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Nike “Jogger” 2012

Nike “Jogger” (2012) is a Nike commercial directed by Lance Acord for Wieden+Kennedy, produced by Park Pictures. It won 9 awards, including One Show 2013 Gold Pencil — Consumer Television, The One Show 2013 Consumer Television / 60 Second - Single Gold Pencil and Clio Awards 2013 Film Television/Cinema Apparel Gold.

A young, overweight boy runs on a rural road at dusk, defying the notion that greatness is reserved for a select few, emphasizing that everyone is capable of achieving it.

Video: Nike France on YouTube

Frames

  1. A young, overweight boy in a light t-shirt and dark shorts runs towards the camera on a rural road at dusk, with fields on either side.© Nike0:00
  2. Nike “Jogger”, shot 1© Nike0:07
  3. Nike “Jogger”, shot 1© Nike0:15
  4. Nike “Jogger”, shot 1© Nike0:22
  5. Nike “Jogger”, shot 1© Nike0:30
  6. Nike “Jogger”, shot 1© Nike0:37
  7. Nike “Jogger”, shot 1© Nike0:45

Stills © Nike. Made by Wieden+Kennedy, Park Pictures and Lance Acord.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

An ordinary person's struggle to achieve greatness, inspiring viewers to find their own.

Tagline: “FIND YOUR GREATNESS.”

underdog storyvoice-over narrationslow-motion build-upinspirational messagejourney of self-improvementdefying expectations

The cut

Length
61 s
One take
60 s in a single shot

What creatives use Nike “Jogger” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Jogger”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young, overweight boy in a light t-shirt and dark shorts runs towards the camera on a rural road at dusk, with fields on either side.© NikeNike “Jogger”, 0:07© NikeNike “Jogger”, 0:15© NikeNike “Jogger”, 0:22© Nike
    Frames from Nike “Jogger”

  2. 02How a one-take commercial is built

    60 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A young, overweight boy in a light t-shirt and dark shorts runs towards the camera on a rural road at dusk, with fields on either side.© NikeNike “Jogger”, 0:07© NikeNike “Jogger”, 0:15© NikeNike “Jogger”, 0:22© NikeNike “Jogger”, 0:30© NikeNike “Jogger”, 0:37© Nike
    Length: 61 s · One take: 60 s in a single shot

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Nike “Jogger” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Lance Acord

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Jogger” commercial?

Lance Acord directed it, produced by Park Pictures, for the agency Wieden+Kennedy.

Which agency made Nike “Jogger”?

Wieden+Kennedy created it for Nike (2012).

What awards did Nike “Jogger” win?

9 awards, including One Show 2013 Gold Pencil — Consumer Television, The One Show 2013 Consumer Television / 60 Second - Single Gold Pencil, Clio Awards 2013 Film Television/Cinema Apparel Gold and Cannes Lions 2013 Film Silver.

What is the tagline of Nike “Jogger”?

“FIND YOUR GREATNESS.”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgoneclub.orgweb.archive.orgoneclub.orgaicpawards.comThe WorkThe Workweb.archive.orgweb.archive.org