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Globant “Taste ID” 2024

Globant “Taste ID” (2024) is a Globant commercial directed by Luis Gerard for GUT, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2024 Silver Film.

Two tech presenters introduce a bizarre new product, "Taste ID," that requires users to lick their phones to order food, leading to awkward and humorous reactions from their colleagues.

Video: Luis Gerard on Vimeo

Shot by shot

  1. A diverse group of office workers are seen in a modern office space with large windows overlooking a city, as two men present in front of a screen.© Globant0:00
  2. Two men present to a group of colleagues in a modern office with a city view, showcasing a burger and fries on a large screen.© Globant0:03
  3. A woman in her 30s, wearing a mustard yellow sweater, sits in an office chair, smiling and looking to her left, with a city skyline visible through a large window behind her.© Globant0:07
  4. Three business people, two men and one woman, sit in a row looking out a window at a city skyline.© Globant0:12
  5. Four people, three of whom are seated on a couch, listen intently in a modern office setting.© Globant0:23
  6. A man with a mustache holds a smartphone to his mouth, then looks surprised, while another man is blurred in the background in an office.© Globant0:25
  7. A man in a dark sweater holds a small device, presenting to a group in a modern office with a city skyline view, while a woman reaches for the device.© Globant0:31
  8. Four business people sit on a couch in an office, with a man in the middle gesturing with his hands.© Globant0:42
  9. A woman with red hair and glasses, wearing a light-colored shirt, sits on a couch and gestures with her hands while speaking in an office setting.© Globant0:45
  10. Two men, one with glasses and a beard, the other with a mustache, stand in an office with a city view, reacting with amusement.© Globant0:48
  11. Two men present a "Taste ID" project with a green burger on screen to a group of colleagues in a modern high-rise office with a city view.© Globant0:53
  12. Two men present a "Taste ID" burger on a screen to a group of people in a modern office with a city view.© Globant0:56

Stills © Globant. Made by GUT, Rebolucion and Luis Gerard.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Licking your phone to order food: a bizarre tech presentation gone wrong.

Tagline: “Technology that dares to delight”

awkward presentationbizarre tech productaudience discomfortforced participationdeadpan humortech bros

The cut

Length
69 s
Shots
21
Average shot
3.3 s

What creatives use Globant “Taste ID” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Globant “Taste ID”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of office workers are seen in a modern office space with large windows overlooking a city, as two men present in front of a screen.© GlobantTwo men present to a group of colleagues in a modern office with a city view, showcasing a burger and fries on a large screen.© GlobantA woman in her 30s, wearing a mustard yellow sweater, sits in an office chair, smiling and looking to her left, with a city skyline visible through a large window behind her.© GlobantThree business people, two men and one woman, sit in a row looking out a window at a city skyline.© Globant
    Frames from Globant “Taste ID”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Globant “Taste ID” in order, with its length, framing and what happens in it.

    A diverse group of office workers are seen in a modern office space with large windows overlooking a city, as two men present in front of a screen.© GlobantTwo men present to a group of colleagues in a modern office with a city view, showcasing a burger and fries on a large screen.© GlobantA woman in her 30s, wearing a mustard yellow sweater, sits in an office chair, smiling and looking to her left, with a city skyline visible through a large window behind her.© GlobantThree business people, two men and one woman, sit in a row looking out a window at a city skyline.© GlobantFour people, three of whom are seated on a couch, listen intently in a modern office setting.© GlobantA man with a mustache holds a smartphone to his mouth, then looks surprised, while another man is blurred in the background in an office.© Globant
    Length: 69 s · Shots: 21 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a deadpan humor

    Before you present an idea, you need to know who has done it, and how.

    Globant “Taste ID” is built on a deadpan humor. Search the library by idea to see every spot that uses it.

    GEICO “Unskippable: Family”© GEICOJack & Jones “Wool From Cool”© Jack & JonesPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeKwik Fit “Reasons to Drive Away Happy Every Time”© Kwik Fit
    GEICO · Jack & Jones · Peet’s Coffee · Kwik Fit

More commercials by Luis Gerard

  • Cadbury Adams / Stride "Heirloom" (2010) commercial still© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” 2010Dir. Luis Gerard · JWTThe One Show Silver 2010
  • Globant "Globant I AI" (2023) commercial still© GlobantGlobant “Globant I AI” 2023Dir. Luis Gerard · GUTEl Ojo de Iberoamérica Bronze 2023
  • Kraft "Hockeyville - 20th Anniversary" (2026) commercial still© KraftKraft “Hockeyville - 20th Anniversary” 2026Dir. Luis Gerard · Rethink Ideas
  • Discover "Puerto Rico - Chef Hero" (2024) commercial still© DiscoverDiscover “Puerto Rico - Chef Hero” 2024Dir. Luis Gerard · R&R Partners
  • Bonds "As Worn By Us" (2024) commercial still© BondsBonds “As Worn By Us” 2024Dir. Luis Gerard · Special
  • Lotto 649 "Lotto 649 - Joy" (2023) commercial still© Lotto 649Lotto 649 “Lotto 649 - Joy” 2023Dir. Luis Gerard

More from GUT

Award-winning tech commercials

Questions

Who directed the Globant “Taste ID” commercial?

Luis Gerard directed it, produced by Rebolucion, for the agency GUT.

Which agency made Globant “Taste ID”?

GUT created it for Globant (2024).

What awards did Globant “Taste ID” win?

1 awards, including El Ojo de Iberoamérica 2024 Silver Film.

What is the tagline of Globant “Taste ID”?

“Technology that dares to delight”

Sources for the credits and awards

elojodeiberoamerica.com