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Nike “Nike Just Do It 'Dream Crazy” 2019

Nike “Nike Just Do It 'Dream Crazy” (2019) is a Nike commercial directed by Lance Acord for Wieden+Kennedy, produced by Park Pictures. It won 6 awards, including One Show 2019 Best of Show Pencil and The One Show 2019 Best of Show.

This ad showcases athletes pushing their limits, from running marathons to facing formidable opponents, all while being encouraged to "Just Do It."

Video: nikecorresp on YouTube

Shot by shot

  1. An overhead shot shows a diverse group of people running on a dirt path, surrounded by green foliage, during the day.© Nike0:04
  2. A male police officer with a beard and dark uniform runs across a city street during the day, with buildings and palm trees in the background.© Nike0:12
  3. A young male cowboy in a white hoodie and jeans rides a mechanical bull outdoors during the day, trying to stay on as it bucks.© Nike0:17
  4. A group of people dance on a beach at night, illuminated by fireworks exploding in the background.© Nike0:27
  5. A young male soccer player in a yellow jersey and green shorts performs a bicycle kick in a stadium, with other players and spectators in the background.© Nike0:31
  6. Nike “Nike Just Do It 'Dream Crazy”, shot 43© Nike0:38
  7. A young woman with dark hair practices table tennis alone in a dimly lit, cluttered basement, hitting a ball against a wall.© Nike0:49
  8. Serena Williams, a female tennis player in a pink dress, prepares to serve on a clay court during a match, with spectators in the background.© Nike0:56
  9. Two young men play basketball on an outdoor court under a bridge, with other people in the background.© Nike1:00
  10. A group of female cheerleaders in dark uniforms with purple and white pom-poms sit on a red basketball court, looking up at someone passing by.© Nike1:06
  11. Two male basketball players dribble and defend each other on an outdoor court, surrounded by a crowd of spectators on a sunny day.© Nike1:11
  12. A male basketball player in a dark jersey dunks a basketball in a brightly lit stadium, with confetti falling.© Nike1:19

Stills © Nike. Made by Wieden+Kennedy, Park Pictures and Lance Acord.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Inspiring athletes to push boundaries and overcome challenges, regardless of their sport.

Tagline: “JUST DO IT.”

underdog storyovercoming adversitycelebrity endorsementmontage of diverse sportsaspirational messagingcall to action

The cut

Length
96 s
Shots
94
Average shot
1.0 s

What creatives use Nike “Nike Just Do It 'Dream Crazy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Nike Just Do It 'Dream Crazy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An overhead shot shows a diverse group of people running on a dirt path, surrounded by green foliage, during the day.© NikeA male police officer with a beard and dark uniform runs across a city street during the day, with buildings and palm trees in the background.© NikeA young male cowboy in a white hoodie and jeans rides a mechanical bull outdoors during the day, trying to stay on as it bucks.© NikeA group of people dance on a beach at night, illuminated by fireworks exploding in the background.© Nike
    Frames from Nike “Nike Just Do It 'Dream Crazy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Nike Just Do It 'Dream Crazy” in order, with its length, framing and what happens in it.

    An overhead shot shows a diverse group of people running on a dirt path, surrounded by green foliage, during the day.© NikeA male police officer with a beard and dark uniform runs across a city street during the day, with buildings and palm trees in the background.© NikeA young male cowboy in a white hoodie and jeans rides a mechanical bull outdoors during the day, trying to stay on as it bucks.© NikeA group of people dance on a beach at night, illuminated by fireworks exploding in the background.© NikeA young male soccer player in a yellow jersey and green shorts performs a bicycle kick in a stadium, with other players and spectators in the background.© NikeNike “Nike Just Do It 'Dream Crazy”, 0:38© Nike
    Length: 96 s · Shots: 94 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Nike “Nike Just Do It 'Dream Crazy” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Lance Acord

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Nike Just Do It 'Dream Crazy” commercial?

Lance Acord directed it, produced by Park Pictures, for the agency Wieden+Kennedy.

Which agency made Nike “Nike Just Do It 'Dream Crazy”?

Wieden+Kennedy created it for Nike (2019).

What awards did Nike “Nike Just Do It 'Dream Crazy” win?

6 awards, including One Show 2019 Best of Show Pencil, The One Show 2019 Best of Show, One Show 2019 Gold Pencil — Film and The One Show 2019 Television & VOD / Long Form - Campaign Gold Pencil.

What is the tagline of Nike “Nike Just Do It 'Dream Crazy”?

“JUST DO IT.”

Sources for the credits and awards

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