commercial director
Luis Gerard
Luis Gerard is a commercial director. FrameThrower's visual library has 17 of their commercials (2010–2026), cut shot by shot, 4 of them award-winning. The work includes spots for Discover, Globant, Bonds and Kraft, produced most often by Easy Mondays and Young Collective, for agencies including R&R Partners, GUT and Special.
- 17
- Commercials in our library
- 4
- Award-winning
- 2010–2026
- Active
01 · Featured
Luis Gerard's most awarded commercial
© Cadbury Adams / Stride
© Cadbury Adams / Stride
© Cadbury Adams / Stride
© Cadbury Adams / Stride
© Cadbury Adams / Stride
© Cadbury Adams / StrideThe One Show Silver 2010
Cadbury Adams / Stride “Heirloom” 2010
A father passes down a chewed piece of gum, a family heirloom, to his son, emphasizing its long-lasting legacy.
Directed by Luis Gerard · JWT · ("Hocus Pocus")
Also watch
Globant “Taste ID” 2024 →El Ojo de Iberoamérica Silver 2024
02 · Brands
Brands Luis Gerard has made commercials for
Every brand in the library, by award-winning work.
- Globant2023–2024
3 commercials · 3 award-winning
- Cadbury Adams / Stride2010
1 commercials · 1 award-winning
- Discover2024
4 commercials
- Bonds2024
1 commercials
- Kraft2026
1 commercials
- Lotto 6492023
1 commercials
- Shiner Beer2022
1 commercials
- Axe2023
1 commercials
- Subaru2023
1 commercials
- Cisco2023
1 commercials
- Amex2023
1 commercials
- Dreams2023
1 commercials
03 · Works with
Who Luis Gerard works with
From the credits: the companies behind the spots, by number of spots.
Production companies Luis Gerard works with
- Easy Mondays7
- Young Collective4
- Rebolucion3
- Wildebeest Films1
- Holiday United Group1
- ("Hocus Pocus")1
Agencies Luis Gerard works with
- R&R Partners4
- GUT3
- Special1
- Rethink Ideas1
- Bakery Films1
- JWT1
04 · Awards
Luis Gerard's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
2
El Ojo de Iberoamérica
.
2
The One Show
.
Top award-winning spots
- The One Show Silver 2010Cadbury Adams / Stride “Heirloom”
- El Ojo de Iberoamérica Silver 2024Globant “Taste ID”
- The One Show Bronze 2023Globant “Reinventing Consultancy”
- El Ojo de Iberoamérica Bronze 2023Globant “Globant I AI”
05 · Work
Commercials by Luis Gerard
Our visual library has 17 Luis Gerard commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© KraftKraft “Hockeyville - 20th Anniversary” 2026
© DiscoverDiscover “Puerto Rico - Chef Hero” 2024
© DiscoverDiscover “Puerto Rico - Sunrise Hero” 2024
© DiscoverDiscover “Puerto Rico - Dancer Hero” 2024Most awarded
© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” 2010Dir. Luis Gerard · JWTThe One Show Silver 2010
© GlobantGlobant “Taste ID” 2024Dir. Luis Gerard · GUTEl Ojo de Iberoamérica Silver 2024
© GlobantGlobant “Reinventing Consultancy” 2023Dir. Luis Gerard · GUTThe One Show Bronze 2023
© GlobantGlobant “Globant I AI” 2023Dir. Luis Gerard · GUTEl Ojo de Iberoamérica Bronze 2023
© KraftKraft “Hockeyville - 20th Anniversary” 2026Dir. Luis Gerard · Rethink Ideas
© DiscoverDiscover “Puerto Rico - Chef Hero” 2024Dir. Luis Gerard · R&R Partners
© DiscoverDiscover “Puerto Rico - Sunrise Hero” 2024Dir. Luis Gerard · R&R Partners
© DiscoverDiscover “Puerto Rico - Dancer Hero” 2024Dir. Luis Gerard · R&R Partners
© DiscoverDiscover “Puerto Rico - Hiker Hero” 2024Dir. Luis Gerard · R&R Partners
© BondsBonds “As Worn By Us” 2024Dir. Luis Gerard · Special
© Lotto 649Lotto 649 “Lotto 649 - Joy” 2023Dir. Luis Gerard
© AxeAxe “The Long Journey” 2023Dir. Luis Gerard
© SubaruSubaru “Runaway Canoe” 2023Dir. Luis Gerard
© CiscoCisco “Climate Change” 2023Dir. Luis Gerard
© AmexAmex “Rhythm Island” 2023Dir. Luis Gerard
© DreamsDreams “Buyé” 2023Dir. Luis Gerard
© Shiner BeerShiner Beer “Say It With Shiner” 2022Dir. Luis Gerard · Bakery Films
06 · For producers
What producers use Luis Gerard's page for
01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Luis Gerard's work and find directors with a similar style, each with every spot, agency, production company and award.
© E-Trade
© Tide
© Life360
© AccentureSimilar to Luis Gerard: Bryan Buckley, Traktor, Steve Ayson02Luis Gerard's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 17 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Cadbury Adams / Stride
© Globant
© Globant
© Globant17 commercials, 4 award-winning
07 · Questions
About Luis Gerard
What commercials has Luis Gerard directed?+
17 in the library, 2010–2026, including Cadbury Adams / Stride “Heirloom”, Globant “Taste ID”, Globant “Reinventing Consultancy” and Globant “Globant I AI”.
Which production company does Luis Gerard work with?+
Most often Easy Mondays (7 spots), also Young Collective, Rebolucion and Wildebeest Films.
Which agencies has Luis Gerard worked with?+
R&R Partners (4), GUT (3), Special (1), Rethink Ideas (1) and Bakery Films (1).
What awards has Luis Gerard's work won?+
4 award-winning spots, including The One Show Silver 2010 for Cadbury Adams / Stride “Heirloom”, El Ojo de Iberoamérica Silver 2024 for Globant “Taste ID” and The One Show Bronze 2023 for Globant “Reinventing Consultancy”.
Which directors have a similar style to Luis Gerard?+
Bryan Buckley, Traktor, Steve Ayson, Sam Brown and Wayne McClammy, by the ideas, tone and categories of their work.
08 · Discover
Other directors with a similar style
Not connected to Luis Gerard: matched by the ideas, tone and categories of their commercials.



