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commercial director

Luis Gerard

Luis Gerard is a commercial director. FrameThrower's visual library has 17 of their commercials (2010–2026), cut shot by shot, 4 of them award-winning. The work includes spots for Discover, Globant, Bonds and Kraft, produced most often by Easy Mondays and Young Collective, for agencies including R&R Partners, GUT and Special.

17
Commercials in our library
4
Award-winning
2010–2026
Active

01 · Featured

Luis Gerard's most awarded commercial

Cadbury Adams / Stride “Heirloom” (2010), still© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” (2010), frame 2© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” (2010), frame 3© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” (2010), frame 4© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” (2010), frame 5© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” (2010), frame 6© Cadbury Adams / Stride

The One Show Silver 2010

Cadbury Adams / Stride “Heirloom” 2010

A father passes down a chewed piece of gum, a family heirloom, to his son, emphasizing its long-lasting legacy.

Directed by Luis Gerard · JWT · ("Hocus Pocus")

Also watch

Video: Luis Gerard on Vimeo

Globant “Taste ID” 2024 →El Ojo de Iberoamérica Silver 2024

02 · Brands

Brands Luis Gerard has made commercials for

Every brand in the library, by award-winning work.

  • Globant2023–2024

    3 commercials · 3 award-winning

  • Cadbury Adams / Stride2010

    1 commercials · 1 award-winning

  • Discover2024

    4 commercials

  • Bonds2024

    1 commercials

  • Kraft2026

    1 commercials

  • Lotto 6492023

    1 commercials

  • Shiner Beer2022

    1 commercials

  • Axe2023

    1 commercials

  • Subaru2023

    1 commercials

  • Cisco2023

    1 commercials

  • Amex2023

    1 commercials

  • Dreams2023

    1 commercials

03 · Works with

Who Luis Gerard works with

From the credits: the companies behind the spots, by number of spots.

Production companies Luis Gerard works with

Agencies Luis Gerard works with

04 · Awards

Luis Gerard's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    El Ojo de Iberoamérica

    .

  • 2

    The One Show

    .

Top award-winning spots

  • The One Show Silver 2010Cadbury Adams / Stride “Heirloom”
  • El Ojo de Iberoamérica Silver 2024Globant “Taste ID”
  • The One Show Bronze 2023Globant “Reinventing Consultancy”
  • El Ojo de Iberoamérica Bronze 2023Globant “Globant I AI”

05 · Work

Commercials by Luis Gerard

Our visual library has 17 Luis Gerard commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2010

Latest

Kraft “Hockeyville - 20th Anniversary” (2026)© KraftKraft “Hockeyville - 20th Anniversary” 2026
Discover “Puerto Rico - Chef Hero” (2024)© DiscoverDiscover “Puerto Rico - Chef Hero” 2024
Discover “Puerto Rico - Sunrise Hero” (2024)© DiscoverDiscover “Puerto Rico - Sunrise Hero” 2024
Discover “Puerto Rico - Dancer Hero” (2024)© DiscoverDiscover “Puerto Rico - Dancer Hero” 2024

Most awarded

  • Cadbury Adams / Stride "Heirloom" (2010) commercial still© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” 2010Dir. Luis Gerard · JWTThe One Show Silver 2010
  • Globant "Taste ID" (2024) commercial still© GlobantGlobant “Taste ID” 2024Dir. Luis Gerard · GUTEl Ojo de Iberoamérica Silver 2024
  • Globant "Reinventing Consultancy" (2023) commercial still© GlobantGlobant “Reinventing Consultancy” 2023Dir. Luis Gerard · GUTThe One Show Bronze 2023
  • Globant "Globant I AI" (2023) commercial still© GlobantGlobant “Globant I AI” 2023Dir. Luis Gerard · GUTEl Ojo de Iberoamérica Bronze 2023
  • Kraft "Hockeyville - 20th Anniversary" (2026) commercial still© KraftKraft “Hockeyville - 20th Anniversary” 2026Dir. Luis Gerard · Rethink Ideas
  • Discover "Puerto Rico - Chef Hero" (2024) commercial still© DiscoverDiscover “Puerto Rico - Chef Hero” 2024Dir. Luis Gerard · R&R Partners
  • Discover "Puerto Rico - Sunrise Hero" (2024) commercial still© DiscoverDiscover “Puerto Rico - Sunrise Hero” 2024Dir. Luis Gerard · R&R Partners
  • Discover "Puerto Rico - Dancer Hero" (2024) commercial still© DiscoverDiscover “Puerto Rico - Dancer Hero” 2024Dir. Luis Gerard · R&R Partners
  • Discover "Puerto Rico - Hiker Hero" (2024) commercial still© DiscoverDiscover “Puerto Rico - Hiker Hero” 2024Dir. Luis Gerard · R&R Partners
  • Bonds "As Worn By Us" (2024) commercial still© BondsBonds “As Worn By Us” 2024Dir. Luis Gerard · Special
  • Lotto 649 "Lotto 649 - Joy" (2023) commercial still© Lotto 649Lotto 649 “Lotto 649 - Joy” 2023Dir. Luis Gerard
  • Axe "The Long Journey" (2023) commercial still© AxeAxe “The Long Journey” 2023Dir. Luis Gerard
  • Subaru "Runaway Canoe" (2023) commercial still© SubaruSubaru “Runaway Canoe” 2023Dir. Luis Gerard
  • Cisco "Climate Change" (2023) commercial still© CiscoCisco “Climate Change” 2023Dir. Luis Gerard
  • Amex "Rhythm Island" (2023) commercial still© AmexAmex “Rhythm Island” 2023Dir. Luis Gerard
  • Dreams "Buyé" (2023) commercial still© DreamsDreams “Buyé” 2023Dir. Luis Gerard
  • Shiner Beer "Say It With Shiner" (2022) commercial still© Shiner BeerShiner Beer “Say It With Shiner” 2022Dir. Luis Gerard · Bakery Films

06 · For producers

What producers use Luis Gerard's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Luis Gerard's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeTraktor© TideSteve Ayson© Life360Sam Brown© Accenture
    Similar to Luis Gerard: Bryan Buckley, Traktor, Steve Ayson
  2. 02Luis Gerard's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 17 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Cadbury Adams / Stride “Heirloom”© Cadbury Adams / StrideGlobant “Taste ID”© GlobantGlobant “Reinventing Consultancy”© GlobantGlobant “Globant I AI”© Globant
    17 commercials, 4 award-winning

07 · Questions

About Luis Gerard

What commercials has Luis Gerard directed?+

17 in the library, 2010–2026, including Cadbury Adams / Stride “Heirloom”, Globant “Taste ID”, Globant “Reinventing Consultancy” and Globant “Globant I AI”.

Which production company does Luis Gerard work with?+

Most often Easy Mondays (7 spots), also Young Collective, Rebolucion and Wildebeest Films.

Which agencies has Luis Gerard worked with?+

R&R Partners (4), GUT (3), Special (1), Rethink Ideas (1) and Bakery Films (1).

What awards has Luis Gerard's work won?+

4 award-winning spots, including The One Show Silver 2010 for Cadbury Adams / Stride “Heirloom”, El Ojo de Iberoamérica Silver 2024 for Globant “Taste ID” and The One Show Bronze 2023 for Globant “Reinventing Consultancy”.

Which directors have a similar style to Luis Gerard?+

Bryan Buckley, Traktor, Steve Ayson, Sam Brown and Wayne McClammy, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Luis Gerard: matched by the ideas, tone and categories of their commercials.