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Bell Canada “Mini Dragons” 2025

Bell Canada “Mini Dragons” (2025) is a Bell Canada commercial for Leo, produced by FRANK. It won one award: Epica 2025 Bronze Copywriting & Storytelling.

Two friends debate the hypothetical dangers of battling one large dragon versus fifty mini dragons, highlighting the importance of connection and conversation.

Video: Bell Canada on YouTube

Shot by shot

  1. A young man in a grey hoodie and patterned shirt talks on the phone while doing laundry in a laundromat, seen through a washing machine door.© Bell Canada0:00
  2. A young Black man in a grey sweatshirt and cargo pants talks on a white smartphone in a dimly lit hallway, looking confused.© Bell Canada0:03
  3. A man talks on his phone while doing laundry in a laundromat, as a young girl sits nearby, looking down.© Bell Canada0:05
  4. A young man in a hoodie talks on the phone while doing laundry in a dimly lit laundromat, looking around with a confused expression.© Bell Canada0:09
  5. A man with a beard and curly hair is seen through a washing machine door, talking on a phone in a laundromat.© Bell Canada0:14
  6. A young Black man in a grey sweatshirt and cargo pants talks on a white smartphone in a dimly lit hallway, gesturing with his free hand.© Bell Canada0:17
  7. A young man in a Hawaiian shirt and hoodie talks on a phone, looking frustrated, in a laundromat at night.© Bell Canada0:19
  8. A young Black man in a grey sweatshirt and silver chain talks on a white smartphone, looking to the right in a dimly lit interior.© Bell Canada0:21
  9. A young man in a hoodie and jeans stands in a laundromat, talking on the phone, seen through a window at night.© Bell Canada0:23

Stills © Bell Canada. Made by Leo and FRANK.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A silly hypothetical debate about dragons to promote talking on the phone.

Tagline: “So whatever you talk about, just talk.”

hypothetical scenariofriendship bantereveryday settingunexpected twistrelatable dialogue

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Bell Canada “Mini Dragons” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bell Canada “Mini Dragons”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a grey hoodie and patterned shirt talks on the phone while doing laundry in a laundromat, seen through a washing machine door.© Bell CanadaA young Black man in a grey sweatshirt and cargo pants talks on a white smartphone in a dimly lit hallway, looking confused.© Bell CanadaA man talks on his phone while doing laundry in a laundromat, as a young girl sits nearby, looking down.© Bell CanadaA young man in a hoodie talks on the phone while doing laundry in a dimly lit laundromat, looking around with a confused expression.© Bell Canada
    Frames from Bell Canada “Mini Dragons”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bell Canada “Mini Dragons” in order, with its length, framing and what happens in it.

    A young man in a grey hoodie and patterned shirt talks on the phone while doing laundry in a laundromat, seen through a washing machine door.© Bell CanadaA young Black man in a grey sweatshirt and cargo pants talks on a white smartphone in a dimly lit hallway, looking confused.© Bell CanadaA man talks on his phone while doing laundry in a laundromat, as a young girl sits nearby, looking down.© Bell CanadaA young man in a hoodie talks on the phone while doing laundry in a dimly lit laundromat, looking around with a confused expression.© Bell CanadaA man with a beard and curly hair is seen through a washing machine door, talking on a phone in a laundromat.© Bell CanadaA young Black man in a grey sweatshirt and cargo pants talks on a white smartphone in a dimly lit hallway, gesturing with his free hand.© Bell Canada
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a friendship banter

    Before you present an idea, you need to know who has done it, and how.

    Bell Canada “Mini Dragons” is built on a friendship banter. Search the library by idea to see every spot that uses it.

    Uber Eats “Uber Don't Eats”© Uber EatsMaxibon “Go Full Cookie more bons”© MaxibonBell “Just Talk”© BellFanDuel “Toupee”© FanDuel
    Uber Eats · Maxibon · Bell · FanDuel

More from Leo

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  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Which agency made Bell Canada “Mini Dragons”?

Leo created it for Bell Canada (2025).

What awards did Bell Canada “Mini Dragons” win?

1 awards, including Epica 2025 Bronze Copywriting & Storytelling.

What is the tagline of Bell Canada “Mini Dragons”?

“So whatever you talk about, just talk.”

Sources for the credits and awards

winners.epica-awards.com