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Medical Aid For Palestinians “I Know” 2026

Medical Aid For Palestinians “I Know” (2026) is a Medical Aid For Palestinians commercial directed by Billy Boyd Cape for Don't Panic, produced by Academy. It won 7 awards, including Clio Health 2026 Gold — Film / 31 Seconds to 60 Seconds, Creative Circle 2026 Gold Film Craft - Sound Design (single) and Clio 2026 Bronze — Film / 31 Seconds to 60 Seconds.

A Palestinian doctor, injured and on a stretcher, narrates the harsh realities of medical care and survival in a war-torn environment, highlighting the dire situation faced by her people.

Video: Medical Aid for Palestinians on YouTube

Shot by shot

  1. A woman with a headscarf and blood on her face lies on a stretcher, surrounded by medical personnel in a dark, chaotic environment.© Medical Aid For Palestinians0:00
  2. A woman in a hijab lies on a gurney, looking up with a pained expression, as medical staff in blue gloves attend to her in a dark, emergency setting.© Medical Aid For Palestinians0:34
  3. A woman with a headscarf and blood on her face lies on a stretcher, looking up in distress as medical personnel attend to her in a dark, chaotic setting.© Medical Aid For Palestinians0:44
  4. A woman with a headscarf lies on a gurney, looking up with a pained expression in a dark, medical setting.© Medical Aid For Palestinians0:46
  5. A woman in a hijab and medical gown, with blood on her face, looks up with a pained expression in a dark, chaotic interior.© Medical Aid For Palestinians0:47
  6. A woman with a head covering and a blue medical gown lies on a gurney, looking up with a pained expression in a dark, confined space.© Medical Aid For Palestinians0:47
  7. A woman with a headscarf and a blue medical gown lies on a gurney, looking up with a pained expression in a dimly lit medical setting.© Medical Aid For Palestinians0:49
  8. A female doctor, wearing a hijab and blue scrubs, lies on an operating table with blood on her face, looking up at the camera in a dark, makeshift operating room.© Medical Aid For Palestinians0:50

Stills © Medical Aid For Palestinians. Made by Don't Panic, Academy and Billy Boyd Cape.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

An injured doctor's internal monologue reveals the brutal reality of healthcare in conflict.

Tagline: “KEEP PALESTINIAN HEALTH AND DIGNITY ALIVE”

first-person narrationmedical emergencywar zoneheroic resiliencestark realismpersonal testimony

The cut

Length
60 s
Shots
15
Average shot
4.0 s

What creatives use Medical Aid For Palestinians “I Know” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Medical Aid For Palestinians “I Know”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with a headscarf and blood on her face lies on a stretcher, surrounded by medical personnel in a dark, chaotic environment.© Medical Aid For PalestiniansA woman in a hijab lies on a gurney, looking up with a pained expression, as medical staff in blue gloves attend to her in a dark, emergency setting.© Medical Aid For PalestiniansA woman with a headscarf and blood on her face lies on a stretcher, looking up in distress as medical personnel attend to her in a dark, chaotic setting.© Medical Aid For PalestiniansA woman with a headscarf lies on a gurney, looking up with a pained expression in a dark, medical setting.© Medical Aid For Palestinians
    Frames from Medical Aid For Palestinians “I Know”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Medical Aid For Palestinians “I Know” in order, with its length, framing and what happens in it.

    A woman with a headscarf and blood on her face lies on a stretcher, surrounded by medical personnel in a dark, chaotic environment.© Medical Aid For PalestiniansA woman in a hijab lies on a gurney, looking up with a pained expression, as medical staff in blue gloves attend to her in a dark, emergency setting.© Medical Aid For PalestiniansA woman with a headscarf and blood on her face lies on a stretcher, looking up in distress as medical personnel attend to her in a dark, chaotic setting.© Medical Aid For PalestiniansA woman with a headscarf lies on a gurney, looking up with a pained expression in a dark, medical setting.© Medical Aid For PalestiniansA woman in a hijab and medical gown, with blood on her face, looks up with a pained expression in a dark, chaotic interior.© Medical Aid For PalestiniansA woman with a head covering and a blue medical gown lies on a gurney, looking up with a pained expression in a dark, confined space.© Medical Aid For Palestinians
    Length: 60 s · Shots: 15 · Average shot: 4.0 s

  3. 03Ad ideas: every spot built on a medical emergency

    Before you present an idea, you need to know who has done it, and how.

    Medical Aid For Palestinians “I Know” is built on a medical emergency. Search the library by idea to see every spot that uses it.

    Merck for Mothers “Reverse”© Merck for MothersDoctors Without Borders “Click”© Doctors Without BordersNovo Nordisk “The Broken Heart”© Novo NordiskMetropolitan Police “Life or Death”© Metropolitan Police
    Merck for Mothers · Doctors Without Borders · Novo Nordisk · Metropolitan Police

More commercials by Billy Boyd Cape

More from Don't Panic

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Medical Aid For Palestinians “I Know” commercial?

Billy Boyd Cape directed it, produced by Academy, for the agency Don't Panic.

Which agency made Medical Aid For Palestinians “I Know”?

Don't Panic created it for Medical Aid For Palestinians (2026).

What awards did Medical Aid For Palestinians “I Know” win?

7 awards, including Clio Health 2026 Gold — Film / 31 Seconds to 60 Seconds, Creative Circle 2026 Gold Film Craft - Sound Design (single), Clio 2026 Bronze — Film / 31 Seconds to 60 Seconds and British Arrows 2026 Craft Bronze — Sound Design.

What is the tagline of Medical Aid For Palestinians “I Know”?

“KEEP PALESTINIAN HEALTH AND DIGNITY ALIVE”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukawards.ciclopefestival.comclios.comclios.com