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eBay “Everyone Has A Thing” 2023

eBay “Everyone Has A Thing” (2023) is an eBay commercial directed by King She for Special, produced by Revolver + Somesuch. It won 2 awards, including Ciclope 2023 Gold Sound And Music Adapted Music and Clio 2024 Bronze — Film Craft / Music-Adapted.

A melancholic boy is cheered up by his mother, who reminds him to think of his favorite things, leading to a montage of diverse people enjoying their unique passions found on eBay.

Video: King She on Vimeo

Shot by shot

  1. A young red-haired person with freckles rests their head on their arms, looking out a rainy window with a melancholic expression.© eBay0:00
  2. A woman with red hair and a white shirt looks down and to the left, smiling softly, in a warm, naturally lit interior setting.© eBay0:09
  3. A dark-skinned hand places a brown leather handbag with gold accents onto a display stand in a brightly lit store, with other handbags visible in the background.© eBay0:20
  4. A camera moves through a series of nested cardboard boxes, revealing the eBay logo on tape as the final box is placed inside.© eBay0:25
  5. Multiple hands are seen quickly placing white baseball caps with colorful logos onto a conveyor belt, which is also covered in colorful logos.© eBay0:28
  6. A person's hand flips through a collection of vinyl records, revealing colorful album art in a dimly lit interior.© eBay0:31
  7. A person in a pink helmet rides a motorcycle down a winding, tree-lined road, with sunlight filtering through the leaves.© eBay0:37
  8. A woman with short white hair, wearing a sparkly top and large hoop earrings, smiles while looking at her reflection in multiple mirrors.© eBay0:45
  9. A child's face is seen in a dark room, illuminated by warm, out-of-focus lights in the background, creating a mysterious and serene atmosphere.© eBay0:53
  10. A person's hand with painted nails uses a laptop trackpad, while a rack of colorful clothes hangs below, in a cozy room.© eBay0:59
  11. A man with a beard and curly hair, seen from behind, sits in a car and waves to a diverse group of people standing outside in an industrial area.© eBay1:16
  12. A red-haired boy in a plaid shirt smiles at the camera while playing a card game at a long yellow table with other children.© eBay1:21

Stills © eBay. Made by Special, Revolver + Somesuch and King She.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A modern take on "My Favorite Things" song, showcasing diverse passions.

Tagline: “Everyone has a Thing”

musical montageproblem-solutionintergenerational bondfinding joy in hobbiesdiverse communityproduct as enabler

The cut

Length
90 s
Shots
67
Average shot
1.3 s

What creatives use eBay “Everyone Has A Thing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of eBay “Everyone Has A Thing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young red-haired person with freckles rests their head on their arms, looking out a rainy window with a melancholic expression.© eBayA woman with red hair and a white shirt looks down and to the left, smiling softly, in a warm, naturally lit interior setting.© eBayA dark-skinned hand places a brown leather handbag with gold accents onto a display stand in a brightly lit store, with other handbags visible in the background.© eBayMultiple hands are seen quickly placing white baseball caps with colorful logos onto a conveyor belt, which is also covered in colorful logos.© eBay
    Frames from eBay “Everyone Has A Thing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of eBay “Everyone Has A Thing” in order, with its length, framing and what happens in it.

    A young red-haired person with freckles rests their head on their arms, looking out a rainy window with a melancholic expression.© eBayA woman with red hair and a white shirt looks down and to the left, smiling softly, in a warm, naturally lit interior setting.© eBayA dark-skinned hand places a brown leather handbag with gold accents onto a display stand in a brightly lit store, with other handbags visible in the background.© eBayMultiple hands are seen quickly placing white baseball caps with colorful logos onto a conveyor belt, which is also covered in colorful logos.© eBayA person's hand flips through a collection of vinyl records, revealing colorful album art in a dimly lit interior.© eBayA person in a pink helmet rides a motorcycle down a winding, tree-lined road, with sunlight filtering through the leaves.© eBay
    Length: 90 s · Shots: 67 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a musical montage

    Before you present an idea, you need to know who has done it, and how.

    eBay “Everyone Has A Thing” is built on a musical montage. Search the library by idea to see every spot that uses it.

    Apple “I'm Not Remarkable”© AppleAdobe “The Adobe ‘I Love You, Acrobat’ Campaign”© AdobeCillit Bang “The Mechanic”© Cillit BangBBC LOCAL RADIO “Show Your Love”© BBC LOCAL RADIO
    Apple · Adobe · Cillit Bang · BBC LOCAL RADIO

More commercials by King She

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  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Tommy's "Projecting Life" (2025) commercial still© Tommy'sTommy's “Projecting Life” 2025Dir. Jackie Bao · SpecialCreative Circle Gold 2025
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Kathmandu "Kathmandu - 'Summer Never Sleeps" (2023) commercial still© KathmanduKathmandu “Kathmandu - 'Summer Never Sleeps” 2023Dir. Daniel Warwick · SpecialD&AD Yellow Pencil 2023
  • Tourism New Zealand "Stop Dreaming About New Zealand And Go" (2022) commercial still© Tourism New ZealandTourism New Zealand “Stop Dreaming About New Zealand And Go” 2022Dir. The Bobbsey Twins from Homicide · Specialshots Awards Gold 2022

Award-winning tech commercials

Questions

Who directed the eBay “Everyone Has A Thing” commercial?

King She directed it, produced by Revolver + Somesuch, for the agency Special.

Which agency made eBay “Everyone Has A Thing”?

Special created it for eBay (2023).

What awards did eBay “Everyone Has A Thing” win?

2 awards, including Ciclope 2023 Gold Sound And Music Adapted Music and Clio 2024 Bronze — Film Craft / Music-Adapted.

What is the tagline of eBay “Everyone Has A Thing”?

“Everyone has a Thing”

Sources for the credits and awards

awards.ciclopefestival.comclios.com