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Canal “Kitchen” 2017

Canal “Kitchen” (2017) is a Canal commercial directed by Antoine Bardou-Jacquet for BETC, produced by Partizan. It won 14 awards, including Epica 2017 Gold Post Production & Visual Effects, Clio 2017 Silver — Film Technique (Visual Effects) / Visual Effects and Cannes Lions 2017 Film Bronze.

In a bustling professional kitchen, chefs prepare fantastical dishes using ingredients that come to life, representing various Canal+ entertainment offerings.

Video: BETC Paris on YouTube

Shot by shot

  1. A chef in a white uniform reaches for a carton of eggs on a metal shelf in a commercial kitchen.© Canal0:00
  2. A chef's hands crack an egg into a glass bowl, revealing a small dinosaur inside, in a kitchen.© Canal0:02
  3. A man in a white chef's coat holds a blue and gold tin of "Football" branded caviar, looking at it intently in a kitchen.© Canal0:09
  4. A male chef in a white uniform and black apron carries a wooden crate filled with animated cartoon characters through a busy kitchen.© Canal0:15
  5. A chef's hand slices a cartoon dog on a cutting board, revealing rainbow layers inside, next to a broken red robot in a kitchen.© Canal0:18
  6. A chef in a professional kitchen opens a box, revealing a miniature car chase with police cars and masked figures in a car.© Canal0:23
  7. Miniature police cars drive across a busy, stainless steel kitchen counter where chefs are working in the background.© Canal0:28
  8. A miniature black muscle car drives on a reflective surface, crashes into a pile of white powder, and flips over in a kitchen.© Canal0:30
  9. A male chef in a white uniform and black apron places a white box with "TV SERIES" on it onto a metal counter in a busy commercial kitchen.© Canal0:36
  10. Canal “Kitchen”, shot 26© Canal0:40
  11. A chef in a black apron and white shirt holds a blue and gold tin, pouring liquid into a pot in a professional kitchen.© Canal0:44
  12. A chef's hands pour glowing ingredients from a glass jar into a pot, with another chef in the background.© Canal0:49

Stills © Canal. Made by BETC, Partizan and Antoine Bardou-Jacquet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fantasy ingredients in a kitchen represent diverse TV content.

Tagline: “GREAT CHANNELS MAKE GREAT TV”

magical realismminiature worldfood as metaphorchefs as creatorsunexpected ingredients

The cut

Length
60 s
Shots
37
Average shot
1.6 s
Format
mixed

What creatives use Canal “Kitchen” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Canal “Kitchen”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A chef in a white uniform reaches for a carton of eggs on a metal shelf in a commercial kitchen.© CanalA chef's hands crack an egg into a glass bowl, revealing a small dinosaur inside, in a kitchen.© CanalA man in a white chef's coat holds a blue and gold tin of "Football" branded caviar, looking at it intently in a kitchen.© CanalA male chef in a white uniform and black apron carries a wooden crate filled with animated cartoon characters through a busy kitchen.© Canal
    Frames from Canal “Kitchen”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Canal “Kitchen” in order, with its length, framing and what happens in it.

    A chef in a white uniform reaches for a carton of eggs on a metal shelf in a commercial kitchen.© CanalA chef's hands crack an egg into a glass bowl, revealing a small dinosaur inside, in a kitchen.© CanalA man in a white chef's coat holds a blue and gold tin of "Football" branded caviar, looking at it intently in a kitchen.© CanalA male chef in a white uniform and black apron carries a wooden crate filled with animated cartoon characters through a busy kitchen.© CanalA chef's hand slices a cartoon dog on a cutting board, revealing rainbow layers inside, next to a broken red robot in a kitchen.© CanalA chef in a professional kitchen opens a box, revealing a miniature car chase with police cars and masked figures in a car.© Canal
    Length: 60 s · Shots: 37 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Canal “Kitchen” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Antoine Bardou-Jacquet

More from BETC

Award-winning media & entertainment commercials

Questions

Who directed the Canal “Kitchen” commercial?

Antoine Bardou-Jacquet directed it, produced by Partizan, for the agency BETC.

Which agency made Canal “Kitchen”?

BETC created it for Canal (2017).

What awards did Canal “Kitchen” win?

14 awards, including Epica 2017 Gold Post Production & Visual Effects, Clio 2017 Silver — Film Technique (Visual Effects) / Visual Effects, Cannes Lions 2017 Film Bronze and Cannes Lions 2017 Film Craft Bronze.

What is the tagline of Canal “Kitchen”?

“GREAT CHANNELS MAKE GREAT TV”

Sources for the credits and awards

dandad.orgThe WorkThe WorkThe WorkThe Workoneclub.orgwinners.epica-awards.comwinners.epica-awards.comThe WorkThe Workweb.archive.orgweb.archive.org