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PETA UK “Happy Christmassacre” 2026

PETA UK “Happy Christmassacre” (2026) is a PETA UK commercial directed by David Shane for Grey, produced by O Positive. It won 5 awards, including Creative Circle 2026 Gold Film - Tactical Film (single), One Show 2026 Bronze Pencil — Moving Image Craft & Production and British Arrows 2026 Silver — The Green Arrow.

A seemingly normal Christmas dinner turns into a gruesome, blood-splattered feast as family members continue their mundane conversations, highlighting the hidden violence of meat consumption.

Video: PETA UK on YouTube

Shot by shot

  1. Three women, two wearing paper crowns, sit at a dining table, eating and talking during a Christmas dinner in a cozy home.© PETA UK0:04
  2. Three young adults wearing paper crowns sit at a dining table, eating and talking during a Christmas dinner.© PETA UK0:06
  3. Three women wearing paper crowns are seated at a dining table, eating a Christmas meal in a cozy home.© PETA UK0:07
  4. A family sits around a dining table, as a platter of red food is passed between hands, with a man and woman looking on.© PETA UK0:25
  5. An older woman with white hair and glasses, wearing a necklace, looks down at something off-screen while a man stands beside her in a dimly lit room.© PETA UK0:34
  6. A woman in her 30s, wearing a white top and a paper crown, sits at a Christmas dinner table, holding a fork with food, looking at someone off-screen.© PETA UK0:36
  7. A woman in a paper crown, covered in blood, cuts food at a Christmas dinner table, while a man next to her drinks wine.© PETA UK0:47
  8. A woman with blood on her face and a paper crown looks at the camera while a man eats in the background at a Christmas dinner.© PETA UK0:48
  9. A man and a woman, both with blood splattered on their faces and wearing paper crowns, look shocked and scared in a dimly lit kitchen.© PETA UK1:09
  10. A woman with short blonde hair and a blood-splattered face looks down, then up, then down again, in a modern kitchen.© PETA UK1:13
  11. A young woman, covered in blood and wearing a paper crown, looks distressed while sitting at a table indoors.© PETA UK1:22
  12. An elderly woman with white hair and glasses, covered in blood, smiles maniacally while holding a glass at a dimly lit dinner table.© PETA UK1:40

Stills © PETA UK. Made by Grey, O Positive and David Shane.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Christmas dinner where the family is covered in blood, oblivious to the horror.

Tagline: “Happy Christmassacre”

dark humorironyunsettling normalcyvisual metaphorcontrastholiday subversion

The cut

Length
121 s
Shots
50
Average shot
2.4 s

What creatives use PETA UK “Happy Christmassacre” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of PETA UK “Happy Christmassacre”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three women, two wearing paper crowns, sit at a dining table, eating and talking during a Christmas dinner in a cozy home.© PETA UKThree young adults wearing paper crowns sit at a dining table, eating and talking during a Christmas dinner.© PETA UKThree women wearing paper crowns are seated at a dining table, eating a Christmas meal in a cozy home.© PETA UKA family sits around a dining table, as a platter of red food is passed between hands, with a man and woman looking on.© PETA UK
    Frames from PETA UK “Happy Christmassacre”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of PETA UK “Happy Christmassacre” in order, with its length, framing and what happens in it.

    Three women, two wearing paper crowns, sit at a dining table, eating and talking during a Christmas dinner in a cozy home.© PETA UKThree young adults wearing paper crowns sit at a dining table, eating and talking during a Christmas dinner.© PETA UKThree women wearing paper crowns are seated at a dining table, eating a Christmas meal in a cozy home.© PETA UKA family sits around a dining table, as a platter of red food is passed between hands, with a man and woman looking on.© PETA UKAn older woman with white hair and glasses, wearing a necklace, looks down at something off-screen while a man stands beside her in a dimly lit room.© PETA UKA woman in her 30s, wearing a white top and a paper crown, sits at a Christmas dinner table, holding a fork with food, looking at someone off-screen.© PETA UK
    Length: 121 s · Shots: 50 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a dark humor

    Before you present an idea, you need to know who has done it, and how.

    PETA UK “Happy Christmassacre” is built on a dark humor. Search the library by idea to see every spot that uses it.

    Studena “A Cry For Hydration”© StudenaIKEA “Lamp”© IKEAManscaped “Hair Ballad”© ManscapedLife360 “I Think of You Dying”© Life360
    Studena · IKEA · Manscaped · Life360

More commercials by David Shane

  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025
  • Apple "Pudding" (2025) commercial still© AppleApple “Pudding” 2025Dir. David Shane · AppleAICP Awards Winner 2025
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018
  • HBO GO "What's He In" (2014) commercial still© HBO GOHBO GO “What's He In” 2014Dir. David Shane · SS+KCannes Lions Gold 2014

More from Grey

Award-winning public service & ngo commercials

Questions

Who directed the PETA UK “Happy Christmassacre” commercial?

David Shane directed it, produced by O Positive, for the agency Grey.

Which agency made PETA UK “Happy Christmassacre”?

Grey created it for PETA UK (2026).

What awards did PETA UK “Happy Christmassacre” win?

5 awards, including Creative Circle 2026 Gold Film - Tactical Film (single), One Show 2026 Bronze Pencil — Moving Image Craft & Production, British Arrows 2026 Silver — The Green Arrow and Creative Circle 2026 Silver Film - Cinema 1 minute & under (single).

What is the tagline of PETA UK “Happy Christmassacre”?

“Happy Christmassacre”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukoneclub.orgoneclub.org