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Lance Acord, portrait

commercial director

Lance Acord

Lance Acord is a commercial director. FrameThrower's visual library has 31 of their commercials (2005–2026), cut shot by shot, 13 of them award-winning. The work includes spots for Nike, Apple, Toyota and Xfinity, produced most often by Park Pictures and Park Pictures US, for agencies including Goodby Silverstein & Partners, TBWA\Media Arts Lab and Wieden+Kennedy.

Portrait: https://www.flickr.com/photos/punktoad/, CC BY 2.0, via Wikimedia Commons

31
Commercials in our library
13
Award-winning
2005–2026
Active

01 · Featured

Lance Acord's most awarded commercial

Video: nikecorresp on YouTube

The One Show Gold 2019

Nike “Nike Just Do It 'Dream Crazy” 2019

This ad showcases athletes pushing their limits, from running marathons to facing formidable opponents, all while being encouraged to "Just Do It."

Directed by Lance Acord · Wieden+Kennedy · Park Pictures

See the spot →

02 · Brands

Brands Lance Acord has made commercials for

Every brand in the library, by award-winning work.

  • Nike2011–2019

    5 commercials · 4 award-winning

  • Apple2013–2023

    4 commercials · 2 award-winning

  • Xfinity2023–2026

    2 commercials · 1 award-winning

  • NFL2016

    1 commercials · 1 award-winning

  • Amazon2022

    1 commercials · 1 award-winning

  • VW2018

    1 commercials · 1 award-winning

  • Airbnb2016

    1 commercials · 1 award-winning

  • Doritos2020

    1 commercials · 1 award-winning

  • Audi2005

    1 commercials · 1 award-winning

  • Toyota2016–2024

    2 commercials

  • Beats by Dre2023

    2 commercials

  • Haagen-Dazs2025

    1 commercials

Also: Volkswagen, PlayStation, Subaru, Comcast Technology Solutions, Qualcomm, Jameson Irish Whiskey, FOX Sports, HP, Firestone

03 · Works with

Who Lance Acord works with

From the credits: the companies behind the spots, by number of spots.

Production companies Lance Acord works with

04 · Awards

Lance Acord's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    The One Show

    .

  • 3

    ANDY Awards

    .

  • 1

    Emmy (Outstanding Commercial)

    .

  • 1

    Cannes Lions

    .

  • 1

    Creative Circle

    .

  • 1

    Clio Awards

    .

  • 1

    Ciclope

    .

  • 1

    London International Awards

    .

Top award-winning spots

  • The One Show Gold 2019Nike “Nike Just Do It 'Dream Crazy”
  • The One Show Gold 2013Nike “Jogger”
  • Clio Awards Silver 2023Apple “Chase”
  • ANDY Awards Gold 2020Doritos “The Cool Ranch feat. Lil Nas X and Sam Elliott”
  • ANDY Awards Gold 2019Nike “Dream Crazy”
  • ANDY Awards Gold 2016Nike “Last”
  • Emmy (Outstanding Commercial) 2014Apple “Misunderstood”
  • London International Awards Winner 2004Audi “Progressions”

05 · Work

Commercials by Lance Acord

Our visual library has 31 Lance Acord commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2005
2015
2020
2025

Latest

Xfinity “Frankenstein” (2026)© XfinityXfinity “Frankenstein” 2026The One Show Bronze 2026
FOX Sports “Do You Believe? Everything Can Happen on Home Soil” (2026)© FOX SportsFOX Sports “Do You Believe? Everything Can Happen on Home Soil” 2026
Haagen-Dazs “Not So Fast, Not So Furious” (2025)© Haagen-DazsHaagen-Dazs “Not So Fast, Not So Furious” 2025
Toyota “Send Off” (2024)© ToyotaToyota “Send Off” 2024
Apple “Chase” (2023)© AppleApple “Chase” 2023Clio Awards Silver 2023

Most awarded

06 · For producers

What producers use Lance Acord's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Lance Acord's work and find directors with a similar style, each with every spot, agency, production company and award.

    Steve Rogers© HornbachJoe Pytka© Pepsi-ColaWayne McClammy© Amazon AlexaFredrik Bond© H&M
    Similar to Lance Acord: Steve Rogers, Joe Pytka, Wayne McClammy

  2. 02Lance Acord's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 31 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Nike “Nike Just Do It 'Dream Crazy”© NikeNike “Jogger”© NikeApple “Chase”© AppleDoritos “The Cool Ranch feat. Lil Nas X and Sam Elliott”© Doritos
    31 commercials, 13 award-winning

07 · Questions

About Lance Acord

What commercials has Lance Acord directed?+

31 in the library, 2005–2026, including Nike “Nike Just Do It 'Dream Crazy”, Nike “Jogger”, Apple “Chase” and Doritos “The Cool Ranch feat. Lil Nas X and Sam Elliott”.

Which production company does Lance Acord work with?+

Most often Park Pictures (23 spots), also Park Pictures US and Park Productions.

Which agencies has Lance Acord worked with?+

Goodby Silverstein & Partners (4), TBWA\Media Arts Lab (3), Wieden+Kennedy (2), Deutsch (2) and Park Pictures (2).

What awards has Lance Acord's work won?+

13 award-winning spots, including The One Show Gold 2019 for Nike “Nike Just Do It 'Dream Crazy”, The One Show Gold 2013 for Nike “Jogger” and Clio Awards Silver 2023 for Apple “Chase”.

Which directors have a similar style to Lance Acord?+

Steve Rogers, Joe Pytka, Wayne McClammy, Fredrik Bond and Andreas Nilsson, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Lance Acord: matched by the ideas, tone and categories of their commercials.