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Globant “Globant I AI” 2023

Globant “Globant I AI” (2023) is a Globant commercial directed by Luis Gerard for GUT, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA7 – Dirección de actores.

A group of business professionals are initially skeptical of a presentation, but become overly enthusiastic when buzzwords like "AI" and "Multi Crypto GPT Mega AI" are introduced, leading to a chaotic and humorous office scene.

Video: GUT Agency on Vimeo

Shot by shot

  1. A diverse group of business people sit around a conference table while a male presenter points at a screen in a modern office.© Globant0:00
  2. A diverse group of professionals sits around a conference table, smiling and clapping, in a modern office setting during the day.© Globant0:06
  3. A woman in a dark green blazer turns to face the camera, looking surprised, while a man in glasses stands behind her in an office setting.© Globant0:12
  4. A man with a beard and curly hair, wearing a green vest over a collared shirt, looks around a conference room with a curious expression.© Globant0:18
  5. A diverse group of business people sit around a conference table in a modern office, listening to a man presenting on a screen.© Globant0:21
  6. A Black man in a suit reacts with a pained expression, then smiles, sitting in an office with colleagues nearby.© Globant0:24
  7. A woman with dark hair in a dark green blazer talks to an unseen person in an office setting.© Globant0:27
  8. A Black man in his 30s, wearing a suit, looks to his right with a concerned expression in an office setting.© Globant0:29
  9. A group of office workers in a meeting room, with one man on the right gesturing excitedly while others look on, some smiling.© Globant0:34
  10. Three colleagues, two men and one woman, stand in an office, looking at a screen and talking, with the man in the middle gesturing.© Globant0:37
  11. A man in a light blue sweatshirt and lanyard talks to someone off-camera, gesturing with his hand in a modern office setting.© Globant0:42
  12. A man with a beard and light blue polo shirt looks surprised as he watches someone walk past him in an office.© Globant0:44

Stills © Globant. Made by GUT, Rebolucion and Luis Gerard.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerated corporate buzzword obsession for AI consultancy.

Tagline: “Seek Reinvention”

corporate satirebuzzword bingoherd mentalityskepticism to enthusiasmchaotic office environment

The cut

Length
58 s
Shots
32
Average shot
1.8 s

What creatives use Globant “Globant I AI” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Globant “Globant I AI”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of business people sit around a conference table while a male presenter points at a screen in a modern office.© GlobantA diverse group of professionals sits around a conference table, smiling and clapping, in a modern office setting during the day.© GlobantA woman in a dark green blazer turns to face the camera, looking surprised, while a man in glasses stands behind her in an office setting.© GlobantA man with a beard and curly hair, wearing a green vest over a collared shirt, looks around a conference room with a curious expression.© Globant
    Frames from Globant “Globant I AI”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Globant “Globant I AI” in order, with its length, framing and what happens in it.

    A diverse group of business people sit around a conference table while a male presenter points at a screen in a modern office.© GlobantA diverse group of professionals sits around a conference table, smiling and clapping, in a modern office setting during the day.© GlobantA woman in a dark green blazer turns to face the camera, looking surprised, while a man in glasses stands behind her in an office setting.© GlobantA man with a beard and curly hair, wearing a green vest over a collared shirt, looks around a conference room with a curious expression.© GlobantA diverse group of business people sit around a conference table in a modern office, listening to a man presenting on a screen.© GlobantA Black man in a suit reacts with a pained expression, then smiles, sitting in an office with colleagues nearby.© Globant
    Length: 58 s · Shots: 32 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a corporate satire

    Before you present an idea, you need to know who has done it, and how.

    Globant “Globant I AI” is built on a corporate satire. Search the library by idea to see every spot that uses it.

    truth “Depression Stick + Breath of Stress Air”© truthUpwork “This Is How We Work Now”© UpworkChangyou Online Game Developer “Employee”© Changyou Online Game DeveloperReebok “Terry Tate, Office Linebacker”© Reebok
    truth · Upwork · Changyou Online Game Developer · Reebok

More commercials by Luis Gerard

  • Globant "Taste ID" (2024) commercial still© GlobantGlobant “Taste ID” 2024Dir. Luis Gerard · GUTEl Ojo de Iberoamérica Silver 2024
  • Cadbury Adams / Stride "Heirloom" (2010) commercial still© Cadbury Adams / StrideCadbury Adams / Stride “Heirloom” 2010Dir. Luis Gerard · JWTThe One Show Silver 2010
  • Kraft "Hockeyville - 20th Anniversary" (2026) commercial still© KraftKraft “Hockeyville - 20th Anniversary” 2026Dir. Luis Gerard · Rethink Ideas
  • Discover "Puerto Rico - Chef Hero" (2024) commercial still© DiscoverDiscover “Puerto Rico - Chef Hero” 2024Dir. Luis Gerard · R&R Partners
  • Bonds "As Worn By Us" (2024) commercial still© BondsBonds “As Worn By Us” 2024Dir. Luis Gerard · Special
  • Lotto 649 "Lotto 649 - Joy" (2023) commercial still© Lotto 649Lotto 649 “Lotto 649 - Joy” 2023Dir. Luis Gerard

More from GUT

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Questions

Who directed the Globant “Globant I AI” commercial?

Luis Gerard directed it, produced by Rebolucion, for the agency GUT.

Which agency made Globant “Globant I AI”?

GUT created it for Globant (2023).

What awards did Globant “Globant I AI” win?

1 awards, including El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA7 – Dirección de actores.

What is the tagline of Globant “Globant I AI”?

“Seek Reinvention”

Sources for the credits and awards

elojodeiberoamerica.com