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NFL “Super Bowl Babies Choir” 2016

NFL “Super Bowl Babies Choir” (2016) is a NFL commercial directed by Lance Acord for Grey, produced by Park Pictures. It won 2 awards, including Cannes Lions 2016 Film Craft Silver.

A choir of "Super Bowl Babies" from different winning cities and eras sing about how they were conceived on Super Bowl night, culminating in a grand performance with Seal.

Video: NFL on YouTube

Shot by shot

  1. A group of children wearing blue robes and knit hats stand on a rooftop, singing with a city skyline in the background.© NFL0:00
  2. A diverse group of children in red choir robes with gray stoles sing in a school auditorium, with a Tampa Bay Buccaneers flag hanging behind them.© NFL0:31
  3. A diverse group of children, dressed in blue choir robes, red stoles, and New York Giants beanies and scarves, sing on a rooftop with a city skyline in the background.© NFL0:41
  4. A group of diverse children, dressed in blue choir robes and Indianapolis Colts beanies, sing together in a rural, snowy field with a rustic barn in the background.© NFL1:01
  5. A man with dark skin, wearing a black suit and a red scarf, stands with arms outstretched, looking up at the sky, with the Golden Gate Bridge in the background.© NFL1:09
  6. A group of diverse babies, dressed in navy blue graduation gowns with bright green ties, stand on risers in front of a large blue banner with a white "12" on it.© NFL1:24
  7. A bald Black man with facial scars, wearing a black suit and a red scarf, sings passionately with outstretched arms in front of the Golden Gate Bridge.© NFL1:36
  8. A large choir of adults and children, dressed in red and blue robes, sing together in a grand, sunlit hall with arched doorways.© NFL1:50
  9. A diverse group of adults and babies, dressed in choir robes and NFL team gear, sing together in a close-up shot.© NFL2:06
  10. A Black woman with dreadlocks, wearing a black shirt and yellow scarf, sings joyfully in a choir at a stadium.© NFL2:16
  11. A Black woman in a black and yellow top holds a crying baby dressed in a blue and green outfit and a black hat, surrounded by other people.© NFL2:26
  12. A bald African American man in a suit and scarf sings with his arm raised, looking up at the sky during golden hour.© NFL2:40

Stills © NFL. Made by Grey, Park Pictures and Lance Acord.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Super Bowl victories lead to babies, celebrated through a musical choir.

Tagline: “FOOTBALL IS FAMILY”

choir performancecelebrating sports victorygenerational storytellinghumorous origin storycelebrity cameodiverse cast

The cut

Length
187 s
Shots
59
Average shot
3.2 s

What creatives use NFL “Super Bowl Babies Choir” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NFL “Super Bowl Babies Choir”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of children wearing blue robes and knit hats stand on a rooftop, singing with a city skyline in the background.© NFLA diverse group of children in red choir robes with gray stoles sing in a school auditorium, with a Tampa Bay Buccaneers flag hanging behind them.© NFLA diverse group of children, dressed in blue choir robes, red stoles, and New York Giants beanies and scarves, sing on a rooftop with a city skyline in the background.© NFLA group of diverse children, dressed in blue choir robes and Indianapolis Colts beanies, sing together in a rural, snowy field with a rustic barn in the background.© NFL
    Frames from NFL “Super Bowl Babies Choir”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of NFL “Super Bowl Babies Choir” in order, with its length, framing and what happens in it.

    A group of children wearing blue robes and knit hats stand on a rooftop, singing with a city skyline in the background.© NFLA diverse group of children in red choir robes with gray stoles sing in a school auditorium, with a Tampa Bay Buccaneers flag hanging behind them.© NFLA diverse group of children, dressed in blue choir robes, red stoles, and New York Giants beanies and scarves, sing on a rooftop with a city skyline in the background.© NFLA group of diverse children, dressed in blue choir robes and Indianapolis Colts beanies, sing together in a rural, snowy field with a rustic barn in the background.© NFLA man with dark skin, wearing a black suit and a red scarf, stands with arms outstretched, looking up at the sky, with the Golden Gate Bridge in the background.© NFLA group of diverse babies, dressed in navy blue graduation gowns with bright green ties, stand on risers in front of a large blue banner with a white "12" on it.© NFL
    Length: 187 s · Shots: 59 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a generational storytelling

    Before you present an idea, you need to know who has done it, and how.

    NFL “Super Bowl Babies Choir” is built on a generational storytelling. Search the library by idea to see every spot that uses it.

    B&Q “Build A Life”© B&QThe Salvation Army “Gifting in Wills 30”© The Salvation ArmyAncestry® “Meyer Family Story”© Ancestry®Disney “FROM OUR FAMILY TO YOURS - Disney Christmas Advert 2020”© Disney
    B&Q · The Salvation Army · Ancestry® · Disney

More commercials by Lance Acord

More from Grey

Award-winning sport commercials

Questions

Who directed the NFL “Super Bowl Babies Choir” commercial?

Lance Acord directed it, produced by Park Pictures, for the agency Grey.

Which agency made NFL “Super Bowl Babies Choir”?

Grey created it for NFL (2016).

What awards did NFL “Super Bowl Babies Choir” win?

2 awards, including Cannes Lions 2016 Film Craft Silver and Cannes Lions 2016 Film Bronze.

What is the tagline of NFL “Super Bowl Babies Choir”?

“FOOTBALL IS FAMILY”

Sources for the credits and awards

en.wikipedia.orgsuperbowl-ads.comiSpot.tvAds of the Worldadstasher.comThe WorkThe WorkThe WorkThe Work