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Erste Bank “Face Your Fears” 2023

Erste Bank “Face Your Fears” (2023) is an Erste Bank commercial directed by Nathan Price for Jung von Matt/Donau, produced by Zauberberg Productions GmbH. It won 2 awards, including ADC 2023 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Visual Effects and Ciclope 2023 Bronze Animation Cgi.

A young boy, plagued by a monstrous manifestation of his fears, learns to confront them with the help of a loyal companion.

Video: Nathan Price on Vimeo

Shot by shot

  1. A young boy sits on a bench, writing in a notebook, while two girls sit nearby, all framed by a chain-link fence, on a cloudy day at an outdoor court.© Erste Bank0:00
  2. A young boy with dark hair, wearing a red hoodie, looks down with a somber expression in an interior setting, possibly a classroom.© Erste Bank0:02
  3. A child's hand holds a pencil, writing on a piece of paper with math equations and a monster drawing, in a dimly lit interior.© Erste Bank0:04
  4. A child's hand draws a scary monster with red eyes and mouth on a piece of paper with math equations in a dimly lit room.© Erste Bank0:05
  5. A young boy in a red hoodie watches other children playing on a basketball court, as a large, shadowy monster appears in the background.© Erste Bank0:08
  6. A young boy with blue eyes and dark hair looks up with a worried expression, his face partially obscured by shadow.© Erste Bank0:12
  7. A boy in a red and blue jacket sits on a bench, watching other children play on a basketball court, as a monster appears in the background.© Erste Bank0:14
  8. A low-angle shot of children's legs and feet running on a dark blue playground with light blue lines.© Erste Bank0:21
  9. A young boy with dark hair and a red jacket runs across a field under a cloudy sky, looking scared.© Erste Bank0:24
  10. A young boy in a red hoodie and blue pants falls backward onto a grassy field under a cloudy sky, with houses in the background.© Erste Bank0:26
  11. A shaggy brown dog sits on a grassy field next to a person's legs, with suburban houses in the background under a cloudy sky.© Erste Bank0:49
  12. A young boy in a red and blue jacket smiles at a large, furry creature, with a cloudy sky in the background.© Erste Bank0:52

Stills © Erste Bank. Made by Jung von Matt/Donau, Zauberberg Productions GmbH and Nathan Price.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visualizing childhood fears as real monsters, then overcoming them with support.

Tagline: “Glaub an dich”

childhood fearsimaginary friendmonster as metaphorovercoming adversityloyalty of a pet

The cut

Length
60 s
Shots
29
Average shot
2.1 s
Format
mixed

What creatives use Erste Bank “Face Your Fears” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Erste Bank “Face Your Fears”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy sits on a bench, writing in a notebook, while two girls sit nearby, all framed by a chain-link fence, on a cloudy day at an outdoor court.© Erste BankA young boy with dark hair, wearing a red hoodie, looks down with a somber expression in an interior setting, possibly a classroom.© Erste BankA child's hand holds a pencil, writing on a piece of paper with math equations and a monster drawing, in a dimly lit interior.© Erste BankA child's hand draws a scary monster with red eyes and mouth on a piece of paper with math equations in a dimly lit room.© Erste Bank
    Frames from Erste Bank “Face Your Fears”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Erste Bank “Face Your Fears” in order, with its length, framing and what happens in it.

    A young boy sits on a bench, writing in a notebook, while two girls sit nearby, all framed by a chain-link fence, on a cloudy day at an outdoor court.© Erste BankA young boy with dark hair, wearing a red hoodie, looks down with a somber expression in an interior setting, possibly a classroom.© Erste BankA child's hand holds a pencil, writing on a piece of paper with math equations and a monster drawing, in a dimly lit interior.© Erste BankA child's hand draws a scary monster with red eyes and mouth on a piece of paper with math equations in a dimly lit room.© Erste BankA young boy in a red hoodie watches other children playing on a basketball court, as a large, shadowy monster appears in the background.© Erste BankA young boy with blue eyes and dark hair looks up with a worried expression, his face partially obscured by shadow.© Erste Bank
    Length: 60 s · Shots: 29 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a imaginary friend

    Before you present an idea, you need to know who has done it, and how.

    Erste Bank “Face Your Fears” is built on a imaginary friend. Search the library by idea to see every spot that uses it.

    John Lewis “Monty the Penguin”© John LewisBiogen “Friedreich and I”© BiogenLucky Magazine “Cheryl 'N Me”© Lucky MagazineSmyths Toys Superstores “Smyths Toys Superstores - Best Friend”© Smyths Toys Superstores
    John Lewis · Biogen · Lucky Magazine · Smyths Toys Superstores

More commercials by Nathan Price

  • Waka Kotahi "Through My Eyes" (2023) commercial still© Waka KotahiWaka Kotahi “Through My Eyes” 2023Dir. Nathan Price · FCBshots Awards Gold 2023
  • Honda Australia "Dream Run" (2015) commercial still© Honda AustraliaHonda Australia “Dream Run” 2015Dir. Nathan Price · Leo BurnettSpikes Asia Gold 2015
  • LIDL "#SANTACLARA Christmasfilm" (2017) commercial still© LIDLLIDL “#SANTACLARA Christmasfilm” 2017Dir. Nathan Price · Überground GmbHClio Awards Bronze 2017
  • Samsung "Coliseum" (2014) commercial still© SamsungSamsung “Coliseum” 2014Dir. Nathan Price · CHI & PartnersEpica Bronze 2014
  • E*TRADE "The Pursuit" (2026) commercial still© E*TRADEE*TRADE “The Pursuit” 2026Dir. Nathan Price · 72andSunny NY
  • TAC "Fatigue - The Unseen" (2026) commercial still© TACTAC “Fatigue - The Unseen” 2026Dir. Nathan Price

More from Jung von Matt/Donau

  • Erste Group "Believe in Tomorrow" (2022) commercial still© Erste GroupErste Group “Believe in Tomorrow” 2022Dir. Mark Waring · Jung von Matt/DonauCreative Circle Silver 2022
  • Erste Group Bank AG "#Believeinchristmas" (2023) commercial still© Erste Group Bank AGErste Group Bank AG “#Believeinchristmas” 2023Dir. Daniel Titz · Jung von Matt/DonauADC Awards Bronze 2023
  • Erste Bank "Sparkasse - George" (2023) commercial still© Erste BankErste Bank “Sparkasse - George” 2023Dir. Frieder Wittich · Jung von Matt/Donau
  • Waterdrop "Sugarplastic" (2023) commercial still© WaterdropWaterdrop “Sugarplastic” 2023Dir. Max Millies · Jung von Matt/Donau

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Erste Bank “Face Your Fears” commercial?

Nathan Price directed it, produced by Zauberberg Productions GmbH, for the agency Jung von Matt/Donau.

Which agency made Erste Bank “Face Your Fears”?

Jung von Matt/Donau created it for Erste Bank (2023).

What awards did Erste Bank “Face Your Fears” win?

2 awards, including ADC 2023 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Visual Effects and Ciclope 2023 Bronze Animation Cgi.

What is the tagline of Erste Bank “Face Your Fears”?

“Glaub an dich”

Sources for the credits and awards

oneclub.orgawards.ciclopefestival.com