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Xfinity “Frankenstein” 2026

Xfinity “Frankenstein” (2026) is a Xfinity commercial directed by Lance Acord for Goodby Silverstein & Partners, produced by Park Pictures. It won one award: One Show 2026 Bronze Pencil — Film & Video.

Frankenstein's monster struggles to learn basic human concepts until he discovers the power of Xfinity's smart Wi-Fi, transforming his life and bringing his world alive.

Video: Grant Surmi on Vimeo

Shot by shot

  1. A male scientist in a lab coat and glasses holds up a flashcard with the letter 'B' and a boy on it, speaking in a dimly lit laboratory.© Xfinity0:01
  2. Frankenstein's monster, green-skinned and in a dark suit, stands as a man in a lab coat reaches out to touch his chest in a dimly lit laboratory.© Xfinity0:04
  3. A disheveled male scientist in a lab coat holds up a children's alphabet book in a dimly lit, cluttered laboratory.© Xfinity0:06
  4. Frankenstein's monster, a green-skinned man in a dark suit, stands in a gothic laboratory as electricity sparks from a large machine.© Xfinity0:12
  5. A man in silhouette watches a woman on a TV screen, who is speaking with subtitles, in a dimly lit room.© Xfinity0:20
  6. A person with green skin and dark hair watches four sports games simultaneously on a large TV in a dimly lit, cluttered room.© Xfinity0:27
  7. Frankenstein's monster, with green skin and a dark suit, rides a bicycle with a basket of groceries through a village street.© Xfinity0:37
  8. A green, monstrous hand holds a smartphone displaying a video call from a mummy, with a rustic house and red mailbox in the background.© Xfinity0:38
  9. Frankenstein, a green-skinned man in a dark suit, sits on a bench looking at his phone next to a woman holding a chicken in a rural village.© Xfinity0:39
  10. A person with green skin chops herbs on a cutting board while watching a cooking video on a tablet, which then switches to a security camera feed.© Xfinity0:41
  11. Two men, one with green skin, sit at a lavishly set dining table, talking and laughing, as a glowing 'X' graphic appears between them.© Xfinity0:53

Stills © Xfinity. Made by Goodby Silverstein & Partners, Park Pictures and Lance Acord.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Classic monster meets modern tech, transforming his life.

Tagline: “Xfinity. Imagine That.”

fish out of watermonster in modern worldtransformationproduct as enablerclassic character reimagined

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Xfinity “Frankenstein” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Xfinity “Frankenstein”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male scientist in a lab coat and glasses holds up a flashcard with the letter 'B' and a boy on it, speaking in a dimly lit laboratory.© XfinityFrankenstein's monster, green-skinned and in a dark suit, stands as a man in a lab coat reaches out to touch his chest in a dimly lit laboratory.© XfinityA disheveled male scientist in a lab coat holds up a children's alphabet book in a dimly lit, cluttered laboratory.© XfinityFrankenstein's monster, a green-skinned man in a dark suit, stands in a gothic laboratory as electricity sparks from a large machine.© Xfinity
    Frames from Xfinity “Frankenstein”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Xfinity “Frankenstein” in order, with its length, framing and what happens in it.

    A male scientist in a lab coat and glasses holds up a flashcard with the letter 'B' and a boy on it, speaking in a dimly lit laboratory.© XfinityFrankenstein's monster, green-skinned and in a dark suit, stands as a man in a lab coat reaches out to touch his chest in a dimly lit laboratory.© XfinityA disheveled male scientist in a lab coat holds up a children's alphabet book in a dimly lit, cluttered laboratory.© XfinityFrankenstein's monster, a green-skinned man in a dark suit, stands in a gothic laboratory as electricity sparks from a large machine.© XfinityA man in silhouette watches a woman on a TV screen, who is speaking with subtitles, in a dimly lit room.© XfinityA person with green skin and dark hair watches four sports games simultaneously on a large TV in a dimly lit, cluttered room.© Xfinity
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Xfinity “Frankenstein” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Lance Acord

  • Doritos "The Cool Ranch feat. Lil Nas X and Sam Elliott" (2020) commercial still© DoritosDoritos “The Cool Ranch feat. Lil Nas X and Sam Elliott” 2020Dir. Lance Acord · Goodby Silverstein & PartnersANDY Awards Gold 2020
  • Nike "Dream Crazy" (2019) commercial still© NikeNike “Dream Crazy” 2019Dir. Lance Acord · Park PicturesANDY Awards Gold 2019
  • Apple "Misunderstood" (2013) commercial still© AppleApple “Misunderstood” 2013Dir. Lance Acord · TBWA\Media Arts LabEmmy (Outstanding Commercial) 2014
  • Audi "Progressions" (2005) commercial still© AudiAudi “Progressions” 2005Dir. Lance Acord · McKinney & SilverLondon International Awards Winner 2004
  • Amazon "Cowboy" (2022) commercial still© AmazonAmazon “Cowboy” 2022Dir. Lance Acord · Droga5Creative Circle Bronze 2022
  • VW "Rain" (2018) commercial still© VWVW “Rain” 2018Dir. Lance Acord · DeutschCiclope Bronze 2018

More from Goodby Silverstein & Partners

  • Nike "Skateboarding: Running" (1998) commercial still© NikeNike “Skateboarding: Running” 1998Goodby Silverstein & PartnersCannes Lions Grand Prix 1998
  • Cheetos "Other Hand" (2025) commercial still© CheetosCheetos “Other Hand” 2025Dir. Harold Einstein · Goodby Silverstein & PartnersANDY Awards Gold 2025
  • Frito Lay "Taste of Soccer" (2023) commercial still© Frito LayFrito Lay “Taste of Soccer” 2023Dir. We Are From LA · Goodby Silverstein & PartnersAICP Awards Winner 2023
  • Courageous Conversation Global Foundation "Not a Gun" (2021) commercial still© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Not a Gun” 2021Dir. Kevin Foley · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Xfinity "The Greatest Gift" (2021) commercial still© XfinityXfinity “The Greatest Gift” 2021Dir. Craig Gillespie · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Adobe "Dream On" (2016) commercial still© AdobeAdobe “Dream On” 2016Dir. Brady Baltezore · Goodby Silverstein & PartnersThe One Show Gold 2016

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Xfinity “Frankenstein” commercial?

Lance Acord directed it, produced by Park Pictures, for the agency Goodby Silverstein & Partners.

Which agency made Xfinity “Frankenstein”?

Goodby Silverstein & Partners created it for Xfinity (2026).

What awards did Xfinity “Frankenstein” win?

1 awards, including One Show 2026 Bronze Pencil — Film & Video.

What is the tagline of Xfinity “Frankenstein”?

“Xfinity. Imagine That.”

Sources for the credits and awards

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