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Andrex “Push Like You're Pooing” 2026

Andrex “Push Like You're Pooing” (2026) is an Andrex commercial directed by King She for FCB, produced by Somesuch. It won one award: Ciclope 2026 Bronze Craft Direction – Direction | Mid Form.

A pregnant woman's fear of pooing during labor is humorously addressed through a series of relatable, intense, and ultimately reassuring scenarios, culminating in a celebration of the messy reality of childbirth.

Video: Andrex® on YouTube

Shot by shot

  1. A person's eye is shown in extreme closeup, with the pupil dilating and contracting, reflecting a small image of a room.© Andrex0:06
  2. A man and a nurse rush down a hospital corridor, pushing a gurney and carrying a suitcase, as they head towards a bright light at the end of the hall.© Andrex0:25
  3. A woman's bare feet push down on a white pillow on a bed, as she appears to be in labor in a hospital room.© Andrex0:36
  4. A person's feet in white sneakers are seen from a low angle, tapping nervously on a dark floor in an interior setting.© Andrex0:42
  5. A woman in a red sports bra is seen from a medium closeup, looking up at someone off-screen with a strained expression in a dimly lit room.© Andrex0:52
  6. A female midwife in blue scrubs leans over a birthing pool, looking intently at a woman whose legs are visible in the foreground, in a hospital room.© Andrex1:02
  7. A sweaty, red-faced woman in a yellow top lies on a striped pillow, looking up and holding a man's hand in a hospital room.© Andrex1:07
  8. A medical monitor displays vital signs, including a heart rate of 128/69 and a graphic of a pooping emoji, in a hospital room.© Andrex1:11
  9. A female midwife in blue scrubs leans over a birthing pool, looking shocked and wide-eyed, in a hospital room.© Andrex1:16
  10. A woman in a black top lies in a blue inflatable pool, surrounded by other women on exercise balls, all pushing and grunting in a large, empty room.© Andrex1:17
  11. A young woman with long curly hair, wearing a cream-colored hoodie, holds a newborn baby with a pacifier in a cozy room.© Andrex1:38
  12. A new mother with curly blonde hair, wearing a pink robe, holds her newborn baby in a hospital bed, looking at the camera and talking.© Andrex1:44

Stills © Andrex. Made by FCB, Somesuch and King She.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Humorously normalize the fear of pooing during labor with relatable, intense, and reassuring scenarios.

Tagline: “Get Comfortable”

fear of the unknownrelatable anxietieshumorous exaggerationempowerment through shared experiencemedical staff with a twisttransformative journey

The cut

Length
120 s
Shots
72
Average shot
1.7 s

What creatives use Andrex “Push Like You're Pooing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Andrex “Push Like You're Pooing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's eye is shown in extreme closeup, with the pupil dilating and contracting, reflecting a small image of a room.© AndrexA man and a nurse rush down a hospital corridor, pushing a gurney and carrying a suitcase, as they head towards a bright light at the end of the hall.© AndrexA woman's bare feet push down on a white pillow on a bed, as she appears to be in labor in a hospital room.© AndrexA person's feet in white sneakers are seen from a low angle, tapping nervously on a dark floor in an interior setting.© Andrex
    Frames from Andrex “Push Like You're Pooing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Andrex “Push Like You're Pooing” in order, with its length, framing and what happens in it.

    A person's eye is shown in extreme closeup, with the pupil dilating and contracting, reflecting a small image of a room.© AndrexA man and a nurse rush down a hospital corridor, pushing a gurney and carrying a suitcase, as they head towards a bright light at the end of the hall.© AndrexA woman's bare feet push down on a white pillow on a bed, as she appears to be in labor in a hospital room.© AndrexA person's feet in white sneakers are seen from a low angle, tapping nervously on a dark floor in an interior setting.© AndrexA woman in a red sports bra is seen from a medium closeup, looking up at someone off-screen with a strained expression in a dimly lit room.© AndrexA female midwife in blue scrubs leans over a birthing pool, looking intently at a woman whose legs are visible in the foreground, in a hospital room.© Andrex
    Length: 120 s · Shots: 72 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a humorous exaggeration

    Before you present an idea, you need to know who has done it, and how.

    Andrex “Push Like You're Pooing” is built on a humorous exaggeration. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsPedigree “Scared”© PedigreeKalbaz “Ping Pong”© Kalbaz
    Novartis · Uber Eats · Pedigree · Kalbaz

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Questions

Who directed the Andrex “Push Like You're Pooing” commercial?

King She directed it, produced by Somesuch, for the agency FCB.

Which agency made Andrex “Push Like You're Pooing”?

FCB created it for Andrex (2026).

What awards did Andrex “Push Like You're Pooing” win?

1 awards, including Ciclope 2026 Bronze Craft Direction – Direction | Mid Form.

What is the tagline of Andrex “Push Like You're Pooing”?

“Get Comfortable”

Sources for the credits and awards

awards.ciclopefestival.com