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Ocean Spray “Power Your Party” 2024

Ocean Spray “Power Your Party” (2024) is an Ocean Spray commercial directed by Jeff Low for Orchard Creative, produced by OPC. It won 4 awards, including D&AD 2024 Wood Pencil — Film / TV/VOD Commercials 31 - 120 Seconds, ANDY Awards 2024 Gold ANDY — CRAFT and Ad Age Best Ads of 2023 #11.

A dull party transforms into a lively, chaotic celebration when a woman secretly adds Ocean Spray cranberry juice to the punch, energizing the guests.

Video: Orchard on Vimeo

Shot by shot

  1. A diverse group of people, dressed in muted colors, stand awkwardly in a circle at a dimly lit party, holding plates and drinks.© Ocean Spray0:00
  2. A man with dreadlocks in a plaid shirt holds a plate with food, looking disgusted, then smiles at someone off-screen at an indoor party.© Ocean Spray0:04
  3. A diverse group of people, dressed in light blue and grey attire, stand in a circle in a dimly lit room, holding drinks and plates at a party.© Ocean Spray0:08
  4. A woman in her 60s, wearing a light blue suit, discreetly pours Ocean Spray cranberry juice into a punch bowl at a party.© Ocean Spray0:13
  5. A person's hand pours red liquid from a bottle into a large bowl of swirling red liquid, with empty glasses nearby on a light blue surface.© Ocean Spray0:21
  6. A woman in a light blue uniform holds a small glass of red liquid, looking confused and swaying as if affected by something, in a room with large windows.© Ocean Spray0:26
  7. A blonde woman and a Black man with dreadlocks are seen in a medium shot, looking surprised as they stand in a modern interior with large windows.© Ocean Spray0:30
  8. A close-up shot of an older woman with short brown hair, looking up and smiling slightly in an interior setting.© Ocean Spray0:35
  9. A man in his 50s, wearing a light blue argyle polo shirt, holds a small plate with food and looks around with a confused expression in a modern home.© Ocean Spray0:42
  10. A young woman with dark hair and a patterned grey top looks surprised, with her mouth open, in an interior setting.© Ocean Spray0:44
  11. An older woman in a light green suit sips a drink from a small glass, holding a woven bag, at an indoor party with balloons.© Ocean Spray0:47
  12. A group of people, including a man in a polo shirt, a boy in a button-up, and two women in dresses, are dancing awkwardly at a party in a house.© Ocean Spray0:51

Stills © Ocean Spray. Made by Orchard Creative, OPC and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cranberry juice transforms a boring party into a wild, energetic celebration.

Tagline: “Power your party.”

secret ingredientparty transformationunexpected energyawkward to wildsubtle mischiefcatalyst for chaos

The cut

Length
60 s
Shots
27
Average shot
2.2 s

What creatives use Ocean Spray “Power Your Party” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ocean Spray “Power Your Party”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people, dressed in muted colors, stand awkwardly in a circle at a dimly lit party, holding plates and drinks.© Ocean SprayA man with dreadlocks in a plaid shirt holds a plate with food, looking disgusted, then smiles at someone off-screen at an indoor party.© Ocean SprayA diverse group of people, dressed in light blue and grey attire, stand in a circle in a dimly lit room, holding drinks and plates at a party.© Ocean SprayA woman in her 60s, wearing a light blue suit, discreetly pours Ocean Spray cranberry juice into a punch bowl at a party.© Ocean Spray
    Frames from Ocean Spray “Power Your Party”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ocean Spray “Power Your Party” in order, with its length, framing and what happens in it.

    A diverse group of people, dressed in muted colors, stand awkwardly in a circle at a dimly lit party, holding plates and drinks.© Ocean SprayA man with dreadlocks in a plaid shirt holds a plate with food, looking disgusted, then smiles at someone off-screen at an indoor party.© Ocean SprayA diverse group of people, dressed in light blue and grey attire, stand in a circle in a dimly lit room, holding drinks and plates at a party.© Ocean SprayA woman in her 60s, wearing a light blue suit, discreetly pours Ocean Spray cranberry juice into a punch bowl at a party.© Ocean SprayA person's hand pours red liquid from a bottle into a large bowl of swirling red liquid, with empty glasses nearby on a light blue surface.© Ocean SprayA woman in a light blue uniform holds a small glass of red liquid, looking confused and swaying as if affected by something, in a room with large windows.© Ocean Spray
    Length: 60 s · Shots: 27 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a secret ingredient

    Before you present an idea, you need to know who has done it, and how.

    Ocean Spray “Power Your Party” is built on a secret ingredient. Search the library by idea to see every spot that uses it.

    NutraSweet “Fake”© NutraSweetMerisant “Fake”© MerisantJim Beam “Raised Together - 30”© Jim BeamIRN-BRU “Nessie”© IRN-BRU
    NutraSweet · Merisant · Jim Beam · IRN-BRU

More commercials by Jeff Low

More from Orchard Creative

  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Ocean Spray “Power Your Party” commercial?

Jeff Low directed it, produced by OPC, for the agency Orchard Creative.

Which agency made Ocean Spray “Power Your Party”?

Orchard Creative created it for Ocean Spray (2024).

What awards did Ocean Spray “Power Your Party” win?

4 awards, including D&AD 2024 Wood Pencil — Film / TV/VOD Commercials 31 - 120 Seconds, ANDY Awards 2024 Gold ANDY — CRAFT, Ad Age Best Ads of 2023 #11 and Adweek Best Ads of 2023 #9.

What is the tagline of Ocean Spray “Power Your Party”?

“Power your party.”

Sources for the credits and awards

dandad.orgweb.archive.orgweb.archive.orgAdForum