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commercial production company

General Pop

General Pop is a commercial production company. FrameThrower's visual library has 12 of its commercials (2019–2024), cut shot by shot, 1 of them award-winning. The work includes spots for Disneyland Paris, Lacoste, Manor and Office National Marocain du Tourisme, directed by Martial Schmeltz, Benjamin Renner and Sega among others, for agencies including BETC.

12
Commercials in our library
1
Award-winning
2019–2024
Active

01 · Featured

General Pop's most awarded commercial

Video: Disneyland Paris on YouTube

Epica Gold 2019

Disneyland Paris “The little duck” 2019

A determined duckling, inspired by Donald Duck comics, overcomes challenges to fly and eventually meets its hero at Disneyland Paris, where dreams come true.

Directed by Benjamin Renner · BETC · General Pop

See the spot →

02 · Directors

Notable directors at General Pop

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

General Pop's clients

Every brand in the library, by award-winning work.

  • Disneyland Paris2019–2022

    2 commercials · 1 award-winning

  • Lacoste2023–2024

    2 commercials

  • Manor2024

    2 commercials

  • Office National Marocain du Tourisme2023

    1 commercials

  • Michelin2024

    1 commercials

  • Laboratoire Gallia2023

    1 commercials

  • Petit Bateau2023

    1 commercials

  • Reporters Sans Frontières2024

    1 commercials

  • BANDAI NAMCO ENTERTAINMENT2024

    1 commercials

04 · Works with

Who General Pop works with

From the credits: the companies behind the spots, by number of spots.

Agencies General Pop works for

05 · Awards

General Pop's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Epica

    .

Top award-winning spots

06 · Work

Commercials by General Pop

Our visual library has 12 General Pop commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

Latest

Michelin “Striver” (2024)© MichelinMichelin “Striver” 2024
Lacoste “Play Big - Pierre Niney” (2024)© LacosteLacoste “Play Big - Pierre Niney” 2024
Reporters Sans Frontières “Reporters Without Borders - FightFakeNews” (2024)© Reporters Sans FrontièresReporters Sans Frontières “Reporters Without Borders - FightFakeNews” 2024
Manor “Spring” (2024)© ManorManor “Spring” 2024
BANDAI NAMCO ENTERTAINMENT “TEKKEN 8 - Get Ready for the Next Battle” (2024)© BANDAI NAMCO ENTERTAINMENTBANDAI NAMCO ENTERTAINMENT “TEKKEN 8 - Get Ready for the Next Battle” 2024

Most awarded

  • Disneyland Paris "The little duck" (2019) commercial still© Disneyland ParisDisneyland Paris “The little duck” 2019Dir. Benjamin Renner · BETCEpica Gold 2019
  • Michelin "Striver" (2024) commercial still© MichelinMichelin “Striver” 2024Dir. Julien Rocher · BETC
  • Lacoste "Play Big - Pierre Niney" (2024) commercial still© LacosteLacoste “Play Big - Pierre Niney” 2024Dir. Willy Vanderperre · BETC
  • Reporters Sans Frontières "Reporters Without Borders - FightFakeNews" (2024) commercial still© Reporters Sans FrontièresReporters Sans Frontières “Reporters Without Borders - FightFakeNews” 2024Dir. Caroline Grimpel · BETC
  • Manor "Spring" (2024) commercial still© ManorManor “Spring” 2024Dir. Martial Schmeltz · BETC
  • BANDAI NAMCO ENTERTAINMENT "TEKKEN 8 - Get Ready for the Next Battle" (2024) commercial still© BANDAI NAMCO ENTERTAINMENTBANDAI NAMCO ENTERTAINMENT “TEKKEN 8 - Get Ready for the Next Battle” 2024Dir. Lukas Tielke · BETC
  • Manor "Summer" (2024) commercial still© ManorManor “Summer” 2024Dir. Martial Schmeltz
  • Office National Marocain du Tourisme "Forever Marrakech" (2023) commercial still© Office National Marocain du TourismeOffice National Marocain du Tourisme “Forever Marrakech” 2023Dir. Sega · BETC
  • Lacoste "Theo Curin Collection" (2023) commercial still© LacosteLacoste “Theo Curin Collection” 2023Dir. Christophe Saulnier · BETC
  • Laboratoire Gallia "4th Term" (2023) commercial still© Laboratoire GalliaLaboratoire Gallia “4th Term” 2023Dir. Matthieu Tribes · BETC
  • Petit Bateau "Liberte - Qualite - Durabilite" (2023) commercial still© Petit BateauPetit Bateau “Liberte - Qualite - Durabilite” 2023Dir. Theo Gosseln · BETC
  • Disneyland Paris "The Mistake" (2022) commercial still© Disneyland ParisDisneyland Paris “The Mistake” 2022Dir. Nicolas Galoux · BETC

07 · For producers

What producers use General Pop's page for

  1. 01Who directs for General Pop

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind General Pop's 12 commercials, with the agencies and awards.

    Disneyland Paris “The little duck”© Disneyland ParisMichelin “Striver”© MichelinLacoste “Play Big - Pierre Niney”© LacosteReporters Sans Frontières “Reporters Without Borders - FightFakeNews”© Reporters Sans Frontières
    Martial Schmeltz · Benjamin Renner · Sega
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    General Pop's work by year, brand and award in one place, and the companies with a similar body of work.

    ILA Studio© LETGOPartner Films© GucciGrayskull© Plátano De CanariasAcademy© The Army/Coi
    Similar: ILA Studio, Partner Films, Grayskull

08 · Questions

About General Pop

What commercials has General Pop made?+

12 in the library, 2019–2024, including Disneyland Paris “The little duck”, Michelin “Striver”, Lacoste “Play Big - Pierre Niney” and Reporters Sans Frontières “Reporters Without Borders - FightFakeNews”.

Which agencies has General Pop worked with?+

BETC (11).

Which directors are behind General Pop's commercials?+

Martial Schmeltz (2), Benjamin Renner (1), Sega (1), Nicolas Galoux (1), Christophe Saulnier (1) and Julien Rocher (1).

What awards has General Pop's work won?+

1 award-winning spots, including Epica Gold 2019 for Disneyland Paris “The little duck”.

Who are General Pop's clients?+

In the library: Disneyland Paris (2 commercials, 2019–2022), Lacoste (2 commercials, 2023–2024), Manor (2 commercials, 2024–2024), Office National Marocain du Tourisme (1 commercials, 2023–2023), Michelin (1 commercials, 2024–2024) and Laboratoire Gallia (1 commercials, 2023–2023).

09 · Discover

Other production companies with similar work

Not connected to General Pop: matched by the ideas, tone and categories of their commercials.