framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

UNHCR “The Journey” 2022

UNHCR “The Journey” (2022) is an UNHCR commercial directed by Pantera for Don't Panic, produced by Anonymous Content. It won 11 awards, including D&AD 2022 Sound Design & Use of Music: Sound Design Yellow Pencil, Creative Circle 2022 Gold FILM - Best VOD over 120secs (single) and Kinsale Sharks 2021 Gold Music & Sound Craft (International) - Sound Design.

This ad follows the arduous journey of refugees, from fleeing conflict to finding hope and strength through sports, culminating in their participation in the Refugee Olympic and Paralympic Teams.

Video: UNHCR, the UN Refugee Agency on YouTube

Shot by shot

  1. A person in dark shorts and sandals runs across a dusty field, kicking up dirt as an explosion happens behind them under a bright sky.© UNHCR0:13
  2. A young male refugee, wearing a white t-shirt and shorts with a backpack, runs barefoot across a dry, grassy field under a clear sky.© UNHCR0:17
  3. A person with a bloody knee runs through a field of tall grass and then enters a dark, dilapidated wooden structure.© UNHCR0:19
  4. Two people, one with a bandaged leg, run across a wet, red gangplank on a boat deck, with debris and other boats in the background.© UNHCR0:26
  5. Two people run across a grassy field with trees and buildings in the background, as if training for a race.© UNHCR0:42
  6. A person's legs and feet are seen running up concrete stairs, with motion blur, in a low-light setting.© UNHCR0:45
  7. A group of athletes in running shoes and athletic wear get into position on starting blocks on a red track at night.© UNHCR0:47
  8. A group of female athletes in athletic wear start a race from starting blocks on a track at night.© UNHCR0:51
  9. A large group of diverse people, dressed in matching blazers and light-colored pants, pose for a group photo in front of a large Olympic rings sculpture outdoors.© UNHCR0:58

Stills © UNHCR. Made by Don't Panic, Anonymous Content and Pantera.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Refugees' journey from displacement to Olympic and Paralympic glory through sports.

journey of hardshiptransformation through sportovercoming adversitysymbolic runninghope and resiliencecommunity support

The cut

Length
60 s
Shots
20
Average shot
3.0 s

What creatives use UNHCR “The Journey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of UNHCR “The Journey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in dark shorts and sandals runs across a dusty field, kicking up dirt as an explosion happens behind them under a bright sky.© UNHCRA young male refugee, wearing a white t-shirt and shorts with a backpack, runs barefoot across a dry, grassy field under a clear sky.© UNHCRA person with a bloody knee runs through a field of tall grass and then enters a dark, dilapidated wooden structure.© UNHCRTwo people, one with a bandaged leg, run across a wet, red gangplank on a boat deck, with debris and other boats in the background.© UNHCR
    Frames from UNHCR “The Journey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of UNHCR “The Journey” in order, with its length, framing and what happens in it.

    A person in dark shorts and sandals runs across a dusty field, kicking up dirt as an explosion happens behind them under a bright sky.© UNHCRA young male refugee, wearing a white t-shirt and shorts with a backpack, runs barefoot across a dry, grassy field under a clear sky.© UNHCRA person with a bloody knee runs through a field of tall grass and then enters a dark, dilapidated wooden structure.© UNHCRTwo people, one with a bandaged leg, run across a wet, red gangplank on a boat deck, with debris and other boats in the background.© UNHCRTwo people run across a grassy field with trees and buildings in the background, as if training for a race.© UNHCRA person's legs and feet are seen running up concrete stairs, with motion blur, in a low-light setting.© UNHCR
    Length: 60 s · Shots: 20 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a transformation through sport

    Before you present an idea, you need to know who has done it, and how.

    UNHCR “The Journey” is built on a transformation through sport. Search the library by idea to see every spot that uses it.

    Nike “What if you can”© NikeReebok “Mom”© ReebokASICS “Move Your Body - Move Your Mind Tennis”© ASICSSpark Sport “See Sport Differently”© Spark Sport
    Nike · Reebok · ASICS · Spark Sport

More commercials by Pantera

  • Renault "Historias Argentinas" (2025) commercial still© RenaultRenault “Historias Argentinas” 2025Dir. Pantera · Publicis ConseilCreative Circle Gold 2025
  • DSR : délégation à la sécurité routière "Securite Routiere - the Road of My Life" (2019) commercial still© DSR : délégation à la sécurité routièreDSR : délégation à la sécurité routière “Securite Routiere - the Road of My Life” 2019Dir. Pantera · DDB ParisADC Awards Silver 2019
  • Rimowa "For a Lifetime of Lives" (2026) commercial still© RimowaRimowa “For a Lifetime of Lives” 2026Dir. Pantera · GUTCiclope Bronze 2026
  • Mercedes-Benz "Valet Boys" (2026) commercial still© Mercedes-BenzMercedes-Benz “Valet Boys” 2026Dir. Pantera · antoni
  • WhatsApp "Layers of Privacy" (2026) commercial still© WhatsAppWhatsApp “Layers of Privacy” 2026Dir. Pantera
  • Giorgio Armani "Mare SS26" (2026) commercial still© Giorgio ArmaniGiorgio Armani “Mare SS26” 2026Dir. Pantera

More from Don't Panic

Award-winning public service & ngo commercials

Questions

Who directed the UNHCR “The Journey” commercial?

Pantera directed it, produced by Anonymous Content, for the agency Don't Panic.

Which agency made UNHCR “The Journey”?

Don't Panic created it for UNHCR (2022).

What awards did UNHCR “The Journey” win?

11 awards, including D&AD 2022 Sound Design & Use of Music: Sound Design Yellow Pencil, D&AD 2022 Yellow Pencil — Sound Design & Use of Music / Sound Design, Creative Circle 2022 Gold FILM - Best VOD over 120secs (single) and Creative Circle 2022 Gold FILM CRAFT - Best Cinematography (single).

Sources for the credits and awards

dandad.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgawards.ciclopefestival.comawards.ciclopefestival.com