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advertising agency · Miami

GUT

GUT is a full-service, global creative network that provides advertising services to assist brands in creating cultural impact through courage, transparency, and intuition. Founded in 2018 by Gastón Bigio and Anselmo Ramos in Miami, Florida, United States. It is part of Globant since November 2023. FrameThrower's visual library has 58 GUT commercials (2019–2026), cut shot by shot, 12 of them award-winning, for clients including Globant, Purga Studio, Rimowa and Google, directed by Luis Gerard, Martín Holzman and Pantera among others.

Visit gut.agency
58
Commercials in our library
12
Award-winning
2019–2026
Active
2018
Founded
Miami
Based in
12
Offices

01 · Featured

GUT's most awarded commercial

Video: Electric Theatre Collective on Vimeo

British Arrows Gold 2025

The Coca-Cola Company “The Heroes” 2025

A comic book store employee daydreams of Marvel superheroes coming to life to help her get a Coca-Cola, culminating in a shared moment of magic with a customer.

Directed by Antoine Bardou-Jacquet · GUT · Partizan

See the spot →

02 · Directors

Notable directors at GUT

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

GUT's clients

Every brand in the library, by award-winning work.

  • Globant2022–2024

    5 commercials · 3 award-winning

  • Purga Studio2026

    3 commercials · 3 award-winning

  • Rimowa2026

    3 commercials · 1 award-winning

  • Google2024–2025

    2 commercials · 1 award-winning

  • Personal2024

    1 commercials · 1 award-winning

  • Spaten2023

    1 commercials · 1 award-winning

  • PepsiCo2026

    1 commercials · 1 award-winning

  • The Coca-Cola Company2025

    1 commercials · 1 award-winning

  • Stella Artois2025–2026

    3 commercials

  • Michelob Ultra2022–2023

    3 commercials

  • Doordash2024–2026

    3 commercials

  • Tim Hortons2019–2023

    3 commercials

Also: Mercado Play, Foodora, Aeroméxico, Mercado Libre, GUT, Kotex, Verizon, AB InBev, Skol, Netflix, Modelo Beer, ABI - Grupo Modelo

04 · Works with

Who GUT works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

GUT's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    El Ojo de Iberoamérica

    .

  • 4

    Ciclope

    .

  • 2

    London International Awards

    .

  • 1

    The One Show

    .

  • 1

    British Arrows

    .

Top award-winning spots

  • British Arrows Gold 2025The Coca-Cola Company “The Heroes”
  • London International Awards Gold 2026Purga Studio “Western”
  • London International Awards Gold 2026Purga Studio “Samurai”
  • Ciclope Silver 2026Purga Studio “Lorem Ipsum”
  • El Ojo de Iberoamérica Silver 2024Globant “Taste ID”
  • El Ojo de Iberoamérica Silver 2023Spaten “Multiverso da Força”
  • The One Show Bronze 2023Globant “Reinventing Consultancy”
  • Ciclope Bronze 2026PepsiCo “Simply NKD - Renaissance of Snacking”

Company honours

  • Independent Network of the Year (2023)gut.agency
  • LATAM Regional Network of the Year (2023)gut.agency
  • #1 Independent Agency of the Year, GUT Buenos Aires (2023)gut.agency
  • #1 Agency of the Year, GUT Buenos Aires (2023)gut.agency
  • AdAge A-List (2024)gut.agency
  • #2 Most Innovative Company in marketing and advertising by Fast Company (2024)LBB

06 · Work

Commercials by GUT

Our visual library has 58 GUT commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2020
2025

Latest

Purga Studio “Western” (2026)© Purga StudioPurga Studio “Western” 2026London International Awards Gold 2026
Purga Studio “Samurai” (2026)© Purga StudioPurga Studio “Samurai” 2026London International Awards Gold 2026
PepsiCo “Simply NKD - Renaissance of Snacking” (2026)© PepsiCoPepsiCo “Simply NKD - Renaissance of Snacking” 2026Ciclope Bronze 2026

Most awarded

07 · For producers

What producers use GUT's page for

  1. 01Who GUT hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind GUT's 58 commercials, spot by spot.

    The Coca-Cola Company “The Heroes”© The Coca-Cola CompanyPurga Studio “Western”© Purga StudioPurga Studio “Samurai”© Purga StudioPurga Studio “Lorem Ipsum”© Purga Studio
    Martín Holzman · Luis Gerard · Pantera

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    GUT's work by year, brand and award in one place, and the companies with a similar body of work.

    AMV BBDO© GuinnessOgilvy© DoveBBDO© PETALeo Burnett© Aqualtis Washing Machine
    Similar: AMV BBDO, Ogilvy, BBDO

08 · News

GUT in the news

The latest stories we could source.

  • 2026-09Gut Holds Onto Tim Horton's Creative Account in Competitive Reviewadweek.com
  • 2026-07Trio of GUT Leaders Take on Global Creative and Production RolesLBB
  • 2025-11Gut absorbed all of Globant's marketing operations, growing from 700 to 2,000 people across 12 officesthedrum.com
  • 2025-10Globant consolidates all marketing services within GUT Networkglobant.com

09 · Questions

About GUT

What commercials has GUT made?+

58 in the library, 2019–2026, including The Coca-Cola Company “The Heroes”, Purga Studio “Western”, Purga Studio “Samurai” and Purga Studio “Lorem Ipsum”.

Which directors does GUT work with?+

Martín Holzman (4), Luis Gerard (3), Pantera (3), Robert Llauro (3), Francisco Colombatti (2) and Felipe Velasco (1).

What awards has GUT's work won?+

12 award-winning spots, including British Arrows Gold 2025 for The Coca-Cola Company “The Heroes”, London International Awards Gold 2026 for Purga Studio “Western” and London International Awards Gold 2026 for Purga Studio “Samurai”.

Who owns GUT?+

GUT is part of Globant since November 2023.

Who runs GUT?+

Gastón Bigio (Co-Founder & Creative Chairman, 2025), Anselmo Ramos (Co-Founder & Creative Chairman, 2025) and Andrea Diquez (Global CEO, 2026).

Where is GUT based?+

Miami, Florida, United States, with offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, Singapore, Bogotá, Copenhagen.

Who are GUT's clients?+

In the library: Globant (5 commercials, 2022–2024), Purga Studio (3 commercials, 2026–2026), Rimowa (3 commercials, 2026–2026), Google (2 commercials, 2024–2025), Personal (1 commercials, 2024–2024) and Spaten (1 commercials, 2023–2023).

How many people work at GUT?+

700 (2025).

10 · Discover

Other agencies with similar work

Not connected to GUT: matched by the ideas, tone and categories of their commercials.