arrows Silver 2026
Tourism Ireland “The island that goes beyond” (2026)© Tourism IrelandTourism Ireland “The island that goes beyond” 2026Creative Circle Bronze 2026
Vodafone Ireland “Not Every Network” (2026)© Vodafone IrelandVodafone Ireland “Not Every Network” 2026
Modelo “Best seat in the House” (2026)© ModeloModelo “Best seat in the House” 2026
Haleon “Parodontax - Spitting Blood Means Action” (2026)© HaleonHaleon “Parodontax - Spitting Blood Means Action” 2026

Most awarded

07 · For producers

What producers use Grey's page for

  1. 01Who Grey hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Grey's 174 commercials, spot by spot.

    WildAid “Hankograph”© WildAidDirecTV “Funeral”© DirecTVDirecTV “Pizzeria”© DirecTVDirecTV “House”© DirecTV
    Tom Kuntz · Jeff Low · Bryan Buckley

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Grey's work by year, brand and award in one place, and the companies with a similar body of work.

    Ogilvy© DoveBBDO© PETAWieden+Kennedy© DoorDashAMV BBDO© Guinness
    Similar: Ogilvy, BBDO, Wieden+Kennedy

08 · News

Grey in the news

The latest stories we could source.

  • 2026-01Grey London Appoints Jai Kotecha as CEOgrey.com
  • 2024-06Grey honoured with a Grand Prix and 6 Gold Cannes Lionsgrey.com

09 · Questions

About Grey

What commercials has Grey made?+

174 in the library, 1995–2026, including WildAid “Hankograph”, DirecTV “Funeral”, DirecTV “Pizzeria” and DirecTV “House”.

Which directors does Grey work with?+

Tom Kuntz (9), Jeff Low (5), Bryan Buckley (4), Christopher Hewitt (3), Noah Harris (3) and Gary Freedman (3).

What awards has Grey's work won?+

56 award-winning spots, including D&AD Yellow Pencil 2020 for WildAid “Hankograph”, Cannes Lions Gold 2013 for DirecTV “Funeral” and Cannes Lions Gold 2013 for DirecTV “Pizzeria”.

Who owns Grey?+

Grey is part of WPP plc since 2004.

Who runs Grey?+

Jai Kotecha (CEO, Grey London, 2026).

Where is Grey based?+

New York City, USA, with offices in New York, Cincinnati, London, Düsseldorf, São Paulo, Buenos Aires.

Who are Grey's clients?+

In the library: DirecTV (19 commercials, 2010–2014), NFL (5 commercials, 2010–2024), Volvo (5 commercials, 2016–2022), Lucozade (7 commercials, 2012–2025), E*Trade (2 commercials, 2008–2008) and Transport Accident Commission (2 commercials, 2010–2011).

10 · Discover

Other agencies with similar work

Not connected to Grey: matched by the ideas, tone and categories of their commercials.