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The Coca-Cola Company “The Heroes” 2025

The Coca-Cola Company “The Heroes” (2025) is a The Coca-Cola Company commercial directed by Antoine Bardou-Jacquet for GUT, produced by Partizan. It won 15 awards, including Clio 2025 Gold — Film Craft / Animation, British Arrows 2025 Craft Gold — Animation: Cgi and Creative Circle 2025 Gold Visual Effects - Commercial Film : SINGLE.

A comic book store employee daydreams of Marvel superheroes coming to life to help her get a Coca-Cola, culminating in a shared moment of magic with a customer.

Video: Electric Theatre Collective on Vimeo

Shot by shot

  1. A Coca-Cola clock is in the foreground, out of focus, while a comic book store with customers and employees is in the background.© The Coca-Cola Company0:00
  2. The Juggernaut, a large, muscular man in a red helmet and suit, lifts a garbage truck in a city street.© The Coca-Cola Company0:16
  3. The Juggernaut, a large male figure in a red helmet and armor, turns and roars at the viewer in a stylized animated city.© The Coca-Cola Company0:23
  4. A close-up shot of a shelf filled with various comic books, with a blue light effect on the left side.© The Coca-Cola Company0:27
  5. A red, muscular, CGI superhero-like figure falls and then quickly gets up and runs across a patterned floor in a large, open room with tall windows.© The Coca-Cola Company0:40
  6. A small, red, action figure-like character, resembling Daredevil, hangs from a refrigerator door handle in a convenience store.© The Coca-Cola Company0:48
  7. A detailed action figure of a superhero in red and silver armor stands on a display shelf in a sunlit store, then falls off.© The Coca-Cola Company0:59
  8. Spider-Man and Iron Man, in their iconic suits, are seen running through a comic book store, with shelves full of comics surrounding them.© The Coca-Cola Company1:04
  9. A Coca-Cola bottle flies through the air in a comic book store, with various Marvel characters in the foreground and background.© The Coca-Cola Company1:10
  10. A Black Widow poster on a shelf comes to life as the character jumps out, mid-air, in a dark, industrial-looking hallway.© The Coca-Cola Company1:15
  11. A young woman with dark hair in a bun, wearing a white t-shirt, leans on a counter, looking out a window in a dimly lit store.© The Coca-Cola Company1:21
  12. A young woman with dark hair in a bun drinks from a glass bottle of Coca-Cola, then smiles, in an industrial-style interior.© The Coca-Cola Company1:32

Stills © The Coca-Cola Company. Made by GUT, Partizan and Antoine Bardou-Jacquet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Marvel superheroes come to life to help a comic book store employee get a Coca-Cola.

Tagline: “Real Magic”

daydream sequencesuperheroes in real lifeproduct as a catalysthidden worldcomic book aestheticmundane task made epic

The cut

Length
106 s
Shots
66
Average shot
1.6 s
Format
mixed

What creatives use The Coca-Cola Company “The Heroes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Coca-Cola Company “The Heroes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Coca-Cola clock is in the foreground, out of focus, while a comic book store with customers and employees is in the background.© The Coca-Cola CompanyThe Juggernaut, a large, muscular man in a red helmet and suit, lifts a garbage truck in a city street.© The Coca-Cola CompanyThe Juggernaut, a large male figure in a red helmet and armor, turns and roars at the viewer in a stylized animated city.© The Coca-Cola CompanyA close-up shot of a shelf filled with various comic books, with a blue light effect on the left side.© The Coca-Cola Company
    Frames from The Coca-Cola Company “The Heroes”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Coca-Cola Company “The Heroes” in order, with its length, framing and what happens in it.

    A Coca-Cola clock is in the foreground, out of focus, while a comic book store with customers and employees is in the background.© The Coca-Cola CompanyThe Juggernaut, a large, muscular man in a red helmet and suit, lifts a garbage truck in a city street.© The Coca-Cola CompanyThe Juggernaut, a large male figure in a red helmet and armor, turns and roars at the viewer in a stylized animated city.© The Coca-Cola CompanyA close-up shot of a shelf filled with various comic books, with a blue light effect on the left side.© The Coca-Cola CompanyA red, muscular, CGI superhero-like figure falls and then quickly gets up and runs across a patterned floor in a large, open room with tall windows.© The Coca-Cola CompanyA small, red, action figure-like character, resembling Daredevil, hangs from a refrigerator door handle in a convenience store.© The Coca-Cola Company
    Length: 106 s · Shots: 66 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a daydream sequence

    Before you present an idea, you need to know who has done it, and how.

    The Coca-Cola Company “The Heroes” is built on a daydream sequence. Search the library by idea to see every spot that uses it.

    Postmates “Burger”© PostmatesNY Lottery “New York Lottery - Can You Imagine? Gas Station”© NY LotteryNew York Lottery “Can You Imagine”© New York LotteryBooking.com “Queue”© Booking.com
    Postmates · NY Lottery · New York Lottery · Booking.com

More commercials by Antoine Bardou-Jacquet

More from GUT

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  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the The Coca-Cola Company “The Heroes” commercial?

Antoine Bardou-Jacquet directed it, produced by Partizan, for the agency GUT.

Which agency made The Coca-Cola Company “The Heroes”?

GUT created it for The Coca-Cola Company (2025).

What awards did The Coca-Cola Company “The Heroes” win?

15 awards, including Clio 2025 Gold — Film Craft / Animation, British Arrows 2025 Craft Gold — Animation: Cgi, Creative Circle 2025 Gold Visual Effects - Commercial Film : SINGLE and Kinsale Sharks 2024 Gold Film Craft - Animation / Cgi / Vfx (International) - Animation.

What is the tagline of The Coca-Cola Company “The Heroes”?

“Real Magic”

Sources for the credits and awards

britisharrows.comclios.comcreativecircle.co.ukweb.archive.orgelojodeiberoamerica.comawards.ciclopefestival.comawards.ciclopefestival.comclios.com