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Disneyland Paris “The little duck” 2019

Disneyland Paris “The little duck” (2019) is a Disneyland Paris commercial directed by Benjamin Renner for BETC, produced by General Pop. It won 4 awards, including Epica 2019 Gold Animation, ADC 2019 Silver Cube Advertising — Craft in Video / Animation - Single and One Show 2019 Bronze Pencil — Moving Image Craft.

A determined duckling, inspired by Donald Duck comics, overcomes challenges to fly and eventually meets its hero at Disneyland Paris, where dreams come true.

Video: Disneyland Paris on YouTube

Shot by shot

  1. A small, fluffy white duckling pecks at a red book on the grassy bank of a pond, with adult ducks and swans in the background.© Disneyland Paris0:10
  2. A fluffy white duckling waddles past a comic book page featuring Donald Duck, set in a grassy field by a lake at golden hour.© Disneyland Paris0:22
  3. A cute, fluffy white duckling stands on an open comic book, looking at the illustrations of Donald Duck in a sunlit grassy field.© Disneyland Paris0:24
  4. A fluffy white duckling sits on a colorful open book in a grassy field, then stands up and flaps its wings.© Disneyland Paris0:26
  5. A cute little duckling jumps into the air, flapping its wings, as an adult duck watches from the misty, frosty lakeside.© Disneyland Paris0:30
  6. A fluffy white duckling with an orange beak sits in green grass, partially hidden by leaves, looking up with a curious expression.© Disneyland Paris0:50
  7. A small, fluffy white duckling with an orange beak walks across a vibrant green lawn, looking around curiously in a sunny garden.© Disneyland Paris0:52
  8. A cute, fluffy white duckling with blue eyes and an orange beak looks up and smiles, sitting in bright green grass.© Disneyland Paris0:56
  9. Donald Duck, dressed in his iconic blue sailor suit and red bow tie, stands with hands on hips, looking down at something off-screen, with a blurred castle in the background.© Disneyland Paris0:59
  10. A cute, fluffy white duckling with big blue eyes and an orange beak flaps its wings excitedly in a lush green field.© Disneyland Paris1:01
  11. Donald Duck, in his classic sailor suit, looks down then opens his arms wide, with a blurred castle in the background.© Disneyland Paris1:02
  12. A cute white duckling with an orange beak runs and then snuggles against a large yellow boot, with a fairytale castle in the background.© Disneyland Paris1:03

Stills © Disneyland Paris. Made by BETC, General Pop and Benjamin Renner.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A duckling's journey to Disneyland Paris, inspired by Donald Duck comics.

Tagline: “Where magic gets real”

animal protagonistunderdog storyjourney of self-discoverychildhood dreamhero worshipovercoming adversity

The cut

Length
75 s
Shots
29
Average shot
2.6 s

What creatives use Disneyland Paris “The little duck” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Disneyland Paris “The little duck”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small, fluffy white duckling pecks at a red book on the grassy bank of a pond, with adult ducks and swans in the background.© Disneyland ParisA fluffy white duckling waddles past a comic book page featuring Donald Duck, set in a grassy field by a lake at golden hour.© Disneyland ParisA cute, fluffy white duckling stands on an open comic book, looking at the illustrations of Donald Duck in a sunlit grassy field.© Disneyland ParisA fluffy white duckling sits on a colorful open book in a grassy field, then stands up and flaps its wings.© Disneyland Paris
    Frames from Disneyland Paris “The little duck”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Disneyland Paris “The little duck” in order, with its length, framing and what happens in it.

    A small, fluffy white duckling pecks at a red book on the grassy bank of a pond, with adult ducks and swans in the background.© Disneyland ParisA fluffy white duckling waddles past a comic book page featuring Donald Duck, set in a grassy field by a lake at golden hour.© Disneyland ParisA cute, fluffy white duckling stands on an open comic book, looking at the illustrations of Donald Duck in a sunlit grassy field.© Disneyland ParisA fluffy white duckling sits on a colorful open book in a grassy field, then stands up and flaps its wings.© Disneyland ParisA cute little duckling jumps into the air, flapping its wings, as an adult duck watches from the misty, frosty lakeside.© Disneyland ParisA fluffy white duckling with an orange beak sits in green grass, partially hidden by leaves, looking up with a curious expression.© Disneyland Paris
    Length: 75 s · Shots: 29 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a animal protagonist

    Before you present an idea, you need to know who has done it, and how.

    Disneyland Paris “The little duck” is built on a animal protagonist. Search the library by idea to see every spot that uses it.

    VOLKSWAGEN POLO “Dog”© VOLKSWAGEN POLOCOOP Naturaplan “Franky”© COOP NaturaplanSamsung “Ostrich”© SamsungWaitrose “Coming Home”© Waitrose
    VOLKSWAGEN POLO · COOP Naturaplan · Samsung · Waitrose

More from BETC

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Questions

Who directed the Disneyland Paris “The little duck” commercial?

Benjamin Renner directed it, produced by General Pop, for the agency BETC.

Which agency made Disneyland Paris “The little duck”?

BETC created it for Disneyland Paris (2019).

What awards did Disneyland Paris “The little duck” win?

4 awards, including Epica 2019 Gold Animation, ADC 2019 Silver Cube Advertising — Craft in Video / Animation - Single, One Show 2019 Bronze Pencil — Moving Image Craft and Adweek Best Ads of 2019 #12.

What is the tagline of Disneyland Paris “The little duck”?

“Where magic gets real”

Sources for the credits and awards

oneclub.orgwinners.epica-awards.comweb.archive.orgoneclub.orgoneclub.org