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Mercedes-Benz “In the Long Run” 2019

Mercedes-Benz “In the Long Run” (2019) is a Mercedes-Benz commercial directed by Niclas Larsson for antoni garage, produced by Iconoclast Germany GmbH. It won 12 awards, including Epica 2019 Gold Best Use of Music, Clio 2019 Silver — Film Technique (Cinematography) / Cinematography and Cannes Lions 2019 Film Craft Bronze.

This ad showcases the journey of self-discovery and perseverance through various athletic and personal challenges, highlighting the Mercedes-Benz GLE as a companion for life's long run.

Video: Mercedes-Benz Vietnam on YouTube

Shot by shot

  1. A dark Mercedes-Benz SUV drives towards the camera on a tree-lined street during golden hour, with bright headlights on.© Mercedes-Benz0:00
  2. A silver Mercedes-Benz SUV drives quickly across a city intersection at sunset, with buildings and trees in the background.© Mercedes-Benz0:09
  3. Cyclists race on a track in a velodrome, while other athletes train in the background, in a wide shot.© Mercedes-Benz0:11
  4. A female cyclist in a black and purple cycling suit and helmet rides a bicycle on a sunny day, with another cyclist behind her.© Mercedes-Benz0:16
  5. A white Mercedes-Benz SUV drives through a dusty, dry field, kicking up a cloud of dust behind it under a clear sky.© Mercedes-Benz0:19
  6. Two female triathletes in wetsuits and swim caps prepare to dive into water at dawn, silhouetted against a mountain range.© Mercedes-Benz0:24
  7. A blurry shot of a person in a wetsuit falling into water, with bright sun flare and a blue sky in the background.© Mercedes-Benz0:30
  8. A female runner with a ponytail and black top runs on a track, with a male runner partially visible, against a bright sky.© Mercedes-Benz0:34
  9. A man with a beard and dark, curly hair looks down, with mountains in the background at dusk.© Mercedes-Benz0:37
  10. A female athlete, exhausted and sweating, runs on a track with a stadium stand in the background, bathed in golden hour sunlight.© Mercedes-Benz0:39
  11. A female cyclist in a helmet and sunglasses smiles while riding a bike outdoors on a sunny day.© Mercedes-Benz0:43
  12. A silver Mercedes-Benz GLE SUV drives on a road at golden hour, with the sun setting behind it.© Mercedes-Benz0:52

Stills © Mercedes-Benz. Made by antoni garage, Iconoclast Germany GmbH and Niclas Larsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The journey to self-discovery is a challenging, rewarding path, like driving a Mercedes-Benz.

Tagline: “All kinds of strength. The new GLE.”

journey of self-discoveryovercoming obstaclesathletic perseverancenature's grandeururban explorationpersonal reflection

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Mercedes-Benz “In the Long Run” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mercedes-Benz “In the Long Run”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark Mercedes-Benz SUV drives towards the camera on a tree-lined street during golden hour, with bright headlights on.© Mercedes-BenzA silver Mercedes-Benz SUV drives quickly across a city intersection at sunset, with buildings and trees in the background.© Mercedes-BenzCyclists race on a track in a velodrome, while other athletes train in the background, in a wide shot.© Mercedes-BenzA female cyclist in a black and purple cycling suit and helmet rides a bicycle on a sunny day, with another cyclist behind her.© Mercedes-Benz
    Frames from Mercedes-Benz “In the Long Run”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mercedes-Benz “In the Long Run” in order, with its length, framing and what happens in it.

    A dark Mercedes-Benz SUV drives towards the camera on a tree-lined street during golden hour, with bright headlights on.© Mercedes-BenzA silver Mercedes-Benz SUV drives quickly across a city intersection at sunset, with buildings and trees in the background.© Mercedes-BenzCyclists race on a track in a velodrome, while other athletes train in the background, in a wide shot.© Mercedes-BenzA female cyclist in a black and purple cycling suit and helmet rides a bicycle on a sunny day, with another cyclist behind her.© Mercedes-BenzA white Mercedes-Benz SUV drives through a dusty, dry field, kicking up a cloud of dust behind it under a clear sky.© Mercedes-BenzTwo female triathletes in wetsuits and swim caps prepare to dive into water at dawn, silhouetted against a mountain range.© Mercedes-Benz
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a journey of self-discovery

    Before you present an idea, you need to know who has done it, and how.

    Mercedes-Benz “In the Long Run” is built on a journey of self-discovery. Search the library by idea to see every spot that uses it.

    U-Haul “The Way To What's Ahead”© U-HaulWhatsApp “UGO: A Homecoming Story”© WhatsAppOrange “Trust Journey”© OrangeDubai Tourism “Dubai Presents”© Dubai Tourism
    U-Haul · WhatsApp · Orange · Dubai Tourism

More commercials by Niclas Larsson

  • Volvo "Volvo S90 Song of the Open Road" (2017) commercial still© VolvoVolvo “Volvo S90 Song of the Open Road” 2017Dir. Niclas Larsson · GreyAICP Awards Winner 2017
  • Whatsapp Inc. "ONE“ – WhatsApp New Year’s Campaign" (2022) commercial still© Whatsapp Inc.Whatsapp Inc. “ONE“ – WhatsApp New Year’s Campaign” 2022Dir. Niclas Larsson · BBDO Group Germany GmbHCiclope Silver 2022
  • Volkswagen "See the Unseen" (2022) commercial still© VolkswagenVolkswagen “See the Unseen” 2022Dir. Niclas Larsson · adam&eve\TBWABritish Arrows Silver 2022
  • Volvo Cars - Xc60/Xc90 "The Parents" (2021) commercial still© Volvo Cars - Xc60/Xc90Volvo Cars - Xc60/Xc90 “The Parents” 2021Dir. Niclas LarssonCannes Lions Bronze 2021
  • WhatsApp "It's Not the New Year Until You Get the Message You've Been Waiting For" (2022) commercial still© WhatsAppWhatsApp “It's Not the New Year Until You Get the Message You've Been Waiting For” 2022Dir. Niclas Larsson · BBDO ProximityAICP Awards Honoree 2022
  • Mercedes-Benz "The All-New GLE, In the Long Run" (2019) commercial still© Mercedes-BenzMercedes-Benz “The All-New GLE, In the Long Run” 2019Dir. Niclas Larsson · antoni garage

More from antoni garage

  • Mercedes-Benz AG "Enjoy Electric - EQC x The Weeknd" (2020) commercial still© Mercedes-Benz AGMercedes-Benz AG “Enjoy Electric - EQC x The Weeknd” 2020Dir. CANADA · antoni garageADC Awards Bronze 2020

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Mercedes-Benz “In the Long Run” commercial?

Niclas Larsson directed it, produced by Iconoclast Germany GmbH, for the agency antoni garage.

Which agency made Mercedes-Benz “In the Long Run”?

antoni garage created it for Mercedes-Benz (2019).

What awards did Mercedes-Benz “In the Long Run” win?

12 awards, including Epica 2019 Gold Best Use of Music, Epica 2019 Gold Copywriting & Storytelling, Epica 2019 Gold Direction & Cinematography and Epica 2019 Gold Luxury & Premium Brands.

What is the tagline of Mercedes-Benz “In the Long Run”?

“All kinds of strength. The new GLE.”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comThe Workawards.ciclopefestival.comawards.ciclopefestival.comclios.comclios.comclios.com