commercial production company
General Pop
General Pop is a commercial production company. FrameThrower's visual library has 12 of its commercials (2019–2024), cut shot by shot, 1 of them award-winning. The work includes spots for Disneyland Paris, Lacoste, Manor and Office National Marocain du Tourisme, directed by Martial Schmeltz, Benjamin Renner and Sega among others, for agencies including BETC.
- 12
- Commercials in our library
- 1
- Award-winning
- 2019–2024
- Active
01 · Featured
General Pop's most awarded commercial
Epica Gold 2019
Disneyland Paris “The little duck” 2019
A determined duckling, inspired by Donald Duck comics, overcomes challenges to fly and eventually meets its hero at Disneyland Paris, where dreams come true.
Directed by Benjamin Renner · BETC · General Pop
02 · Directors
Notable directors at General Pop
Who made the work, and how much of it won awards. From the credits on every spot.
© Disneyland Paris1 award-winningBenjamin Renner1 spots · Disneyland Paris “The little duck”
© ManorMartial Schmeltz2 spots · Manor “Spring”
© Office National Marocain du TourismeSega1 spots · Office National Marocain du Tourisme “Forever Marrakech”
© Disneyland ParisNicolas Galoux1 spots · Disneyland Paris “The Mistake”
© LacosteChristophe Saulnier1 spots · Lacoste “Theo Curin Collection”
© MichelinJulien Rocher1 spots · Michelin “Striver”
© LacosteWilly Vanderperre1 spots · Lacoste “Play Big - Pierre Niney”
© Laboratoire GalliaMatthieu Tribes1 spots · Laboratoire Gallia “4th Term”
© Petit BateauTheo Gosseln1 spots · Petit Bateau “Liberte - Qualite - Durabilite”
© Reporters Sans FrontièresCaroline Grimpel1 spots · Reporters Sans Frontières “Reporters Without Borders - FightFakeNews”
© BANDAI NAMCO ENTERTAINMENTLukas Tielke1 spots · BANDAI NAMCO ENTERTAINMENT “TEKKEN 8 - Get Ready for the Next Battle”
03 · Clients
General Pop's clients
Every brand in the library, by award-winning work.
- Disneyland Paris2019–2022
2 commercials · 1 award-winning
- Lacoste2023–2024
2 commercials
- Manor2024
2 commercials
- Office National Marocain du Tourisme2023
1 commercials
- Michelin2024
1 commercials
- Laboratoire Gallia2023
1 commercials
- Petit Bateau2023
1 commercials
- Reporters Sans Frontières2024
1 commercials
- BANDAI NAMCO ENTERTAINMENT2024
1 commercials
04 · Works with
Who General Pop works with
From the credits: the companies behind the spots, by number of spots.
Agencies General Pop works for
- BETC11
05 · Awards
General Pop's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
1
Epica
.
Top award-winning spots
- Epica Gold 2019Disneyland Paris “The little duck”
06 · Work
Commercials by General Pop
Our visual library has 12 General Pop commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© MichelinMichelin “Striver” 2024
© LacosteLacoste “Play Big - Pierre Niney” 2024
© Reporters Sans FrontièresReporters Sans Frontières “Reporters Without Borders - FightFakeNews” 2024
© ManorManor “Spring” 2024
© BANDAI NAMCO ENTERTAINMENTBANDAI NAMCO ENTERTAINMENT “TEKKEN 8 - Get Ready for the Next Battle” 2024Most awarded
© Disneyland ParisDisneyland Paris “The little duck” 2019Dir. Benjamin Renner · BETCEpica Gold 2019
© MichelinMichelin “Striver” 2024Dir. Julien Rocher · BETC
© LacosteLacoste “Play Big - Pierre Niney” 2024Dir. Willy Vanderperre · BETC
© Reporters Sans FrontièresReporters Sans Frontières “Reporters Without Borders - FightFakeNews” 2024Dir. Caroline Grimpel · BETC
© ManorManor “Spring” 2024Dir. Martial Schmeltz · BETC
© BANDAI NAMCO ENTERTAINMENTBANDAI NAMCO ENTERTAINMENT “TEKKEN 8 - Get Ready for the Next Battle” 2024Dir. Lukas Tielke · BETC
© ManorManor “Summer” 2024Dir. Martial Schmeltz
© Office National Marocain du TourismeOffice National Marocain du Tourisme “Forever Marrakech” 2023Dir. Sega · BETC
© LacosteLacoste “Theo Curin Collection” 2023Dir. Christophe Saulnier · BETC
© Laboratoire GalliaLaboratoire Gallia “4th Term” 2023Dir. Matthieu Tribes · BETC
© Petit BateauPetit Bateau “Liberte - Qualite - Durabilite” 2023Dir. Theo Gosseln · BETC
© Disneyland ParisDisneyland Paris “The Mistake” 2022Dir. Nicolas Galoux · BETC
07 · For producers
What producers use General Pop's page for
01Who directs for General Pop
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind General Pop's 12 commercials, with the agencies and awards.
© Disneyland Paris
© Michelin
© Lacoste
© Reporters Sans FrontièresMartial Schmeltz · Benjamin Renner · Sega02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
General Pop's work by year, brand and award in one place, and the companies with a similar body of work.
© LETGO
© Gucci
© Plátano De Canarias
© The Army/CoiSimilar: ILA Studio, Partner Films, Grayskull
08 · Questions
About General Pop
What commercials has General Pop made?+
12 in the library, 2019–2024, including Disneyland Paris “The little duck”, Michelin “Striver”, Lacoste “Play Big - Pierre Niney” and Reporters Sans Frontières “Reporters Without Borders - FightFakeNews”.
Which agencies has General Pop worked with?+
BETC (11).
Which directors are behind General Pop's commercials?+
Martial Schmeltz (2), Benjamin Renner (1), Sega (1), Nicolas Galoux (1), Christophe Saulnier (1) and Julien Rocher (1).
What awards has General Pop's work won?+
1 award-winning spots, including Epica Gold 2019 for Disneyland Paris “The little duck”.
Who are General Pop's clients?+
In the library: Disneyland Paris (2 commercials, 2019–2022), Lacoste (2 commercials, 2023–2024), Manor (2 commercials, 2024–2024), Office National Marocain du Tourisme (1 commercials, 2023–2023), Michelin (1 commercials, 2024–2024) and Laboratoire Gallia (1 commercials, 2023–2023).
09 · Discover
Other production companies with similar work
Not connected to General Pop: matched by the ideas, tone and categories of their commercials.


