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Rimowa “For a Lifetime of Lives” 2026

Rimowa “For a Lifetime of Lives” (2026) is a Rimowa commercial directed by Pantera for GUT, produced by Smuggler. It won one award: Ciclope 2026 Bronze Craft Direction – Fashion & Luxury.

A jazz musician's journey through life, marked by his passion for music and his trusty Rimowa suitcase, as he travels, performs, and passes on his legacy.

Video: RIMOWA on YouTube

Shot by shot

  1. A person's finger adjusts the combination lock on a silver suitcase, revealing the numbers, in a close-up shot.© Rimowa0:04
  2. A young person with an afro, wearing a striped shirt and dark pants, stands in a doorway, looking into a dimly lit room with a lamp.© Rimowa0:16
  3. A young child with dark curly hair peeks out from behind a door frame, looking shyly into the room.© Rimowa0:19
  4. A man in his 30s sits on the edge of a bathtub, playing a trumpet, while another person watches from the foreground in a bathroom.© Rimowa0:20
  5. A man with an afro and beard, wearing a dark hoodie and carrying a jacket, stands in a doorway looking to the right.© Rimowa0:23
  6. A young Black man with an afro, wearing a black hoodie, stands in a doorway, looking over his shoulder in a dimly lit hallway.© Rimowa0:26
  7. A silhouetted man stands by a window, looking out at a city skyline with buildings reflecting the golden hour light.© Rimowa0:51
  8. A person's finger adjusts the combination lock on a silver suitcase, setting the numbers to '733'.© Rimowa0:53
  9. A young Black man with an afro sits on his bed, packing a silver Rimowa suitcase in a sunlit bedroom.© Rimowa0:53
  10. A young Black man with an afro and beard, wearing a white t-shirt, looks down at a brass instrument he is holding in an interior room.© Rimowa0:54
  11. A person's dark-skinned hands are shown in a medium closeup, pressing the valves of a golden trumpet, in an interior setting.© Rimowa0:55
  12. A young boy with curly hair plays a trumpet in the back seat of a car, while an adult's hand makes a peace sign in the foreground.© Rimowa0:56

Stills © Rimowa. Made by GUT, Smuggler and Pantera.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A musician's life journey, from youth to old age, through his Rimowa suitcase.

generational legacypassion for musictravel as a life journeypassing on a skilltime lapse through objectssymbolic object

The cut

Length
63 s
Shots
30
Average shot
2.1 s

What creatives use Rimowa “For a Lifetime of Lives” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rimowa “For a Lifetime of Lives”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's finger adjusts the combination lock on a silver suitcase, revealing the numbers, in a close-up shot.© RimowaA young person with an afro, wearing a striped shirt and dark pants, stands in a doorway, looking into a dimly lit room with a lamp.© RimowaA young child with dark curly hair peeks out from behind a door frame, looking shyly into the room.© RimowaA man in his 30s sits on the edge of a bathtub, playing a trumpet, while another person watches from the foreground in a bathroom.© Rimowa
    Frames from Rimowa “For a Lifetime of Lives”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rimowa “For a Lifetime of Lives” in order, with its length, framing and what happens in it.

    A person's finger adjusts the combination lock on a silver suitcase, revealing the numbers, in a close-up shot.© RimowaA young person with an afro, wearing a striped shirt and dark pants, stands in a doorway, looking into a dimly lit room with a lamp.© RimowaA young child with dark curly hair peeks out from behind a door frame, looking shyly into the room.© RimowaA man in his 30s sits on the edge of a bathtub, playing a trumpet, while another person watches from the foreground in a bathroom.© RimowaA man with an afro and beard, wearing a dark hoodie and carrying a jacket, stands in a doorway looking to the right.© RimowaA young Black man with an afro, wearing a black hoodie, stands in a doorway, looking over his shoulder in a dimly lit hallway.© Rimowa
    Length: 63 s · Shots: 30 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a generational legacy

    Before you present an idea, you need to know who has done it, and how.

    Rimowa “For a Lifetime of Lives” is built on a generational legacy. Search the library by idea to see every spot that uses it.

    Ford “Tradition”© FordHennessy VS “Hennessy V.S - The Piccards”© Hennessy VSMercedes “Every Dream Needs A Team”© MercedesVinos Lavaque “Los vinos de Pancho Lavaque”© Vinos Lavaque
    Ford · Hennessy VS · Mercedes · Vinos Lavaque

More commercials by Pantera

  • Renault "Historias Argentinas" (2025) commercial still© RenaultRenault “Historias Argentinas” 2025Dir. Pantera · Publicis ConseilCreative Circle Gold 2025
  • UNHCR "The Journey" (2022) commercial still© UNHCRUNHCR “The Journey” 2022Dir. Pantera · Don't PanicD&AD Yellow Pencil 2022
  • DSR : délégation à la sécurité routière "Securite Routiere - the Road of My Life" (2019) commercial still© DSR : délégation à la sécurité routièreDSR : délégation à la sécurité routière “Securite Routiere - the Road of My Life” 2019Dir. Pantera · DDB ParisADC Awards Silver 2019
  • Rimowa "Run it Back" (2026) commercial still© RimowaRimowa “Run it Back” 2026Dir. Pantera · GUT
  • Mercedes-Benz "Valet Boys" (2026) commercial still© Mercedes-BenzMercedes-Benz “Valet Boys” 2026Dir. Pantera · antoni
  • WhatsApp "Layers of Privacy" (2026) commercial still© WhatsAppWhatsApp “Layers of Privacy” 2026Dir. Pantera

More from GUT

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Rimowa “For a Lifetime of Lives” commercial?

Pantera directed it, produced by Smuggler, for the agency GUT.

Which agency made Rimowa “For a Lifetime of Lives”?

GUT created it for Rimowa (2026).

What awards did Rimowa “For a Lifetime of Lives” win?

1 awards, including Ciclope 2026 Bronze Craft Direction – Fashion & Luxury.

Sources for the credits and awards

awards.ciclopefestival.com