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Volvo “Volvo S90 Song of the Open Road” 2017

Volvo “Volvo S90 Song of the Open Road” (2017) is a Volvo commercial directed by Niclas Larsson for Grey, produced by Iconoclast / Anonymous. It won one award: AICP Post 2017 Winner Automotive.

A man leaves his mundane life behind to embark on an inspiring road trip in his Volvo S90, embracing freedom and the beauty of the open road.

Video: Volvo Cars Manhattan on YouTube

Shot by shot

  1. A man with long hair sits barefoot at a desk with a laptop in a modern, sunlit interior, looking relaxed.© Volvo0:00
  2. A man's hand closes a laptop on a desk in an interior setting during the day.© Volvo0:02
  3. A man with dark, curly hair, wearing a dark shirt, walks across a modern living room, picking up items as he goes.© Volvo0:02
  4. A grey Volvo S90 sedan drives quickly from left to right on a desert road under a bright sky, with blurred background.© Volvo0:05
  5. A man's hand is shown in a medium closeup, turning a knob to start a car in an interior setting.© Volvo0:06
  6. A dark grey Volvo S90 sedan drives on a desert road at dusk, with its headlights on, moving towards the right of the frame.© Volvo0:08
  7. A low-angle shot of a long, empty desert road with a yellow dividing line, suggesting movement and travel.© Volvo0:09
  8. A close-up shot of a car's dashboard, showing the navigation screen with a map and climate controls, as a person's hand is visible on the steering wheel.© Volvo0:10
  9. A blue Volvo S90 drives down a long, empty highway through a mountainous landscape under a clear sky.© Volvo0:13
  10. A close-up shot of a car's interior, showing the engine start/stop button and drive mode selector, with a book and glasses resting nearby.© Volvo0:15
  11. A beautiful red fox with bright eyes looks directly at the camera, standing on a dirt path in a natural, outdoor setting.© Volvo0:20
  12. A man with wet hair and a towel around his neck works on a laptop on the hood of a car, looking out at the ocean at sunset.© Volvo0:21

Stills © Volvo. Made by Grey, Iconoclast / Anonymous and Niclas Larsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Poetic narration over beautiful shots of a car journey.

Tagline: “THE ALL-NEW VOLVO S90 OUR IDEA OF LUXURY”

escape from routinejourney of self-discoverynature's beautyopen road freedomluxury and adventurepoetic voice-over

The cut

Length
30 s
Shots
19
Average shot
1.6 s

What creatives use Volvo “Volvo S90 Song of the Open Road” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo “Volvo S90 Song of the Open Road”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with long hair sits barefoot at a desk with a laptop in a modern, sunlit interior, looking relaxed.© VolvoA man's hand closes a laptop on a desk in an interior setting during the day.© VolvoA man with dark, curly hair, wearing a dark shirt, walks across a modern living room, picking up items as he goes.© VolvoA grey Volvo S90 sedan drives quickly from left to right on a desert road under a bright sky, with blurred background.© Volvo
    Frames from Volvo “Volvo S90 Song of the Open Road”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo “Volvo S90 Song of the Open Road” in order, with its length, framing and what happens in it.

    A man with long hair sits barefoot at a desk with a laptop in a modern, sunlit interior, looking relaxed.© VolvoA man's hand closes a laptop on a desk in an interior setting during the day.© VolvoA man with dark, curly hair, wearing a dark shirt, walks across a modern living room, picking up items as he goes.© VolvoA grey Volvo S90 sedan drives quickly from left to right on a desert road under a bright sky, with blurred background.© VolvoA man's hand is shown in a medium closeup, turning a knob to start a car in an interior setting.© VolvoA dark grey Volvo S90 sedan drives on a desert road at dusk, with its headlights on, moving towards the right of the frame.© Volvo
    Length: 30 s · Shots: 19 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a escape from routine

    Before you present an idea, you need to know who has done it, and how.

    Volvo “Volvo S90 Song of the Open Road” is built on a escape from routine. Search the library by idea to see every spot that uses it.

    Optimist “Karoq”© OptimistNational Trust “Love the Coast”© National TrustRenault Duster “Renault couple”© Renault DusterClub 18-30 “Diving”© Club 18-30
    Optimist · National Trust · Renault Duster · Club 18-30

More commercials by Niclas Larsson

  • Mercedes-Benz "In the Long Run" (2019) commercial still© Mercedes-BenzMercedes-Benz “In the Long Run” 2019Dir. Niclas Larsson · antoni garageEpica Gold 2019
  • Whatsapp Inc. "ONE“ – WhatsApp New Year’s Campaign" (2022) commercial still© Whatsapp Inc.Whatsapp Inc. “ONE“ – WhatsApp New Year’s Campaign” 2022Dir. Niclas Larsson · BBDO Group Germany GmbHCiclope Silver 2022
  • Volkswagen "See the Unseen" (2022) commercial still© VolkswagenVolkswagen “See the Unseen” 2022Dir. Niclas Larsson · adam&eve\TBWABritish Arrows Silver 2022
  • Volvo Cars - Xc60/Xc90 "The Parents" (2021) commercial still© Volvo Cars - Xc60/Xc90Volvo Cars - Xc60/Xc90 “The Parents” 2021Dir. Niclas LarssonCannes Lions Bronze 2021
  • WhatsApp "It's Not the New Year Until You Get the Message You've Been Waiting For" (2022) commercial still© WhatsAppWhatsApp “It's Not the New Year Until You Get the Message You've Been Waiting For” 2022Dir. Niclas Larsson · BBDO ProximityAICP Awards Honoree 2022
  • Volvo "Backseat" (2020) commercial still© VolvoVolvo “Backseat” 2020Dir. Niclas Larsson

More from Grey

Award-winning auto commercials

Questions

Who directed the Volvo “Volvo S90 Song of the Open Road” commercial?

Niclas Larsson directed it, produced by Iconoclast / Anonymous, for the agency Grey.

Which agency made Volvo “Volvo S90 Song of the Open Road”?

Grey created it for Volvo (2017).

What awards did Volvo “Volvo S90 Song of the Open Road” win?

1 awards, including AICP Post 2017 Winner Automotive.

What is the tagline of Volvo “Volvo S90 Song of the Open Road”?

“THE ALL-NEW VOLVO S90 OUR IDEA OF LUXURY”

Sources for the credits and awards

aicpawards.com