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Air Canada “Ticket to Dream” 2024

Air Canada “Ticket to Dream” (2024) is an Air Canada commercial directed by Kevin Foley for FCB, produced by Scouts Honour. It won 7 awards, including Clio Sports 2025 Gold — Film Craft / Direction, ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction and LIA 2024 Silver — Production & Post-Production / Editing.

This ad follows the journey of several individuals from diverse backgrounds, showcasing their struggles and triumphs as they pursue their dreams, culminating in moments of success and connection facilitated by Air Canada.

Video: Graham Chisholm on Vimeo

Shot by shot

  1. Three people ride in the back of a pickup truck, kicking up dust on a long, winding dirt road through a rural landscape in Trelawny, Jamaica.© Air Canada0:00
  2. A Black man in his 30s, wearing a striped polo shirt and suspenders, looks around with a neutral expression in a rural field under a clear sky.© Air Canada0:14
  3. A young woman with long dark hair looks over her shoulder at a man standing in a doorway at the end of a dimly lit hallway.© Air Canada0:28
  4. Two men in casual clothes run and jump into the back of a moving pickup truck on a dusty road under a blue sky.© Air Canada0:49
  5. A person's face is shown in extreme closeup, covered in sweat and water droplets, looking down with a determined expression in a dark, rainy setting.© Air Canada1:01
  6. A close-up shot of several golden trophies on a shelf, with a calendar marked "2024" and a drawing of the Eiffel Tower in the background.© Air Canada1:14
  7. A man in his 30s, wearing a red shirt and seatbelt, looks out the window of a moving car, with reflections visible on the glass.© Air Canada1:29
  8. A young Black couple sits on an airplane, looking out the window at the sunset over a city.© Air Canada1:37
  9. A person's chest and neck are visible, wearing a hospital gown, suggesting a medical setting.© Air Canada1:45
  10. A young Black female athlete in a white uniform with a Canadian flag looks up intently in a stadium.© Air Canada1:51
  11. A father holds his baby, both looking up at the bright sky through green leaves, in a heartwarming outdoor scene.© Air Canada2:09
  12. A sweaty Black woman in athletic wear holds a gold necklace with a ring pendant to her lips, looking down in a studio.© Air Canada2:18

Stills © Air Canada. Made by FCB, Scouts Honour and Kevin Foley.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dreams take flight: Air Canada connects people to their aspirations.

Tagline: “IT TAKES ONE CANADIAN DREAM TO MAKE ANOTHER. AIR CANADA. FLY THE FLAG.”

journey to successovercoming adversitycommunity supportemotional reunionflashbacks/flashforwardssymbolic objects

The cut

Length
150 s
Shots
112
Average shot
1.3 s

What creatives use Air Canada “Ticket to Dream” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Air Canada “Ticket to Dream”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three people ride in the back of a pickup truck, kicking up dust on a long, winding dirt road through a rural landscape in Trelawny, Jamaica.© Air CanadaA Black man in his 30s, wearing a striped polo shirt and suspenders, looks around with a neutral expression in a rural field under a clear sky.© Air CanadaA young woman with long dark hair looks over her shoulder at a man standing in a doorway at the end of a dimly lit hallway.© Air CanadaTwo men in casual clothes run and jump into the back of a moving pickup truck on a dusty road under a blue sky.© Air Canada
    Frames from Air Canada “Ticket to Dream”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Air Canada “Ticket to Dream” in order, with its length, framing and what happens in it.

    Three people ride in the back of a pickup truck, kicking up dust on a long, winding dirt road through a rural landscape in Trelawny, Jamaica.© Air CanadaA Black man in his 30s, wearing a striped polo shirt and suspenders, looks around with a neutral expression in a rural field under a clear sky.© Air CanadaA young woman with long dark hair looks over her shoulder at a man standing in a doorway at the end of a dimly lit hallway.© Air CanadaTwo men in casual clothes run and jump into the back of a moving pickup truck on a dusty road under a blue sky.© Air CanadaA person's face is shown in extreme closeup, covered in sweat and water droplets, looking down with a determined expression in a dark, rainy setting.© Air CanadaA close-up shot of several golden trophies on a shelf, with a calendar marked "2024" and a drawing of the Eiffel Tower in the background.© Air Canada
    Length: 150 s · Shots: 112 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a journey to success

    Before you present an idea, you need to know who has done it, and how.

    Air Canada “Ticket to Dream” is built on a journey to success. Search the library by idea to see every spot that uses it.

    Apple “Work is Worth it”© AppleUnder Armour “Rule Yourself: USA Women's Gymnastics”© Under ArmourSamsung “The Chant”© SamsungP&G “Best Job”© P&G
    Apple · Under Armour · Samsung · P&G

More commercials by Kevin Foley

  • Courageous Conversation Global Foundation "Not a Gun" (2021) commercial still© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Not a Gun” 2021Dir. Kevin Foley · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Air Canada "Tyler’s Walk" (2026) commercial still© Air CanadaAir Canada “Tyler’s Walk” 2026Dir. Kevin Foley · FCB CanadaClio Awards Silver 2026
  • Audi "The Earth is Flat" (2026) commercial still© AudiAudi “The Earth is Flat” 2026Dir. Kevin Foley · Bensimon Byrne
  • Toronto Blue Jays "Lights Up. Let's Go" (2025) commercial still© Toronto Blue JaysToronto Blue Jays “Lights Up. Let's Go” 2025Dir. Kevin Foley · Tall Poppy
  • Army National Guard "UNCOMMON IS CALLING" (2025) commercial still© Army National GuardArmy National Guard “UNCOMMON IS CALLING” 2025Dir. Kevin Foley · DDB Worldwide
  • Morgan Stanley "Behind the Drive - Old School Grit. New World Ideas" (2025) commercial still© Morgan StanleyMorgan Stanley “Behind the Drive - Old School Grit. New World Ideas” 2025Dir. Kevin Foley · TMA

More from FCB

  • Pringles "The Call of the Mustaches" (2025) commercial still© PringlesPringles “The Call of the Mustaches” 2025Dir. Steve Ayson · FCBEffie Awards Gold 2026
  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • AB InBev - Michelob ULTRA "Lap of Legends" (2025) commercial still© AB InBev - Michelob ULTRAAB InBev - Michelob ULTRA “Lap of Legends” 2025Dir. Andrew Proctor · FCBClio Awards Gold 2025
  • Dramamine "The Last Barf Bag" (2025) commercial still© DramamineDramamine “The Last Barf Bag” 2025Dir. Niles Jeran · FCBClio Awards Gold 2025
  • Waka Kotahi "Through My Eyes" (2023) commercial still© Waka KotahiWaka Kotahi “Through My Eyes” 2023Dir. Nathan Price · FCBshots Awards Gold 2023
  • Ontario Tourism Marketing Partnership Corporation "Where Am I" (2017) commercial still© Ontario Tourism Marketing Partnership CorporationOntario Tourism Marketing Partnership Corporation “Where Am I” 2017Dir. Andrew Cividino · FCBAICP Awards Winner 2017

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Air Canada “Ticket to Dream” commercial?

Kevin Foley directed it, produced by Scouts Honour, for the agency FCB.

Which agency made Air Canada “Ticket to Dream”?

FCB created it for Air Canada (2024).

What awards did Air Canada “Ticket to Dream” win?

7 awards, including Clio Sports 2025 Gold — Film Craft / Direction, Clio Sports 2025 Gold — Film Craft / Editing, ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction and LIA 2024 Silver — Production & Post-Production / Editing.

What is the tagline of Air Canada “Ticket to Dream”?

“IT TAKES ONE CANADIAN DREAM TO MAKE ANOTHER. AIR CANADA. FLY THE FLAG.”

Sources for the credits and awards

2024.liaentries.comaicpawards.comoneclub.orgwinners.epica-awards.comclios.comclios.comclios.comclios.comdandad.orgoneclub.org