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Waka Kotahi “Through My Eyes” 2023

Waka Kotahi “Through My Eyes” (2023) is a Waka Kotahi commercial directed by Nathan Price for FCB, produced by Ruskin. It won 2 awards, including Cannes Lions 2023 Film Craft Bronze and shots Awards Asia Pacific 2023 Gold — Casting.

A police officer's routine traffic stops are juxtaposed with the devastating reality of a car crash, highlighting the critical importance of road safety.

Video: Nathan Price on Vimeo

Shot by shot

  1. A police car drives on a multi-lane highway, followed by other cars, under a cloudy sky with green hills in the background.© Waka Kotahi0:00
  2. A police car with flashing lights is seen in the rearview mirror of a car driving on a highway during the day.© Waka Kotahi0:03
  3. A police officer in uniform stands next to a police car at a gas station, talking to two men in work clothes.© Waka Kotahi0:09
  4. A man in uniform holds up a phone showing a video call with a smiling child, with a highway and truck in the background.© Waka Kotahi0:11
  5. A police officer in a high-visibility vest stands with their back to the camera, looking out over a road at dusk.© Waka Kotahi0:16
  6. A male police officer in uniform leans down to speak to a driver through their car window on a cloudy day.© Waka Kotahi0:20
  7. A blurry view from inside a car shows a person in a high-visibility vest standing outside, partially reflected in the side mirror.© Waka Kotahi0:27
  8. A police officer in a high-vis vest talks to a driver next to a grey car on the shoulder of a highway, seen from inside another car.© Waka Kotahi0:32
  9. A POV shot from inside a car shows a utility truck with a worker in a high-vis vest on the side of a highway under a cloudy sky.© Waka Kotahi0:33
  10. A man in a high-vis vest runs towards a crashed car on a rural road, with debris scattered around and other people in the background.© Waka Kotahi0:38
  11. A white police car with flashing lights drives on a road at dusk, with a cloudy sky in the background.© Waka Kotahi0:41
  12. A crashed red SUV with a crumpled front end sits on the side of a rural road at dusk, with debris scattered around it and people standing nearby.© Waka Kotahi0:48

Stills © Waka Kotahi. Made by FCB, Ruskin and Nathan Price.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the police officer's perspective on speeding, from routine stops to tragic accidents.

Tagline: “Please slow down”

perspective shiftjuxtaposition of mundane and tragicemotional appealslice of lifeproblem-solution

The cut

Length
60 s
Shots
50
Average shot
1.2 s

What creatives use Waka Kotahi “Through My Eyes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Waka Kotahi “Through My Eyes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A police car drives on a multi-lane highway, followed by other cars, under a cloudy sky with green hills in the background.© Waka KotahiA police car with flashing lights is seen in the rearview mirror of a car driving on a highway during the day.© Waka KotahiA police officer in uniform stands next to a police car at a gas station, talking to two men in work clothes.© Waka KotahiA man in uniform holds up a phone showing a video call with a smiling child, with a highway and truck in the background.© Waka Kotahi
    Frames from Waka Kotahi “Through My Eyes”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Waka Kotahi “Through My Eyes” in order, with its length, framing and what happens in it.

    A police car drives on a multi-lane highway, followed by other cars, under a cloudy sky with green hills in the background.© Waka KotahiA police car with flashing lights is seen in the rearview mirror of a car driving on a highway during the day.© Waka KotahiA police officer in uniform stands next to a police car at a gas station, talking to two men in work clothes.© Waka KotahiA man in uniform holds up a phone showing a video call with a smiling child, with a highway and truck in the background.© Waka KotahiA police officer in a high-visibility vest stands with their back to the camera, looking out over a road at dusk.© Waka KotahiA male police officer in uniform leans down to speak to a driver through their car window on a cloudy day.© Waka Kotahi
    Length: 60 s · Shots: 50 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a emotional appeal

    Before you present an idea, you need to know who has done it, and how.

    Waka Kotahi “Through My Eyes” is built on a emotional appeal. Search the library by idea to see every spot that uses it.

    Change the Ref “The Shotline”© Change the RefFoundation to Combat Antisemitism “The Blue Square: Standing Up to Jewish Hate”© Foundation to Combat AntisemitismSave The Children “Rain”© Save The ChildrenNeutrogena “In The Sun: This Film Could Save Your Life”© Neutrogena
    Change the Ref · Foundation to Combat Antisemitism · Save The Children · Neutrogena

More commercials by Nathan Price

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Award-winning public service & ngo commercials

Questions

Who directed the Waka Kotahi “Through My Eyes” commercial?

Nathan Price directed it, produced by Ruskin, for the agency FCB.

Which agency made Waka Kotahi “Through My Eyes”?

FCB created it for Waka Kotahi (2023).

What awards did Waka Kotahi “Through My Eyes” win?

2 awards, including Cannes Lions 2023 Film Craft Bronze and shots Awards Asia Pacific 2023 Gold — Casting.

What is the tagline of Waka Kotahi “Through My Eyes”?

“Please slow down”

Sources for the credits and awards

The WorkThe WorkThe Workshots